Desodorante De Mujer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Desodorante De Mujer sales on Amazon US totaled 737,000 units in July 2026 (▼ 24.2% vs. the prior month), generating an estimated $7,905,090 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 45.7% of revenue, while a typical listing is priced at $11.59. The keyword itself pulled 23,396 Amazon queries over the same period (▲ 13.6% MoM).
Zooming out to the 12-month window ending July 2026, the desodorante de mujer Top 50 moved 7,620,400 units and $81,246,169 in cumulative sales — an average of 635,033 units and $6,770,514 per month. Monthly throughput topped out at 972,000 units in June 2026 and dipped to 423,500 in May 2026, leaving the latest reading 19.0% higher than August 2025.
Desodorante De Mujer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
737K
▼ 24.2% MoM
Monthly Revenue 2026/07
$7.9M
▼ 27.0% MoM
Top 10 Market Share 2026/07
47.5%
Desodorante De Mujer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold desodorante de mujer listing on Amazon US in July 2026 is ASIN B0039LMTAQ (Brand: Gillette Venus), which sold 90,000 units at $6.94 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $3,611,100 in July 2026 — 47.5% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Desodorante De Mujer' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0039LMTAQ
Gillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors
90K
▼ 10.0%vs. prior month
$623.7K
latest month
12-month trend
B00HF3XSO0
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
60K
▼ 14.3%vs. prior month
$837K
latest month
12-month trend
B006MD1OHM
Secret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
30K
▲ 0.0%vs. prior month
$56.7K
latest month
12-month trend
B00I69TI5K
Dove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
30K
▼ 40.0%vs. prior month
$238.2K
latest month
12-month trend
B07GB3NVN1
Native Deodorant Contains Naturally Derived Ingredients, 72 Hour Odor Control, Deodorant for Women and Men, Aluminum Free, Coconut & Vanilla 2.65oz
30K
▼ 25.0%vs. prior month
$374.7K
latest month
12-month trend
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Desodorante De Mujer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Secret is the best-performing desodorante de mujer brand in July 2026, moving 150,000 units across 5 ASINs for 42.9% of Top 10 volume. Gillette Venus follows with 90,000 units (25.7%), ahead of Dove on 50,000 units (14.3%).
With 5 brands splitting the Top 10 and 82.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.94 to $10.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Secret
5 ASINs in Top 10
42.9%
Units
150K
Revenue
$1.6M
Avg. price
$10.36
B00HF3XSO0
$13.97·★4.6·27.3K revsSecret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women, 100HR Sweat & Odor Protection, 3X Stress Protection with Hyaluronic Acid, PH Balanced, Completely Clean Scent, 2.6 oz
Units sold60KB006MD1OHM
$1.89·★4.7·6.6K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Invisible Solid, Completely Clean Scent, Travel Size, 0.5 oz
Units sold30KB008CC3SMK
$13.97·★4.7·3.8K revsSecret Outlast Antiperspirant Deodorant for Women, 72hr Sweat & Odor Protection, PH Balancing Minerals, Pro-Hyaluronic Acid, Clear Gel, Completely Clean Scent, 2.6 oz (Pack of 2)
Units sold20KB008I2IKPE
$7.99·★4.8·8.7K revsSecret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Units sold20KB00HF3XTUS
$13.97·★4.7·14.5K revsSecret Clinical Strength 100HR Sweat & Odor, Clear Gel Antiperspirant Deodorant for Women, 3X Stress Protection with Hyaluronic Acid, PH Balancing Minerals, Completely Clean Scent, 2.6 oz
Units sold20K
Gillette Venus
1 ASIN in Top 10
25.7%
Units
90K
Revenue
$623.7K
Avg. price
$6.94
B0039LMTAQ
$6.94·★4.7·34.3K revsGillette Venus Sensitive Women's Disposable Razors - Single Package of 3 Razors
Units sold90K
Dove
2 ASINs in Top 10
14.3%
Units
50K
Revenue
$404.2K
Avg. price
$8.46
B00I69TI5K
$7.94·★4.8·15.5K revsDove Antiperspirant Deodorant Stick Original Clean 2.6 oz 2PK | All Day Underarm Sweat & Odor Protection for Women. Invisible Solid
Units sold30KB01MRUOYWD
$8.99·★4.6·15.5K revsDove Invisible Clear Finish Antiperspirant Deodorant No White Marks, 3.8 oz | 72-Hour Odor Protection with Pro-Ceramide Technology
Units sold20K
Trending Desodorante De Mujer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B008I2IKPE booked 20K units at $7.99, with ▲ 0.0% MoM change. On the growth side, B084PMGLY2 leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0DFD2896R close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B008I2IKPE
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Price
$7.99
Rating
4.8
Reviews
8.7K
Latest month sales
B084PMGLY2
Dove Invisible Antiperspirant Dry Spray Clear Finish 3PK 3.8 oz | Advanced Care Invisible Tested on 100 colors 72-Hour Odor and Sweat Protection with Pro-Ceramide Technology
Price
$26.91
Rating
4.6
Reviews
15.5K
Latest month sales
B0DFD2896R
Degree Ultra Fresh Antiperspirant Deodorant, Shower Clean, 4 Count, 2.6 oz | For active women, provides 48-hour sweat and odor protection with a Shower Clean scent.
Unlock to view ASIN details and product titles
Price
$15.88
Rating
4.8
Reviews
1.8K
Latest month sales
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