Deviled Egg Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deviled Egg Tray sales on Amazon US totaled 25,100 units in July 2026 (▼ 3.6% vs. the prior month), generating an estimated $367,088 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 71.0% of revenue, while a typical listing is priced at $18.06. The keyword itself pulled 7,373 Amazon queries over the same period (▼ 29.3% MoM).
Zooming out to the 12-month window ending July 2026, the deviled egg tray Top 50 moved 357,100 units and $5,497,989 in cumulative sales — an average of 29,758 units and $458,166 per month. Monthly throughput topped out at 80,900 units in November 2025 and dipped to 13,250 in May 2026, leaving the latest reading 4.4% higher than August 2025.
Deviled Egg Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
25.1K
▼ 3.6% MoM
Monthly Revenue 2026/07
$367.1K
▼ 2.1% MoM
Top 10 Market Share 2026/07
78.1%
Deviled Egg Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deviled egg tray listing on Amazon US in July 2026 is ASIN B09CD69XSW (Brand: Utopia Home), which sold 6,000 units at $12.99 apiece — equal to 23.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,600 units and $260,478 in July 2026 — 78.1% of unit volume and 71.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deviled Egg Tray' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09CD69XSW
Utopia Home Egg Holder for Fridge, Stackable Egg Container, 2 Pack, Clear | With Lid and Handle, For Refrigerator Organization, Egg Holder For Kitchen or Pantry Organizers and Storage
6K
▲ 0.0%vs. prior month
$77.5K
latest month
12-month trend
B09XVMN5Q8
Whole Foods Market Deviled Eggs
3K
▲ 0.0%vs. prior month
$21K
latest month
12-month trend
B0CCP3YXNJ
WOWBOX 4-Pack Reusable Plastic Serving Trays for Snacks, Fruit and Parties | Kitchen Pantry Organization, Grilling Prep, Food Presentation, Everyday Dining, Holiday Hosting and Outdoor Entertaining
3K
▲ 0.0%vs. prior month
$34.3K
latest month
12-month trend
B00PLZZSPQ
Snapware (2-Layer, 24 Eggs) Plastic Detachable Deviled Egg Carrier Storage | With lid and handle, freezer, dishwasher, microwave safe
3K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00AYUMB4O
iDesign Clear Plastic Egg Holder for Fridge with Lid, 21 Egg | Storage Container, Organizer Bin
1K
▲ 0.0%vs. prior month
$13.2K
latest month
12-month trend
B0CLV5X2LH
RoskDeewat Egg Holder for Fridge, Automatic Rolling Egg Container -2 Tier | Stackable Fridge Organizers and Storage with Lid, Sturdy Clear Plastic Egg Dispenser & Tray for Refrigerator
1K
▲ 0.0%vs. prior month
$22.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Deviled Egg Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Home is the best-performing deviled egg tray brand in July 2026, moving 6,000 units across 1 ASIN for 30.6% of Top 10 volume. Whole Foods Market follows with 3,000 units (15.3%), ahead of WOWBOX on 3,000 units (15.3%).
With 10 brands splitting the Top 10 and 61.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $12.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Home
1 ASIN in Top 10
30.6%
Units
6K
Revenue
$77.5K
Avg. price
$12.99
B09CD69XSW
$12.99·★4.7·9K revsUtopia Home Egg Holder for Fridge, Stackable Egg Container, 2 Pack, Clear | With Lid and Handle, For Refrigerator Organization, Egg Holder For Kitchen or Pantry Organizers and Storage
Units sold6K
Whole Foods Market
1 ASIN in Top 10
15.3%
Units
3K
Revenue
$21K
Avg. price
$6.99
B09XVMN5Q8
$6.99·★3.2·640 revsWhole Foods Market Deviled Eggs
Units sold3K
WOWBOX
1 ASIN in Top 10
15.3%
Units
3K
Revenue
$34.3K
Avg. price
$11.98
B0CCP3YXNJ
$11.98·★4.6·2.2K revsWOWBOX 4-Pack Reusable Plastic Serving Trays for Snacks, Fruit and Parties | Kitchen Pantry Organization, Grilling Prep, Food Presentation, Everyday Dining, Holiday Hosting and Outdoor Entertaining
Units sold3K
Trending Deviled Egg Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CR9Z62FG booked 500 units at $21.58, with ▲ 0.0% MoM change. On the growth side, B0GL2TBGP3 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0BVYLK3BZ close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CR9Z62FG
Deviled Egg Containers with Lid, 2 Pack 48-Egg Carrier with Handle | Deep Egg Troughs, Date Dial, Hidden Carry Handle, Extended Latches, Raised Feet, Stackable Storage, Food-Grade Material
Price
$21.58
Rating
4.6
Reviews
1.1K
Latest month sales
B0GL2TBGP3
VitalYang Deviled Egg Container with Lid, Double Layer Egg Container, 36 Count Deviled Egg Tray- Secure Lock & Handle, Stackable, Leak-Proof Design for Parties & Catering, White
Price
$15.99
Rating
4.4
Reviews
83
Latest month sales
B0BVYLK3BZ
HAKSEN 3 PCS Deviled Egg Platter Carrier, Deviled Egg Containers with Lid | Eggs Holder Tray with 66 Slots for Party and Home Kitchen, Clear
Unlock to view ASIN details and product titles
Price
$17.98
Rating
4.0
Reviews
985
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this deviled egg tray report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card