Dha Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dha sales on Amazon US totaled 640,900 units in July 2026 (▼ 8.7% vs. the prior month), generating an estimated $18,477,001 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 54.7% of revenue, while a typical listing is priced at $34.11. The keyword itself pulled 17,175 Amazon queries over the same period (▲ 4.4% MoM).
Zooming out to the 12-month window ending July 2026, the dha Top 50 moved 6,961,350 units and $196,570,337 in cumulative sales — an average of 580,113 units and $16,380,861 per month. Monthly throughput topped out at 702,050 units in June 2026 and dipped to 359,900 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Dha Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
640.9K
▼ 8.7% MoM
Monthly Revenue 2026/07
$18.5M
▼ 6.1% MoM
Top 10 Market Share 2026/07
62.4%
Dha Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dha listing on Amazon US in July 2026 is ASIN B000NPYY04 (Brand: Nature's Bounty), which sold 80,000 units at $11.40 apiece — equal to 12.5% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $10,114,000 in July 2026 — 62.4% of unit volume and 54.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dha' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000NPYY04
Nature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
80K
▼ 11.1%vs. prior month
$919.2K
latest month
12-month trend
B07DX89ZHN
Sports Research Omega-3 Fish Oil 1250mg from Wild Alaska Pollock, 90 Count | Always Fresh Never Fishy | 690mg EPA 260mg DHA per Softgel · Heart & Brain Health* · MSC Certified Sustainable - 90 Servings
60K
▼ 40.0%vs. prior month
$1.7M
latest month
12-month trend
B0739KKHWL
Nordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
60K
▲ 50.0%vs. prior month
$2M
latest month
12-month trend
B0DCZYSJKT
SmartyPants Kids Multivitamin Gummies with Omega 3 DHA/EPA, Vitamins D3, C, B12, B6, A, K, and Zinc, Gluten Free, Clean Label, Three Fruit Flavors, 60 Gummies (30 Day Supply)
40K
▲ 0.0%vs. prior month
$714K
latest month
12-month trend
B07BXVFC32
Nature Made Prenatal Vitamins for Women with Folic Acid + DHA, 110 Softgels | Prenatal Vitamin and Mineral Supplement for Daily Nutritional Support, With Folic Acid and 19 Other Nutrients, 110 Day Supply
40K
▼ 20.0%vs. prior month
$791.6K
latest month
12-month trend
B09W363MVD
Ritual Women's Prenatal Multivitamins - Omega-3 DHA - 30 Servings | Clinical-Backed - Key Essential Vitamins and Minerals to Support Mom and Baby During Pregnancy* - Choline - Vegan - Citrus
40K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
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Best Dha Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing dha brand in July 2026, moving 80,000 units across 1 ASIN for 20.0% of Top 10 volume. Sports Research follows with 60,000 units (15.0%), ahead of Nordic Naturals on 60,000 units (15.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.40 to $32.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
1 ASIN in Top 10
20.0%
Units
80K
Revenue
$919.2K
Avg. price
$11.40
B000NPYY04
$11.40·★4.7·77.8K revsNature's Bounty Fish Oil Omega 3 Supplements - Supports Heart Health, 1200 Mg Fish Oil, Omega-3, 200 Softgels (Pack of 1)
Units sold80K
Sports Research
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$1.7M
Avg. price
$27.95
B07DX89ZHN
$27.95·★4.7·59.9K revsSports Research Omega-3 Fish Oil 1250mg from Wild Alaska Pollock, 90 Count | Always Fresh Never Fishy | 690mg EPA 260mg DHA per Softgel · Heart & Brain Health* · MSC Certified Sustainable - 90 Servings
Units sold60K
Nordic Naturals
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$2M
Avg. price
$32.49
B0739KKHWL
$32.49·★4.7·59.7K revsNordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
Units sold60K
Trending Dha Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0018CJ17W booked 20K units at $41.00, with ▲ 100.0% MoM change. On the growth side, B000NI6WHY leads positive momentum with ▲ 1700.0% MoM growth on 900 units, with B0BDMXTCKJ close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0018CJ17W
THORNE Super EPA, Omega-3 Fish Oil Supplement with EPA & DHA, 90 Softgels | Supports Brain, Joint & Heart Health, Promotes Healthy Skin*, EPA & DHA from Sustainably Sourced Fish, NSF Contents Certified
Price
$41.00
Rating
4.6
Reviews
3.2K
Latest month sales
B000NI6WHY
Solgar Triple Strength Omega-3 950 mg, 100 Softgels - Supports Cardiovascular, Joint & Skin Health - Heart Healthy Supplement - Essential Fatty Acids - Non GMO, Gluten Free, Dairy Free - 100 Count
Price
$32.05
Rating
4.7
Reviews
3.3K
Latest month sales
B0BDMXTCKJ
THORNE Advanced DHA - Omega-3 Fish Oil Supplement with EPA & DHA in Triglyceride Form - Supports Brain, Nerve, Eye, Blood Vessel & Heart Health* - Third-Party Certified - Gluten-Free - 60 Softgels
Unlock to view ASIN details and product titles
Price
$29.30
Rating
4.8
Reviews
322
Latest month sales
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