25 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
25 sales on Amazon US totaled 22,250 units in July 2026 (▼ 18.2% vs. the prior month), generating an estimated $887,105 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.2% of unit volume and 97.4% of revenue, while a typical listing is priced at $21.58. The keyword itself pulled 5,820 Amazon queries over the same period (▼ 58.7% MoM).
Zooming out to the 12-month window ending July 2026, the 25 Top 50 moved 250,150 units and $9,515,013 in cumulative sales — an average of 20,846 units and $792,918 per month. Monthly throughput topped out at 27,200 units in June 2026 and dipped to 13,600 in May 2026, leaving the latest reading 14.4% higher than August 2025.
25 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
22.3K
▼ 18.2% MoM
Monthly Revenue 2026/07
$887.1K
▼ 11.2% MoM
Top 10 Market Share 2026/07
96.2%
25 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold 25 listing on Amazon US in July 2026 is ASIN B07GC96344 (Brand: OraVet), which sold 10,000 units at $47.49 apiece — equal to 44.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 21,400 units and $863,774 in July 2026 — 96.2% of unit volume and 97.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for '25' on Amazon
July 2026
Is 96.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07GC96344
OraVet Dental Hygiene Chews for Dogs | VOHC-accepted dual-action chew reduces plaque & tartar, freshens breath barrier vet-recommended purple pack
10K
▲ 0.0%vs. prior month
$474.9K
latest month
12-month trend
B074DZGRMG
Amazon Basics Rubber Hex Dumbbell Hand Weight
4K
▲ 300.0%vs. prior month
$131.2K
latest month
12-month trend
B075MWVV4R
Stanley FMHT74038A FatMax 25 Foot Tape Measure 2PK
2K
▲ 0.0%vs. prior month
$80.2K
latest month
12-month trend
B000YZ4MSC
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
1K
▲ 0.0%vs. prior month
$42.6K
latest month
12-month trend
B0FX37YC7N
Callaway Golf Supersoft 2025 Golf Balls
1K
▼ 50.0%vs. prior month
$28K
latest month
12-month trend
B095S1S2C7
HEAD Speed 25 Junior Tennis Racquet, Blue (SIOC) | Pre-Strung, Ages 8-11
1K
▼ 66.7%vs. prior month
$26.1K
latest month
12-month trend
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Best 25 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OraVet is the best-performing 25 brand in July 2026, moving 10,000 units across 1 ASIN for 46.7% of Top 10 volume. Amazon Basics follows with 4,000 units (18.7%), ahead of STANLEY on 2,000 units (9.3%).
With 7 brands splitting the Top 10 and 74.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $42.58 to $47.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OraVet
1 ASIN in Top 10
46.7%
Units
10K
Revenue
$474.9K
Avg. price
$47.49
B07GC96344
$47.49·★4.6·6.8K revsOraVet Dental Hygiene Chews for Dogs | VOHC-accepted dual-action chew reduces plaque & tartar, freshens breath barrier vet-recommended purple pack
Units sold10K
Amazon Basics
1 ASIN in Top 10
18.7%
Units
4K
Revenue
$131.2K
Avg. price
$42.58
B074DZGRMG
$42.58·★4.7·52.7K revsAmazon Basics Rubber Hex Dumbbell Hand Weight
Units sold4K
STANLEY
1 ASIN in Top 10
9.3%
Units
2K
Revenue
$80.2K
Avg. price
$42.60
B075MWVV4R
$42.60·★4.5·2.3K revsStanley FMHT74038A FatMax 25 Foot Tape Measure 2PK
Units sold2K
Trending 25 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08SQ69VKW booked 300 units at $59.99, with ▲ 50.0% MoM change. On the growth side, B074DZGRMG leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08SQ69VKW
Kenra Professional Volume Spray 25 | Super Hold Finishing & Styling Hairspray | Flake-free & Fast-drying | Wind & Humidity Resistance | All Hair Types
Price
$59.99
Rating
4.8
Reviews
158
Latest month sales
B074DZGRMG
Amazon Basics Rubber Hex Dumbbell Hand Weight
Price
$42.58
Rating
4.7
Reviews
52.7K
Latest month sales
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