Davines Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Davines Shampoo sales on Amazon US totaled 162,900 units in July 2026 (▼ 44.0% vs. the prior month), generating an estimated $5,826,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 51.3% of revenue, while a typical listing is priced at $36.81. The keyword itself pulled 18,853 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the davines shampoo Top 50 moved 1,988,450 units and $68,526,598 in cumulative sales — an average of 165,704 units and $5,710,550 per month. Monthly throughput topped out at 291,100 units in June 2026 and dipped to 100,750 in May 2026, leaving the latest reading 7.1% higher than August 2025.
Davines Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
162.9K
▼ 44.0% MoM
Monthly Revenue 2026/07
$5.8M
▼ 37.4% MoM
Top 10 Market Share 2026/07
52.8%
Davines Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold davines shampoo listing on Amazon US in July 2026 is ASIN B0891843GC (Brand: Pureology), which sold 20,000 units at $38.00 apiece — equal to 12.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $2,985,970 in July 2026 — 52.8% of unit volume and 51.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Davines Shampoo' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0CGSLVL8T
Dr. Groot Hair Thickening Shampoo, Korean Hair Care with Biotin, Rosemary Oil to Help Volumize Thinning, Damaged Hair, Hydrate Hair and Scalp, Biotin Shampoo, Scalp Revitalizing Solution
10K
▼ 50.0%vs. prior month
$330K
latest month
12-month trend
B084BW599K
OUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
9K
▼ 10.0%vs. prior month
$285.2K
latest month
12-month trend
B00ADRH2OM
OGX Thick & Full + Biotin & Collagen Volumizing Shampoo, Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours, Sulfate-Free Surfactants, 13 fl. oz
8K
▼ 80.0%vs. prior month
$55.8K
latest month
12-month trend
B084ZWKJ8S
OUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
8K
▼ 20.0%vs. prior month
$512K
latest month
12-month trend
B00CLIC7E6
Davines OI All In One Milk, Detangling Leave-In Conditioner Spray | Detangles, tames frizz & protects from heat. Weightless antioxidant roucou oil formula for fine, wavy & curly hair
7K
▲ 0.0%vs. prior month
$322K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Davines Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pureology is the best-performing davines shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 23.3% of Top 10 volume. OUAI follows with 17,000 units (19.8%), ahead of Dr. Groot on 10,000 units (11.6%).
Volume is spread across 9 brands, with the top three holding 54.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $48.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pureology
1 ASIN in Top 10
23.3%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
Units sold20K
OUAI
2 ASINs in Top 10
19.8%
Units
17K
Revenue
$797.2K
Avg. price
$48.00
B084BW599K
$32.00·★4.4·4.1K revsOUAI Fine Hair Shampoo - Biotin Thickening Shampoo for Thin Hair (10 Fl Oz) | Volumizing & Strengthening Keratin & Chia Seed Oil for Women & Men - Lightweight, Color-Safe, Sulfate Free
Units sold9KB084ZWKJ8S
$64.00·★4.3·3.8K revsOUAI Fine Shampoo and Conditioner Set (10 Fl Oz) | Sulfate Free Shampoo and Conditioner for Women & Men - Made with Keratin & Shea Butter - Free of Parabens & Phthalates
Units sold8K
Dr. Groot
1 ASIN in Top 10
11.6%
Units
10K
Revenue
$330K
Avg. price
$29.99
B0CGSLVL8T
$29.99·★4.4·2.6K revsDr. Groot Hair Thickening Shampoo, Korean Hair Care with Biotin, Rosemary Oil to Help Volumize Thinning, Damaged Hair, Hydrate Hair and Scalp, Biotin Shampoo, Scalp Revitalizing Solution
Units sold10K
Trending Davines Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00CLIC7E6 booked 7K units at $46.00, with ▲ 0.0% MoM change. On the growth side, B0GRSBDQMG leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0GRS6QT7P close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00CLIC7E6
Davines OI All In One Milk, Detangling Leave-In Conditioner Spray | Detangles, tames frizz & protects from heat. Weightless antioxidant roucou oil formula for fine, wavy & curly hair
Price
$46.00
Rating
4.7
Reviews
12.6K
Latest month sales
B0GRSBDQMG
Davines LOVE/Smoothing Shampoo, Gentle Anti-Frizz Cleanser for Frizzy, Coarse or Unruly Hair - Promotes Straightening & Shine - Apple Pulp Formula for Soft, Tamed & Sleek Strands
Price
$38.00
Rating
4.1
Reviews
82
Latest month sales
B0GRS6QT7P
Davines LOVE/Curl Shampoo, Creamy Taming Cleanser for Wavy & Curly Hair - Enhances Elasticity, Volume & Softness - Hydrating Baobab Pulp Formula Defines Curls without Weighing Down
Unlock to view ASIN details and product titles
Price
$38.00
Rating
3.6
Reviews
52
Latest month sales
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