Digital Pregnancy Test Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Digital Pregnancy Test sales on Amazon US totaled 241,600 units in July 2026 (▲ 11.7% vs. the prior month), generating an estimated $3,764,520 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 43.4% of revenue, while a typical listing is priced at $18.09. The keyword itself pulled 21,671 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the digital pregnancy test Top 50 moved 2,512,050 units and $38,307,197 in cumulative sales — an average of 209,338 units and $3,192,266 per month. Monthly throughput topped out at 241,600 units in July 2026 and dipped to 129,700 in May 2026, leaving the latest reading 16.0% higher than August 2025.
Digital Pregnancy Test Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.6K
▲ 11.7% MoM
Monthly Revenue 2026/07
$3.8M
▲ 5.9% MoM
Top 10 Market Share 2026/07
52.6%
Digital Pregnancy Test Market Share & Sales Concentration on Amazon US — July 2026
The most-sold digital pregnancy test listing on Amazon US in July 2026 is ASIN B00XQEGLAK (Brand: FIRST RESPONSE), which sold 30,000 units at $15.99 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 127,000 units and $1,634,530 in July 2026 — 52.6% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Digital Pregnancy Test' on Amazon
July 2026
![Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs] (ASIN B07TXRF21X), rank #7 by monthly sales volume for 'Digital Pregnancy Test' on Amazon](https://m.media-amazon.com/images/I/61CacV3S2xL._AC_UY512_.jpg)
Is 52.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00XQEGLAK
First Response Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
30K
▲ 50.0%vs. prior month
$479.7K
latest month
12-month trend
B001GXEHL8
Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00DOJG6RA
easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit | Powered by Premom Ovulation Predictor App for Daily Cycle Tracking, Package May Vary
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B00DOJWJ3U
easy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B09MVDZKC2
Clearblue Early Detection Pregnancy Test, 5 Ct
10K
▲ 0.0%vs. prior month
$182.7K
latest month
12-month trend
B0CJZW4S18
Clearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
10K
▲ 0.0%vs. prior month
$113.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Digital Pregnancy Test Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clearblue is the best-performing digital pregnancy test brand in July 2026, moving 40,000 units across 3 ASINs for 31.5% of Top 10 volume. FIRST RESPONSE follows with 38,000 units (29.9%), ahead of Easy@Home on 29,000 units (22.8%).
With 5 brands splitting the Top 10 and 84.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.70 to $15.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clearblue
3 ASINs in Top 10
31.5%
Units
40K
Revenue
$455.9K
Avg. price
$12.70
B001GXEHL8
$7.98·★4.7·24.9K revsClearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
Units sold20KB09MVDZKC2
$17.12·★4.5·2.8K revsClearblue Early Detection Pregnancy Test, 5 Ct
Units sold10KB0CJZW4S18
$12.99·★4.5·2.4K revsClearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
Units sold10K
FIRST RESPONSE
2 ASINs in Top 10
29.9%
Units
38K
Revenue
$574.3K
Avg. price
$13.78
B00XQEGLAK
$15.99·★4.6·34.2K revsFirst Response Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
Units sold30KB000052XHI
$11.57·★4.6·34.2K revsFirst Response Early Result Pregnancy Test, 3 Pack (Packaging & Test Design May Vary)
Units sold8K
Easy@Home
3 ASINs in Top 10
22.8%
Units
29K
Revenue
$439.5K
Avg. price
$15.62
B00DOJG6RA
$19.99·★4.6·64.4K revseasy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit | Powered by Premom Ovulation Predictor App for Daily Cycle Tracking, Package May Vary
Units sold10KB00DOJWJ3U
$9.89·★4.6·18.4K revseasy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
Units sold10KB00F3IH58Y
$16.99·★4.6·40.4K revseasy@Home Ovulation Test Strips, 50-Pack, Fertility Test Kit | FSA Eligible, Ovulation Predictor Kit, Powered by Premom Ovulation Calculator iOS and Android APP, 50 LH Tests
Units sold9K
Trending Digital Pregnancy Test Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00F3IH58Y booked 9K units at $16.99, with ▲ 12.5% MoM change. On the growth side, B0DC8GMCGY leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B007VT30C8 close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00F3IH58Y
easy@Home Ovulation Test Strips, 50-Pack, Fertility Test Kit | FSA Eligible, Ovulation Predictor Kit, Powered by Premom Ovulation Calculator iOS and Android APP, 50 LH Tests
Price
$16.99
Rating
4.6
Reviews
40.4K
Latest month sales
B0DC8GMCGY
Clearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 10 Tests
Price
$25.07
Rating
4.4
Reviews
461
Latest month sales
B007VT30C8
Clinical Guard Pregnancy Tests Strips - Sensitive & Accurate Measurement Within 5 mins - Early Detection Pregnancy Test Strip - Easy to Use for Home Tests - HCG Test Strip Kit - 25 Count
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
21.7K
Latest month sales
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