Deli Ham Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Deli Ham sales on Amazon US totaled 299,000 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $1,894,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 36.2% of revenue, while a typical listing is priced at $6.93. The keyword itself pulled 27,507 Amazon queries over the same period (▲ 3.0% MoM).
Zooming out to the 12-month window ending July 2026, the deli ham Top 50 moved 3,039,300 units and $18,353,604 in cumulative sales — an average of 253,275 units and $1,529,467 per month. Monthly throughput topped out at 299,000 units in July 2026 and dipped to 191,300 in May 2026, leaving the latest reading 21.2% higher than August 2025.
Deli Ham Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
299K
▲ 3.8% MoM
Monthly Revenue 2026/07
$1.9M
▲ 2.7% MoM
Top 10 Market Share 2026/07
43.1%
Deli Ham Market Share & Sales Concentration on Amazon US — July 2026
The most-sold deli ham listing on Amazon US in July 2026 is ASIN B00FTBD20A (Brand: Applegate), which sold 20,000 units at $5.49 apiece — equal to 6.7% of every unit tracked in this report.
The Top 10 ASINs account for 129,000 units and $685,970 in July 2026 — 43.1% of unit volume and 36.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Deli Ham' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00FTBD20A
APPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
20K
▲ 100.0%vs. prior month
$113.4K
latest month
12-month trend
B07YVMNBRZ
Amazon Grocery, Sliced Black Forest Uncured Ham, 9 Oz
20K
▲ 0.0%vs. prior month
$64.4K
latest month
12-month trend
B07YVMY31Y
Amazon Grocery, Sliced Oven Roasted Turkey Breast, 9 Oz
20K
▲ 0.0%vs. prior month
$73.4K
latest month
12-month trend
B000Q5ZMD4
Hillshire Farm Ultra Thin Sliced Deli Meat, Honey Ham, 9 oz | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
10K
▲ 0.0%vs. prior month
$39.1K
latest month
12-month trend
B000Q64AUE
HILLSHIRE FARM Oven Roasted Ultra Thin Sliced Deli Lunch Meat, Turkey Breast, 9 Ounce
10K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B00MCLKC4Y
Oscar Mayer Deli Lunch Meat, Bologna, 16 oz Package | Sliced Bologna Lunch Meat Made with Chicken & Pork, Fully Cooked & Ready to Eat, Add to Sandwiches, Wraps & Deli Platters
10K
▲ 0.0%vs. prior month
$29.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Deli Ham Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing deli ham brand in July 2026, moving 50,000 units across 3 ASINs for 38.8% of Top 10 volume. HILLSHIRE FARM follows with 30,000 units (23.3%), ahead of Applegate on 29,000 units (22.5%).
With 5 brands splitting the Top 10 and 84.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.20 to $6.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
3 ASINs in Top 10
38.8%
Units
50K
Revenue
$174.5K
Avg. price
$3.20
B07YVMNBRZ
$2.47·★4.7·9.7K revsAmazon Grocery, Sliced Black Forest Uncured Ham, 9 Oz
Units sold20KB07YVMY31Y
$3.57·★4.6·10.8K revsAmazon Grocery, Sliced Oven Roasted Turkey Breast, 9 Oz
Units sold20KB07YVMGCM9
$3.57·★4.6·8.7K revsAmazon Grocery, Sliced Honey Smoked Turkey Breast, 9 Oz
Units sold10K
HILLSHIRE FARM
3 ASINs in Top 10
23.3%
Units
30K
Revenue
$143.8K
Avg. price
$4.81
B000Q5ZMD4
$3.97·★4.7·16.1K revsHillshire Farm Ultra Thin Sliced Deli Meat, Honey Ham, 9 oz | Gluten free; no artificial ingredients; no added nitrates or nitrites; great for sandwiches, wraps & charcuterie
Units sold10KB000Q64AUE
$3.97·★4.6·6.9K revsHILLSHIRE FARM Oven Roasted Ultra Thin Sliced Deli Lunch Meat, Turkey Breast, 9 Ounce
Units sold10KB01J3O2AVK
$6.48·★4.7·5.7K revsHillshire Farm Ultra Thin Deli Sliced Turkey Breast Lunchmeat Oven Roasted Turkey Breast, 16 oz
Units sold10K
Applegate
2 ASINs in Top 10
22.5%
Units
29K
Revenue
$190.2K
Avg. price
$6.12
B00FTBD20A
$5.49·★4.6·5.5K revsAPPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
Units sold20KB079RKVVNP
$6.74·★4.6·6.6K revsAPPLEGATE NATURALS Uncured Black Forest Ham Family Size, 10.5oz | No Antibiotics Ever, No Artificial Ingredients, Perfect for wraps & sandwiches
Units sold9K
Trending Deli Ham Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07HRKK2GX leads positive momentum with ▲ 900.0% MoM growth on 2K units, with B014JS4KJ0 close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07HRKK2GX
Principe Uncured Mortadella, 4 oz
Price
$7.69
Rating
4.5
Reviews
1.1K
Latest month sales
B014JS4KJ0
Farmer John Sliced Ham, 12 oz
Price
$4.00
Rating
4.5
Reviews
106
Latest month sales
B00FTBD20A
APPLEGATE ORGANICS Uncured Genoa Salami, 4 oz | No Antibiotics Ever, No Artificial Ingredients, Snack & Charcuterie Favorite
Unlock to view ASIN details and product titles
Price
$5.49
Rating
4.6
Reviews
5.5K
Latest month sales
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