20 Oz Tumbler Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
20 Oz Tumbler sales on Amazon US totaled 69,600 units in July 2026 (▼ 24.4% vs. the prior month), generating an estimated $1,694,173 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 49.3% of revenue, while a typical listing is priced at $26.50. The keyword itself pulled 19,281 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the 20 oz tumbler Top 50 moved 813,550 units and $21,962,547 in cumulative sales — an average of 67,796 units and $1,830,212 per month. Monthly throughput topped out at 141,100 units in December 2025 and dipped to 41,650 in May 2026, leaving the latest reading 11.2% higher than August 2025.
20 Oz Tumbler Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
69.6K
▼ 24.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 30.1% MoM
Top 10 Market Share 2026/07
53.2%
20 Oz Tumbler Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 20 oz tumbler listing on Amazon US in July 2026 is ASIN B0FV2CHLV8 (Brand: DWTS DANWEITESI), which sold 10,000 units at $16.99 apiece — equal to 14.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 37,000 units and $834,580 in July 2026 — 53.2% of unit volume and 49.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '20 Oz Tumbler' on Amazon
July 2026









Is 53.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0FV2CHLV8
20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly
10K
▲ 25.0%vs. prior month
$171.2K
latest month
12-month trend

B07MV6Z896
SUNWILL Travel Coffee Tumbler 20 oz, Insulated Mug with Lid, Stainless Steel Cup for Outdoor, Powder Coated Navy
5K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend

B073WJMKHN
YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid
3K
▼ 62.5%vs. prior month
$104.8K
latest month
12-month trend

B07FM5HLMF
YETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid
3K
▼ 50.0%vs. prior month
$90K
latest month
12-month trend

B0DF49ML4P
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean
3K
▼ 25.0%vs. prior month
$90K
latest month
12-month trend

B0F6VVZ2L2
20oz Iced Coffee Cups with Lids, Ribbed Glass Cups with Lids and Straws | Thick Reusable Glass, Leak-Resistant Lids, Fits Most Car Cup Holders, For Iced Coffee, Tea, Smoothies and Cold Drinks
3K
▼ 50.0%vs. prior month
$58.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best 20 Oz Tumbler Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DWTS DANWEITESI is the best-performing 20 oz tumbler brand in July 2026, moving 10,000 units across 1 ASIN for 27.0% of Top 10 volume. Owala follows with 8,000 units (21.6%), ahead of YETI on 6,000 units (16.2%).
With 7 brands splitting the Top 10 and 64.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $32.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DWTS DANWEITESI
1 ASIN in Top 10
27.0%
Units
10K
Revenue
$171.2K
Avg. price
$16.99

B0FV2CHLV8
$16.99·★4.3·707 revs20oz Ribbed Iced Coffee Cups with Lids,4 Pcs Vintage Glass Cups Tumblers | Aesthetic Leak‑Proof Tumblers,Coffee Bar Accessories,Vintage Ribbed Design,Reusable Smoothie Cup For Cold Drinks,Car-Friendly
Units sold10K
Owala
3 ASINs in Top 10
21.6%
Units
8K
Revenue
$239.9K
Avg. price
$27.99

B0DF49ML4P
$29.99·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Vanilla Bean
Units sold3K
B0GTMYN73B
$29.99·★4.7·496 revsOwala SmoothSip Slider Insulated Travel Coffee Cup 20 oz Very Very Dark
Units sold3K
B0DF3M7V3T
$23.99·★4.6·14.5K revsOwala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
Units sold2K
YETI
2 ASINs in Top 10
16.2%
Units
6K
Revenue
$194.8K
Avg. price
$32.92

B073WJMKHN
$35.00·★4.8·147.5K revsYETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid
Units sold3K
B07FM5HLMF
$30.85·★4.8·147.5K revsYETI Rambler 20 oz Stainless Steel Vacuum Insulated Tumbler w/MagSlider Lid
Units sold3K
Trending 20 Oz Tumbler Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DF3M7V3T booked 2K units at $23.99, with ▼ 33.3% MoM change. On the growth side, B0DR9PP26M leads positive momentum with ▲ 133.3% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0DF3M7V3T
Owala SmoothSip Slider Insulated Stainless Steel Coffee Tumbler, Reusable Iced Coffee Cup, Hot Coffee Travel Mug, BPA Free 20 oz, Grey/Blue (High Dive)
Price
$23.99
Rating
4.6
Reviews
14.5K
Latest month sales

B0GNDK84XQ
STANLEY Flowstate Spring Bottle, 20 oz, Rose Quartz | Leakproof Water Bottle with Carry Strap & Flip-Top Locking Lid | Insulated Stainless Steel | Fits Most Cup Holders | BPA-Free
Price
$30.00
Rating
4.3
Reviews
835
Latest month sales

B0DR9PP26M
STANLEY IceFlow 2.0 Flip Straw Tumbler, 20 oz, Rose Quartz | Easy Carry Handle | Twist On Lid and Flip Up Straw | Leak Resistant Water Bottle | Insulated Stainless Steel | BPA-Free
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.7
Reviews
64.8K
Latest month sales
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