Pregnancy Test Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnancy Test sales on Amazon US totaled 210,100 units in July 2026 (▲ 14.4% vs. the prior month), generating an estimated $2,669,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 57.3% of revenue, while a typical listing is priced at $12.16. The keyword itself pulled 654,181 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the pregnancy test Top 50 moved 2,103,800 units and $27,125,662 in cumulative sales — an average of 175,317 units and $2,260,472 per month. Monthly throughput topped out at 210,100 units in July 2026 and dipped to 109,000 in May 2026, leaving the latest reading 21.1% higher than August 2025.
Pregnancy Test Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
210.1K
▲ 14.4% MoM
Monthly Revenue 2026/07
$2.7M
▲ 13.1% MoM
Top 10 Market Share 2026/07
58.1%
Pregnancy Test Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnancy test listing on Amazon US in July 2026 is ASIN B00XQEGLAK (Brand: FIRST RESPONSE), which sold 30,000 units at $15.99 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,529,430 in July 2026 — 58.1% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnancy Test' on Amazon
July 2026
![Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs] (ASIN B07TXRF21X), rank #4 by monthly sales volume for 'Pregnancy Test' on Amazon](https://m.media-amazon.com/images/I/61CacV3S2xL._AC_UY512_.jpg)
Is 58.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00XQEGLAK
FIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
30K
▲ 50.0%vs. prior month
$479.7K
latest month
12-month trend
B001GXEHL8
Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00DOJWJ3U
Easy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B07TXRF21X
Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs]
10K
▲ 25.0%vs. prior month
$67.4K
latest month
12-month trend
B09MVDZKC2
Clearblue Early Detection Pregnancy Test, 5 Ct
10K
▲ 0.0%vs. prior month
$182.7K
latest month
12-month trend
B0CJZW4S18
Clearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
10K
▲ 0.0%vs. prior month
$113.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pregnancy Test Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clearblue is the best-performing pregnancy test brand in July 2026, moving 54,000 units across 5 ASINs for 44.3% of Top 10 volume. FIRST RESPONSE follows with 38,000 units (31.1%), ahead of Easy@Home on 10,000 units (8.2%).
With 5 brands splitting the Top 10 and 83.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.41 to $14.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clearblue
5 ASINs in Top 10
44.3%
Units
54K
Revenue
$693.3K
Avg. price
$14.50
B001GXEHL8
$7.98·★4.7·24.9K revsClearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
Units sold20KB09MVDZKC2
$18.98·★4.5·2.9K revsClearblue Early Detection Pregnancy Test, 5 Ct
Units sold10KB0CJZW4S18
$11.49·★4.5·2.4K revsClearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
Units sold10KB085S5KTZL
$8.98·★4.6·5.7K revsClearblue Early Detection Pregnancy Test, 2 Count
Units sold7KB0FD42YX9T
$25.07·★4.5·461 revsClearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 7 Tests
Units sold7K
FIRST RESPONSE
2 ASINs in Top 10
31.1%
Units
38K
Revenue
$574.3K
Avg. price
$14.14
B00XQEGLAK
$15.99·★4.6·34.3K revsFIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
Units sold30KB000052XHI
$12.29·★4.6·34.3K revsFIRST RESPONSE Early Result Pregnancy Test, 3 Pack (Packaging & Test Design May Vary) | Test Before Missed Period*, Over 99% Accurate*, Detects Pregnancy Hormone, Results In 3 Minutes
Units sold8K
Easy@Home
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$97K
Avg. price
$8.41
B00DOJWJ3U
$8.41·★4.6·18.4K revsEasy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
Units sold10K
Trending Pregnancy Test Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085S5KTZL booked 7K units at $8.98, with ▲ 0.0% MoM change. On the growth side, B07N2HF33N leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0DC8GMCGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085S5KTZL
Clearblue Early Detection Pregnancy Test, 2 Count
Price
$8.98
Rating
4.6
Reviews
5.7K
Latest month sales
B07N2HF33N
Clear Response Prank Pregnancy Test
Price
$7.29
Rating
4.4
Reviews
4.3K
Latest month sales
B0DC8GMCGY
Clearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 10 Tests
Unlock to view ASIN details and product titles
Price
$25.07
Rating
4.5
Reviews
461
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this pregnancy test report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card