Decorative Tray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Decorative Tray sales on Amazon US totaled 58,100 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $963,234 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 48.0% of revenue, while a typical listing is priced at $20.96. The keyword itself pulled 32,869 Amazon queries over the same period (▲ 25.8% MoM).
Zooming out to the 12-month window ending July 2026, the decorative tray Top 50 moved 605,750 units and $9,535,129 in cumulative sales — an average of 50,479 units and $794,594 per month. Monthly throughput topped out at 60,800 units in June 2026 and dipped to 35,100 in May 2026, leaving the latest reading 40.3% higher than August 2025.
Decorative Tray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
58.1K
▼ 4.4% MoM
Monthly Revenue 2026/07
$963.2K
▼ 1.6% MoM
Top 10 Market Share 2026/07
60.2%
Decorative Tray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold decorative tray listing on Amazon US in July 2026 is ASIN B0F5B3LPSZ (Brand: Vecxoty), which sold 8,000 units at $18.99 apiece — equal to 13.8% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 35,000 units and $462,260 in July 2026 — 60.2% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Decorative Tray' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0F5B3LPSZ
2 Set Wooden Tiered Risers Display Stands for Vendor Events,Stackable Wood Cupcake Display Stand,Farmhouse Decor Wood Dessert Table Display Set,Vendor Booth Display Items,Food Display Risers for Party
8K
▼ 11.1%vs. prior month
$156.3K
latest month
12-month trend
B0BPMB1Y13
NiuYichee 2 PCS Water Absorbent diatomite Coasters, 8.3" x 4" Water Absorbing Stone Tray for Sink, Stone Drying mat for Kitchen Counter, Stone soap Tray Used for Hand Soaps & toiletries & Plants
5K
▼ 16.7%vs. prior month
$58.6K
latest month
12-month trend
B0C68RBNYL
Wood Bathroom Tray Farmhouse Decor Kitchen Soap Holder, 8.7"x3.6" Brown | Waterproof, Lightweight, Easy Clean, Small Wooden Riser Pedestal Stand Accessories for Office Desk, Vanity, Counter, Sink
5K
▼ 16.7%vs. prior month
$48.9K
latest month
12-month trend
B0DNZG27NY
Binoster Purple Flower Jewelry Dish Glass Ring Holder Dish Jewelry Tray Cute Vanity Organizer Aesthetic Nightstand Bathroom Room Decor Trinket Dish Mothers Day Friendship Christmas Birthday Gifts for Women
5K
▲ 0.0%vs. prior month
$40.3K
latest month
12-month trend
B0CDLXVVVZ
Hanobe Round Wooden Candle Holder Trays for Coffee Table, Distressed Finish | 11.2" Rustic Decorative Candlestick Plates for Kitchen Centerpiece, Farmhouse Living Room Fall Decor
4K
▼ 20.0%vs. prior month
$48K
latest month
12-month trend
B0CG3Q4H5Q
CCINPPY Ceramic Cloud Jewelry Tray Trinket Dish Key Bowl Nightstand Decor | Decorative Small Desk Tray Jewelry Plate Key Holder Bowl Cute Bedroom Room Decor Aesthetic, Gift for Women, White, Medium
3K
▼ 25.0%vs. prior month
$31.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Decorative Tray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vecxoty is the best-performing decorative tray brand in July 2026, moving 8,000 units across 1 ASIN for 22.9% of Top 10 volume. zoocatia follows with 6,000 units (17.1%), ahead of NiuYichee on 5,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 54.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vecxoty
1 ASIN in Top 10
22.9%
Units
8K
Revenue
$156.3K
Avg. price
$18.99
B0F5B3LPSZ
$18.99·★4.5·1.5K revs2 Set Wooden Tiered Risers Display Stands for Vendor Events,Stackable Wood Cupcake Display Stand,Farmhouse Decor Wood Dessert Table Display Set,Vendor Booth Display Items,Food Display Risers for Party
Units sold8K
zoocatia
2 ASINs in Top 10
17.1%
Units
6K
Revenue
$62.9K
Avg. price
$11.40
B0C68RBNYL
$8.81·★4.4·3.4K revsWood Bathroom Tray Farmhouse Decor Kitchen Soap Holder, 8.7"x3.6" Brown | Waterproof, Lightweight, Easy Clean, Small Wooden Riser Pedestal Stand Accessories for Office Desk, Vanity, Counter, Sink
Units sold5KB0CN2NC39S
$13.99·★4.7·1.4K revsRound Decorative Tray Wood Bathroom Counter Organizer Farmhouse Kitchen Decor Wooden Riser for Soap Dish, Perfume, Candle, Sponge, 10" - Brown
Units sold1K
NiuYichee
1 ASIN in Top 10
14.3%
Units
5K
Revenue
$58.6K
Avg. price
$9.99
B0BPMB1Y13
$9.99·★4.3·6.2K revsNiuYichee 2 PCS Water Absorbent diatomite Coasters, 8.3" x 4" Water Absorbing Stone Tray for Sink, Stone Drying mat for Kitchen Counter, Stone soap Tray Used for Hand Soaps & toiletries & Plants
Units sold5K
Trending Decorative Tray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BPRRRCHC booked 1K units at $16.99, with ▲ 11.1% MoM change. On the growth side, B0GH78FGJD leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0BQRJ8599 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BPRRRCHC
12"x16" Clear Acrylic Serving Tray with Golden Handles, Sturdy Huge Capacity Acrylic Tray for Coffee, Juice, Kitchen and Desk Organizer, Storage Tray (12"x16")
Price
$16.99
Rating
4.7
Reviews
656
Latest month sales
B0GH78FGJD
Fibogollo Set of 2 Wooden Serving Trays with Handles for Coffee Table | Decorative Trays Platter,Breakfast Tray in Bed,Large Coffee Table Tray，Food Drinks Trays for Eating,Working,Storing
Price
$17.99
Rating
4.5
Reviews
92
Latest month sales
B0BQRJ8599
BEUNAIZER BEUNAIZER Jewelry Dish Tray, Ring Dish, Ceramic Trinket Tray, Key Bowl | Decorative plate style keeps earrings, necklaces and small items easy to see, suited for friends, daughters and mothers.
Unlock to view ASIN details and product titles
Price
$6.59
Rating
4.8
Reviews
2.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this decorative tray report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card