20 Oz Tumbler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

20 Oz Tumbler sales on Amazon US totaled 69,600 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $1,694,173 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 49.3% of revenue, while a typical listing is priced at $26.50. The keyword itself pulled 19,281 Amazon queries over the same period (▲ 7.9% MoM).

Zooming out to the 12-month window ending July 2026, the 20 oz tumbler Top 50 moved 813,550 units and $21,962,547 in cumulative sales — an average of 67,796 units and $1,830,212 per month. Monthly throughput topped out at 141,100 units in December 2025 and dipped to 41,650 in May 2026, leaving the latest reading 11.2% higher than August 2025.

813.5KTotal units sold · Last 12 months
$22MTotal revenue · Last 12 months
19.3K▲ 7.9% MoM
Monthly search volume
$26.50Avg. price · July 2026

20 Oz Tumbler Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales62.6K
Revenue$1.7M

2025/09

Sales45.9K
Revenue$1.3M

2025/10

Sales47.3K
Revenue$1.3M

2025/11

Sales80.4K
Revenue$2.1M

2025/12

Sales141.1K
Revenue$4M

2026/01

Sales58.2K
Revenue$1.6M

2026/02

Sales63.6K
Revenue$1.8M

2026/03

Sales53K
Revenue$1.5M

2026/04

Sales58K
Revenue$1.5M

2026/05

Sales41.6K
Revenue$1.1M

2026/06

Sales92.1K
Revenue$2.4M
69.6K

2026/07

Sales69.6K
Revenue$1.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

69.6K

▼ 24.4% MoM

Monthly Revenue 2026/07

$1.7M

▼ 30.1% MoM

Top 10 Market Share 2026/07

53.2%

See the Top 10 ASINs driving 53.2% of sales

20 Oz Tumbler Market Share & Sales Concentration on Amazon US — July 2026

The most-sold 20 oz tumbler listing on Amazon US in July 2026 is ASIN B0FV2CHLV8 (Brand: DWTS DANWEITESI), which sold 10,000 units at $16.99 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 37,000 units and $834,580 in July 2026 — 53.2% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for '20 Oz Tumbler' on Amazon

July 2026
ASINSIGHT Logo
53.2% Volume Share 37K units sold
49.3% Revenue Share $834.6K estimated
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Top 5 Volume Share breakdown

B0FV2CHLV8 14.4%
B07MV6Z896 7.2%
B073WJMKHN 4.3%
B07FM5HLMF 4.3%
B0DF49ML4P 4.3%
Others 65.5%
#1
20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

B0FV2CHLV8

20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

$16.99·★ 4.3·707 reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$171.2K

latest month

Monthly Trend

12-month trend

#2
SUNWILL Travel Coffee Tumbler 20 oz, Insulated Mug with Lid, Stainless Steel Cup for Outdoor, Powder Coated Navy

B07MV6Z896

SUNWILL Travel Coffee Tumbler 20 oz, Insulated Mug with Lid, Stainless Steel Cup for Outdoor, Powder Coated Navy

$10.99·★ 4.5·28.4K reviews
Monthly Sales

5K

▲ 0.0%

vs. prior month

Revenue

$50K

latest month

Monthly Trend

12-month trend

#3
YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

B073WJMKHN

YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

$35.00·★ 4.8·147.5K reviews
Monthly Sales

3K

▼ 62.5%

vs. prior month

Revenue

$104.8K

latest month

Monthly Trend

12-month trend

#4
YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

B07FM5HLMF

YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

$30.85·★ 4.8·147.5K reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$90K

latest month

Monthly Trend

12-month trend

#5
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean

B0DF49ML4P

Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean

$29.99·★ 4.6·14.5K reviews
Monthly Sales

3K

▼ 25.0%

vs. prior month

Revenue

$90K

latest month

Monthly Trend

12-month trend

#6
20oz Iced Coffee Cups with Lids, Ribbed Glass Cups with Lids and Straws | Thick Reusable Glass, Leak-Resistant Lids, Fits Most Car Cup Holders, For Iced Coffee, Tea, Smoothies and Cold Drinks

B0F6VVZ2L2

20oz Iced Coffee Cups with Lids, Ribbed Glass Cups with Lids and Straws | Thick Reusable Glass, Leak-Resistant Lids, Fits Most Car Cup Holders, For Iced Coffee, Tea, Smoothies and Cold Drinks

$17.09·★ 4.5·680 reviews
Monthly Sales

3K

▼ 50.0%

vs. prior month

Revenue

$58.8K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best 20 Oz Tumbler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

DWTS DANWEITESI is the best-performing 20 oz tumbler brand in July 2026, moving 10,000 units across 1 ASIN for 27.0% of Top 10 volume. Owala follows with 8,000 units (21.6%), ahead of YETI on 6,000 units (16.2%).

With 7 brands splitting the Top 10 and 64.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $32.92, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

27.0%
21.6%
16.2%
35.1%
DWTS DANWEITESI
Owala
YETI
Other brands
1

DWTS DANWEITESI

1 ASIN in Top 10

27.0%

Units

10K

Revenue

$171.2K

Avg. price

$16.99

  • 20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

    B0FV2CHLV8

    $16.99·★4.3·707 revs

    20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly

    Units sold10K
2

Owala

3 ASINs in Top 10

21.6%

Units

8K

Revenue

$239.9K

Avg. price

$27.99

  • Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean

    B0DF49ML4P

    $29.99·★4.6·14.5K revs

    Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean

    Units sold3K
  • Owala SmoothSip Slider Insulated Travel Coffee Cup 20 oz Very Very Dark

    B0GTMYN73B

    $29.99·★4.7·496 revs

    Owala SmoothSip Slider Insulated Travel Coffee Cup 20 oz Very Very Dark

    Units sold3K
  • Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)

    B0DF3M7V3T

    $23.99·★4.6·14.5K revs

    Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)

    Units sold2K
3

YETI

2 ASINs in Top 10

16.2%

Units

6K

Revenue

$194.8K

Avg. price

$32.92

  • YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

    B073WJMKHN

    $35.00·★4.8·147.5K revs

    YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

    Units sold3K
  • YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

    B07FM5HLMF

    $30.85·★4.8·147.5K revs

    YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid

    Units sold3K

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