Pregnancy Test Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pregnancy Test sales on Amazon US totaled 210,100 units in July 2026 (▲ 14.4% vs. the prior month), generating an estimated $2,669,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 57.3% of revenue, while a typical listing is priced at $12.16. The keyword itself pulled 654,181 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the pregnancy test Top 50 moved 2,103,800 units and $27,125,662 in cumulative sales — an average of 175,317 units and $2,260,472 per month. Monthly throughput topped out at 210,100 units in July 2026 and dipped to 109,000 in May 2026, leaving the latest reading 21.1% higher than August 2025.
Pregnancy Test Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
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2025/11
2025/12
2026/01
2026/02
2026/03
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2026/07
Monthly Sales 2026/07
210.1K
▲ 14.4% MoM
Monthly Revenue 2026/07
$2.7M
▲ 13.1% MoM
Top 10 Market Share 2026/07
58.1%
Pregnancy Test Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pregnancy test listing on Amazon US in July 2026 is ASIN B00XQEGLAK (Brand: FIRST RESPONSE), which sold 30,000 units at $15.99 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 122,000 units and $1,529,430 in July 2026 — 58.1% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pregnancy Test' on Amazon
July 2026
![Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs] (ASIN B07TXRF21X), rank #4 by monthly sales volume for 'Pregnancy Test' on Amazon](https://m.media-amazon.com/images/I/61CacV3S2xL._AC_UY512_.jpg)
Top 5 Volume Share breakdown
B00XQEGLAK
FIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
30K
▲ 50.0%vs. prior month
$479.7K
latest month
12-month trend
B001GXEHL8
Clearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
20K
▲ 0.0%vs. prior month
$159.6K
latest month
12-month trend
B00DOJWJ3U
Easy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
10K
▲ 0.0%vs. prior month
$97K
latest month
12-month trend
B07TXRF21X
Wondfo Early Result Pregnancy Test Strips - Get Results 6 Days Sooner Than Missed Period-Sensitive and high-Accuracy HCG Testing Kit at 10 MIU/ml Cut-Off -[25 Packs]
10K
▲ 25.0%vs. prior month
$67.4K
latest month
12-month trend
B09MVDZKC2
Clearblue Early Detection Pregnancy Test, 5 Ct
10K
▲ 0.0%vs. prior month
$182.7K
latest month
12-month trend
B0CJZW4S18
Clearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
10K
▲ 0.0%vs. prior month
$113.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pregnancy Test Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clearblue is the best-performing pregnancy test brand in July 2026, moving 54,000 units across 5 ASINs for 44.3% of Top 10 volume. FIRST RESPONSE follows with 38,000 units (31.1%), ahead of Easy@Home on 10,000 units (8.2%).
With 5 brands splitting the Top 10 and 83.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.41 to $14.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clearblue
5 ASINs in Top 10
44.3%
Units
54K
Revenue
$693.3K
Avg. price
$14.50
B001GXEHL8
$7.98·★4.7·24.9K revsClearblue Rapid Detection Pregnancy Test, Home Pregnancy Kit, 2 Count
Units sold20KB09MVDZKC2
$18.98·★4.5·2.9K revsClearblue Early Detection Pregnancy Test, 5 Ct
Units sold10KB0CJZW4S18
$11.49·★4.5·2.4K revsClearblue Early Digital Pregnancy Test, Early Detection at Home Pregnancy Test, 2 Ct
Units sold10KB085S5KTZL
$8.98·★4.6·5.7K revsClearblue Early Detection Pregnancy Test, 2 Count
Units sold7KB0FD42YX9T
$25.07·★4.5·461 revsClearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 7 Tests
Units sold7K
FIRST RESPONSE
2 ASINs in Top 10
31.1%
Units
38K
Revenue
$574.3K
Avg. price
$14.14
B00XQEGLAK
$15.99·★4.6·34.3K revsFIRST RESPONSE Early Result Pregnancy Test, 5 Count Pack of 1 | Test As Early As 6 Days*, Over 99% Accurate*, Early Pregnancy Detection, Answers In 3 Minutes
Units sold30KB000052XHI
$12.29·★4.6·34.3K revsFIRST RESPONSE Early Result Pregnancy Test, 3 Pack (Packaging & Test Design May Vary) | Test Before Missed Period*, Over 99% Accurate*, Detects Pregnancy Hormone, Results In 3 Minutes
Units sold8K
Easy@Home
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$97K
Avg. price
$8.41
B00DOJWJ3U
$8.41·★4.6·18.4K revsEasy@Home Pregnancy Test Strips, 20 Pack with Premom App | Early Detection hCG Test Kit for Home Use, Sealed Pouches, Easy-to-Read Results, Scan, Track & Use Timer in Premom App
Units sold10K
Trending Pregnancy Test Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085S5KTZL booked 7K units at $8.98, with ▲ 0.0% MoM change. On the growth side, B07N2HF33N leads positive momentum with ▲ 300.0% MoM growth on 800 units, with B0DC8GMCGY close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085S5KTZL
Clearblue Early Detection Pregnancy Test, 2 Count
Price
$8.98
Rating
4.6
Reviews
5.7K
Latest month sales
B07N2HF33N
Clear Response Prank Pregnancy Test
Price
$7.29
Rating
4.4
Reviews
4.3K
Latest month sales
B0DC8GMCGY
Clearblue Early Pregnancy Test Kit, At-Home Pregnancy Test Kit for Women, hCG Hormone Pregnancy Tests with Easy-to-Read Results, 10 Tests
Unlock to view ASIN details and product titles
Price
$25.07
Rating
4.5
Reviews
461
Latest month sales
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