Deodorant Old Spice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deodorant Old Spice sales on Amazon US totaled 245,000 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $2,965,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.2% of unit volume and 53.7% of revenue, while a typical listing is priced at $12.27. The keyword itself pulled 27,055 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the deodorant old spice Top 50 moved 2,577,350 units and $31,313,756 in cumulative sales — an average of 214,779 units and $2,609,480 per month. Monthly throughput topped out at 246,000 units in June 2026 and dipped to 131,900 in May 2026, leaving the latest reading 14.1% higher than August 2025.
Deodorant Old Spice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245K
▼ 0.4% MoM
Monthly Revenue 2026/07
$3M
▼ 1.7% MoM
Top 10 Market Share 2026/07
52.2%
Deodorant Old Spice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deodorant old spice listing on Amazon US in July 2026 is ASIN B08NYHVJ5N (Brand: Old Spice), which sold 30,000 units at $12.49 apiece — equal to 12.2% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 128,000 units and $1,591,830 in July 2026 — 52.2% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deodorant Old Spice' on Amazon
July 2026
Is 52.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08NYHVJ5N
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Sport Scent, 3.0 oz (Pack of 3)
30K
▲ 50.0%vs. prior month
$419.1K
latest month
12-month trend
B08NYMBXG8
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Refresh Scent, 3.0 oz (Pack of 3)
20K
▲ 150.0%vs. prior month
$234.4K
latest month
12-month trend
B005GM0K2A
Old Spice Aluminum Free Deodorant for Men, High Endurance, 24/7 Lasting Freshness & Long Lasting Scent, 24/7 Advanced Sweat & Odor Protection, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▼ 50.0%vs. prior month
$78.2K
latest month
12-month trend
B00777ZIHO
Old Spice Dry Feel Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, Gentle on Skin with Skin Conditioners, Dry Feel Stick, Fiji with Palm Tree + Coconut Scent, 2.6 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$135.6K
latest month
12-month trend
B008HQ8LJQ
Old Spice Antiperspirant Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Pure Sport Scent, 3.0 oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
B09NPNPKGS
Old Spice Aluminum Free Deodorant for Men, 24/7 Protection to Eliminate Odors, 24/7 Freshness & Lasting Scent, Swagger with Lime & Cedarwood Scent, 3.8 oz (Pack of 3)
10K
▲ 0.0%vs. prior month
$229.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Deodorant Old Spice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08NYMBXG8 booked 20K units at $9.40, with ▲ 150.0% MoM change. On the growth side, B0DSGFPMKN leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08NYMBXG8
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Refresh Scent, 3.0 oz (Pack of 3)
Price
$9.40
Rating
4.7
Reviews
24.3K
Latest month sales
B00V0XR07M
Old Spice Antiperspirant Deodorant for Men, 24/7 Sweat & Odor Protection, 24/7 Lasting Freshness, Invisible Solid, Swagger with Cedarwood Scent, 3.4 oz
Price
$4.99
Rating
4.6
Reviews
3K
Latest month sales
B0DSGFPMKN
Old Spice Aluminum Free Deodorant For Men, High Endurance, 24/7 Sweat Defense & Odor Protection, 24/7 Freshness & Lasting Scent, Fresh Scent, 3.4 oz (Pack of 3)
Unlock to view ASIN details and product titles
Price
$11.47
Rating
4.7
Reviews
1.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this deodorant old spice report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card