Dermalogica Daily Microfoliant Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Paula's Choice is the best-performing dermalogica daily microfoliant brand in July 2026, moving 40,000 units across 1 ASIN for 36.0% of Top 10 volume. The Ordinary follows with 16,000 units (14.4%), ahead of Dermalogica on 10,000 units (9.0%).

Volume is spread across 9 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.35 to $19.50, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B073R2ZFJ5 booked 7K units at $10.00, with ▲ 133.3% MoM change. On the growth side, B07C5SS6YD leads positive momentum with ▲ 100.0% MoM growth on 40K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.