Daughter Birthday Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Daughter Birthday Card sales on Amazon US totaled 85,500 units in July 2026 (▲ 2.5% vs. the prior month), generating an estimated $739,514 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 47.0% of revenue, while a typical listing is priced at $8.64. The keyword itself pulled 17,965 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the daughter birthday card Top 50 moved 911,300 units and $8,439,921 in cumulative sales — an average of 75,942 units and $703,327 per month. Monthly throughput topped out at 85,500 units in July 2026 and dipped to 55,050 in December 2025, leaving the latest reading 10.5% higher than August 2025.
Daughter Birthday Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
85.5K
▲ 2.5% MoM
Monthly Revenue 2026/07
$739.5K
▲ 1.9% MoM
Top 10 Market Share 2026/07
48.0%
Daughter Birthday Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold daughter birthday card listing on Amazon US in July 2026 is ASIN B0F88FJ56K (Brand: Ovrrcame), which sold 7,000 units at $8.44 apiece — equal to 8.2% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 41,000 units and $347,270 in July 2026 — 48.0% of unit volume and 47.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Daughter Birthday Card' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B0CHRFTJ82
ROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
6K
▼ 40.0%vs. prior month
$32.3K
latest month
12-month trend
B0GTLPLH6Y
FANCYLUCKY Funny Birthday Card Gifts for Women Her Best Friend | Aging Humor Birthday Decorations for BFF Sister Coworker, Printed Message Inside with Envelope, Idea for Party Celebrations
5K
▲ 66.7%vs. prior month
$30.3K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
B0D2CQKKTH
Powbrace 13" Birthday Gift Bag with Tissue Paper & Card(1 Pack Pink Gold) | Foil Stamping Gift Bags, Starry Sky Gift Bags, Happy Birthday Gift Bag for Men Women,Gift Bag Medium size
5K
▼ 28.6%vs. prior month
$29.9K
latest month
12-month trend
B0BX6B67T8
shoprotik Badass Affirmation Cards - Daily Motivational and Inspirational Cards for Women
3K
▼ 25.0%vs. prior month
$50.7K
latest month
12-month trend
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Best Daughter Birthday Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MZD8391 is the best-performing daughter birthday card brand in July 2026, moving 8,000 units across 2 ASINs for 19.5% of Top 10 volume. Ovrrcame follows with 7,000 units (17.1%), ahead of ROBBEAR on 6,000 units (14.6%).
Volume is spread across 9 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.79 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MZD8391
2 ASINs in Top 10
19.5%
Units
8K
Revenue
$89.8K
Avg. price
$11.99
B0CFQ78QPC
$9.99·★4.7·5K revsMZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
Units sold5KB0DKJL29M8
$13.99·★4.6·1.9K revsMZD8391 Birthday Card with MUSIC LIGHTS, Pop Up Sunflower Bouquet For Women | 10 Inch Life Size, Play Birthday Song, Lights Dance, 3D Paper Forever Flower, Musical Birthday Cards Gift For Mom Wife
Units sold3K
Ovrrcame
1 ASIN in Top 10
17.1%
Units
7K
Revenue
$66.4K
Avg. price
$8.44
B0F88FJ56K
$8.44·★4.8·1.3K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
ROBBEAR
1 ASIN in Top 10
14.6%
Units
6K
Revenue
$32.3K
Avg. price
$5.79
B0CHRFTJ82
$5.79·★4.7·5.2K revsROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
Units sold6K
Trending Daughter Birthday Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DTB8RGT2 booked 2K units at $7.98, with ▲ 100.0% MoM change. On the growth side, B0GY3RTFXN leads positive momentum with ▲ 600.0% MoM growth on 700 units, with B0GYF2SPKD close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DTB8RGT2
Funny Birthday Card for Women, Men, Friends! Hilarious Birthday Fairy Joke | Funny Message Inside, Professionally Printed, 5 x 7 Premium Cardstock, Envelope Included, Protective Sleeve, For Big Laughs!
Price
$7.98
Rating
4.9
Reviews
310
Latest month sales
B0GY3RTFXN
FANCYLUCKY Funny Birthday Card Gifts for Daughter from Mom Dad | Happy Birthday Daughter Card with Heartfelt Inside Message, Idea for Party Decoration and Celebration
Price
$5.99
Rating
4.7
Reviews
61
Latest month sales
B0GYF2SPKD
Happy Birthday Card for Daughter - So Proud of Who You Are, Beautiful Floral and Butterfly Design, Thoughtful Birthday Greeting for Daughter
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.8
Reviews
34
Latest month sales
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