Bowls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bowls sales on Amazon US totaled 306,700 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $4,424,222 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 46.4% of revenue, while a typical listing is priced at $22.70. The keyword itself pulled 105,656 Amazon queries over the same period (▲ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the bowls Top 50 moved 3,080,800 units and $48,726,296 in cumulative sales — an average of 256,733 units and $4,060,525 per month. Monthly throughput topped out at 322,500 units in June 2026 and dipped to 155,100 in May 2026, leaving the latest reading 34.9% higher than August 2025.
Bowls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306.7K
▼ 4.9% MoM
Monthly Revenue 2026/07
$4.4M
▼ 6.7% MoM
Top 10 Market Share 2026/07
66.5%
Bowls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bowls listing on Amazon US in July 2026 is ASIN B0DN7Z7P17 (Brand: Amazon Basics), which sold 60,000 units at $5.50 apiece — equal to 19.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 204,000 units and $2,052,880 in July 2026 — 66.5% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bowls' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DN7Z7P17
Amazon Basics Ultra Disposable Paper Bowls, 20 Oz, Microwave Safe, Soak Proof, Strong & Sturdy, White, 50 Count, Packaging May Vary
60K
▼ 14.3%vs. prior month
$315.6K
latest month
12-month trend
B0DN8C9MTN
Amazon Basics Amazon Basics Everyday Paper Bowls, 10 Oz, Disposable, 70 Count, White, Packaging May Vary
40K
▲ 33.3%vs. prior month
$248.8K
latest month
12-month trend
B0748G2F3D
Dixie Ultra, Large Paper Bowls, 20 Oz, 56 Count, Microwave Safe, Compostable, Disposable Bowls Great For Breakfast, Lunch, And Dinner Meals
30K
▲ 0.0%vs. prior month
$194.1K
latest month
12-month trend
B010OV9KQ4
Dixie Ultra, Large Paper Bowls, 20 Oz, 150 Count (6 packs of 25 bowls), Microwave Safe, Compostable, Disposable Bowls Great For Breakfast, Lunch, And Dinner Meals
20K
▼ 33.3%vs. prior month
$353.8K
latest month
12-month trend
B0B9S5HZ26
Vtopmart 8 Pack Glass Food Storage Containers with Airtight Lids | Meal Prep Lunch Containers, Leakproof, Leftover Storage, Take-out, Microwave, Oven, Freezer and Dishwasher Safe, BPA Free
10K
▲ 0.0%vs. prior month
$222K
latest month
12-month trend
B0CN9RGM1V
Dixie Small Paper Bowls, 10 Oz, 72 Count, Microwave-Safe, Soak-Proof, Disposable Bowls Great For Snacks, Dessert, And Light Lunch Meals
10K
▲ 0.0%vs. prior month
$75.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bowls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing bowls brand in July 2026, moving 100,000 units across 2 ASINs for 49.0% of Top 10 volume. Dixie Ultra follows with 58,000 units (28.4%), ahead of Vtopmart on 10,000 units (4.9%).
With 7 brands splitting the Top 10 and 82.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.89 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
2 ASINs in Top 10
49.0%
Units
100K
Revenue
$564.4K
Avg. price
$5.89
B0DN7Z7P17
$5.50·★4.8·9.7K revsAmazon Basics Ultra Disposable Paper Bowls, 20 Oz, Microwave Safe, Soak Proof, Strong & Sturdy, White, 50 Count, Packaging May Vary
Units sold60KB0DN8C9MTN
$6.28·★4.7·5.5K revsAmazon Basics Amazon Basics Everyday Paper Bowls, 10 Oz, Disposable, 70 Count, White, Packaging May Vary
Units sold40K
Dixie Ultra
3 ASINs in Top 10
28.4%
Units
58K
Revenue
$605.8K
Avg. price
$9.22
B0748G2F3D
$2.99·★4.8·30.6K revsDixie Ultra, Large Paper Bowls, 20 Oz, 56 Count, Microwave Safe, Compostable, Disposable Bowls Great For Breakfast, Lunch, And Dinner Meals
Units sold30KB010OV9KQ4
$17.38·★4.8·30.6K revsDixie Ultra, Large Paper Bowls, 20 Oz, 150 Count (6 packs of 25 bowls), Microwave Safe, Compostable, Disposable Bowls Great For Breakfast, Lunch, And Dinner Meals
Units sold20KB0CN628GMX
$7.29·★4.8·2K revsDixie Ultra Extra Large Paper Bowls, 34 oz, 34 Count, Compostable, Microwave Safe, Disposable Bowls for Heavy Meals, Soups, Stews, and Everyday Use
Units sold8K
Vtopmart
1 ASIN in Top 10
4.9%
Units
10K
Revenue
$222K
Avg. price
$21.99
B0B9S5HZ26
$21.99·★4.4·15K revsVtopmart 8 Pack Glass Food Storage Containers with Airtight Lids | Meal Prep Lunch Containers, Leakproof, Leftover Storage, Take-out, Microwave, Oven, Freezer and Dishwasher Safe, BPA Free
Units sold10K
Trending Bowls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CQ4YNYSZ leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0C3BZFWM5 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CQ4YNYSZ
Dixie Disposable Paper Bowls 10oz, 35 CT | Microwave Safe and Cut-Resistant, Soak-Proof Shield Prevents Leaks, Kosher Certified, Compostable Except in California.
Price
$3.92
Rating
4.8
Reviews
85
Latest month sales
B0C3BZFWM5
JOLLY CHEF 160 Count Paper Bowls 20 oz Soak Proof, Heavy Duty Printed Disposable Bowls Bulk for Dinner or Lunch
Price
$23.99
Rating
4.8
Reviews
1.5K
Latest month sales
B09Q1LJGK6
Viking Mixing Bowls Set, 10 Piece Stainless Steel Kitchen Cookware, Non-Slip Silicone Base, Includes Tight Fit Lids, Dishwasher Safe, Black
Unlock to view ASIN details and product titles
Price
$65.99
Rating
4.6
Reviews
1.8K
Latest month sales
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