Gi Joe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gi Joe sales on Amazon US totaled 10,100 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $344,164 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.5% of unit volume and 53.3% of revenue, while a typical listing is priced at $33.05. The keyword itself pulled 30,990 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the gi joe Top 50 moved 121,200 units and $3,685,450 in cumulative sales — an average of 10,100 units and $307,121 per month. Monthly throughput topped out at 19,550 units in December 2025 and dipped to 4,100 in May 2026, leaving the latest reading 6.3% higher than August 2025.
Gi Joe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
10.1K
▼ 4.3% MoM
Monthly Revenue 2026/07
$344.2K
▼ 0.4% MoM
Top 10 Market Share 2026/07
49.5%
Gi Joe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gi joe listing on Amazon US in July 2026 is ASIN B07PMYKXY8 (Brand: Mr.River), which sold 1,000 units at $18.99 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 5,000 units and $183,517 in July 2026 — 49.5% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gi Joe' on Amazon
July 2026
Is 49.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PMYKXY8
Mr.River US Army Men and SWAT Team Toy Soldiers Action Figures with Military Weapons Accessories for Kids Boys Girls,12Pcs
1K
▲ 0.0%vs. prior month
$18.7K
latest month
12-month trend
B0GH9VRN1Z
G.I. Joe Classified Series Retro Cardback William Wild Bill Hardy, Collectible 6 Inch Action Figure Set with 6 Accessories
1K
▲ 233.3%vs. prior month
$28K
latest month
12-month trend
B0FXN9C949
G.I. Joe Classified Series #203, Destro & Iron Grenadier Despoiler, Collectible 6 Inch Action Figure and Vehicle Set
500
▲ 66.7%vs. prior month
$55K
latest month
12-month trend
B0GH9KPMRC
G.I. Joe Classified Series Retro Cardback Robert Grunt Graves, Collectible 6 Inch Action Figure Set with 7 Accessories
500
▲ 400.0%vs. prior month
$14K
latest month
12-month trend
B0FH7BBPZD
G.I. Joe Classified Series #193, David Red Dog Taputapu & Varujan Taurus Ayvazyan, Collectible 6 Inch Action Figure Set with 20 Accessories
400
▲ 33.3%vs. prior month
$24K
latest month
12-month trend
B0G2TK7RVZ
G.I. Joe Classified Series #208, Duke, Collectible 6 Inch Action Figure Set with 6 Accessories
400
vs. prior month
$11.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gi Joe Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
G.I. Joe is the best-performing gi joe brand in July 2026, moving 4,000 units across 9 ASINs for 80.0% of Top 10 volume. Mr.River follows with 1,000 units (20.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.99 to $40.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
G.I. Joe
9 ASINs in Top 10
80.0%
Units
4K
Revenue
$164.8K
Avg. price
$40.14
B0GH9VRN1Z
$27.97·★4.8·65 revsG.I. Joe Classified Series Retro Cardback William Wild Bill Hardy, Collectible 6 Inch Action Figure Set with 6 Accessories
Units sold1KB0FXN9C949
$109.99·★4.5·45 revsG.I. Joe Classified Series #203, Destro & Iron Grenadier Despoiler, Collectible 6 Inch Action Figure and Vehicle Set
Units sold500B0GH9KPMRC
$27.97·★4.8·36 revsG.I. Joe Classified Series Retro Cardback Robert Grunt Graves, Collectible 6 Inch Action Figure Set with 7 Accessories
Units sold500B0FH7BBPZD
$59.99·★4.9·46 revsG.I. Joe Classified Series #193, David Red Dog Taputapu & Varujan Taurus Ayvazyan, Collectible 6 Inch Action Figure Set with 20 Accessories
Units sold400B0G2TK7RVZ
$27.97·★0.0·0 revsG.I. Joe Classified Series #208, Duke, Collectible 6 Inch Action Figure Set with 6 Accessories
Units sold400B0DP1MZ4N8
$27.99·★4.7·236 revsG.I. Joe Classified Series #180, Cobra Desert Scorpion & SKRP10N-25, Collectible 6 Inch Action Figure with 12 Accessories
Units sold300B0FH7DGH2L
$26.75·★4.8·206 revsG.I. Joe Classified Series #187, Night-Viper, Collectible 6 Inch Action Figure with 7 Accessories | G.I. Joe Classified 6 Inch Action Figure Wave 24 - Night-Viper #187
Units sold300B0BDHLCJT1
$24.75·★4.8·697 revsG.I. Joe Classified Series Jason Shockwave Faria, Collectible Action Figure, 105, 6-inch Action Figures for Boys & Girls, with 9 Accessory Pieces | G.I. Joe Classified 6 Inch Action Figure Wave 16 - Shockwave #105
Units sold300B0FHL1JZCR
$27.87·★4.6·72 revsG.I. Joe Classified Series #197, Snake Eyes (Dawn Moreno), Collectible 6 Inch Action Figure Set with 7 Accessories
Units sold300
Mr.River
1 ASIN in Top 10
20.0%
Units
1K
Revenue
$18.7K
Avg. price
$18.99
B07PMYKXY8
$18.99·★4.6·6.4K revsMr.River US Army Men and SWAT Team Toy Soldiers Action Figures with Military Weapons Accessories for Kids Boys Girls,12Pcs
Units sold1K
Trending Gi Joe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GH9KPMRC booked 500 units at $27.97, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GH9KPMRC
G.I. Joe Classified Series Retro Cardback Robert Grunt Graves, Collectible 6 Inch Action Figure Set with 7 Accessories
Price
$27.97
Rating
4.8
Reviews
36
Latest month sales
B0G2TK7RVZ
G.I. Joe Classified Series #208, Duke, Collectible 6 Inch Action Figure Set with 6 Accessories
Price
$27.97
Rating
0.0
Reviews
0
Latest month sales
B0DP1MZ4N8
G.I. Joe Classified Series #180, Cobra Desert Scorpion & SKRP10N-25, Collectible 6 Inch Action Figure with 12 Accessories
Unlock to view ASIN details and product titles
Price
$27.99
Rating
4.7
Reviews
236
Latest month sales
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