Dad Birthday Gift Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dad Birthday Gift sales on Amazon US totaled 239,900 units in July 2026 (▼ 45.0% vs. the prior month), generating an estimated $5,559,130 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.1% of unit volume and 40.5% of revenue, while a typical listing is priced at $23.94. The keyword itself pulled 41,966 Amazon queries over the same period (▲ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the dad birthday gift Top 50 moved 3,810,200 units and $84,705,288 in cumulative sales — an average of 317,517 units and $7,058,774 per month. Monthly throughput topped out at 988,200 units in December 2025 and dipped to 164,300 in May 2026, leaving the latest reading 17.7% higher than August 2025.
Dad Birthday Gift Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
239.9K
▼ 45.0% MoM
Monthly Revenue 2026/07
$5.6M
▼ 49.4% MoM
Top 10 Market Share 2026/07
42.1%
Dad Birthday Gift Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dad birthday gift listing on Amazon US in July 2026 is ASIN B09SVK9YBB (Brand: Scrub Daddy), which sold 20,000 units at $29.98 apiece — equal to 8.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $2,252,480 in July 2026 — 42.1% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dad Birthday Gift' on Amazon
July 2026
Is 42.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09SVK9YBB
Scrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
20K
▲ 0.0%vs. prior month
$597.2K
latest month
12-month trend
B0BTNT4225
Damaged Screw Extractor Set,Christmas Stocking Stuffers for Adults Men Him | Gifts for Men,Mens Gifts for Dad,Husband,Stripped Screws Bolt Drill Bit Tools for Easy Removal of Rusty Broken Screw
10K
▲ 0.0%vs. prior month
$86.2K
latest month
12-month trend
B0CNZ39XKJ
SWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
10K
▲ 0.0%vs. prior month
$268.9K
latest month
12-month trend
B0D4215HCX
LISEN Retractable Car Charger, 84W Car Charger USB C Fast Charge, 4 in 1 | Cigarette Lighter Adapter, Car Accessories, Labor Day Sale Gifts for Men Women Dad Mom, for iPhone 17 Pro Max 16 15 14 13 12
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B0DKPK28KW
EZ Bombs Birria Bomb Seasoning, Pack of 2 – Authentic Mexican Spice Mix — Perfect for Tacos, Burritos, Nachos & Quesadillas – Made with Real Chiles, Herbs & Spices
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B09M3Z63QP
RUNBOX Wallet for Men -Slim Rfid Leather Mens Bifold Novelty Wallets 2 ID Window With Gift Box Men's Accessories
9K
▼ 10.0%vs. prior month
$124K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dad Birthday Gift Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Scrub Daddy is the best-performing dad birthday gift brand in July 2026, moving 20,000 units across 1 ASIN for 19.8% of Top 10 volume. THOSAF follows with 10,000 units (9.9%), ahead of SWEETFULL on 10,000 units (9.9%).
Volume is spread across 10 brands, with the top three holding 39.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.97 to $29.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Scrub Daddy
1 ASIN in Top 10
19.8%
Units
20K
Revenue
$597.2K
Avg. price
$29.98
B09SVK9YBB
$29.98·★4.4·2.3K revsScrub Daddy BBQ Daddy Grill Brush for Outdoor Grill - Bristle Free Grill Brush with Steel Grill Scraper + Scrub Brush - Temperature Controlled Scrubbing Power for Grill Cleaning (1 Count)
Units sold20K
THOSAF
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$86.2K
Avg. price
$8.97
B0BTNT4225
$8.97·★4.3·10K revsDamaged Screw Extractor Set,Christmas Stocking Stuffers for Adults Men Him | Gifts for Men,Mens Gifts for Dad,Husband,Stripped Screws Bolt Drill Bit Tools for Easy Removal of Rusty Broken Screw
Units sold10K
SWEETFULL
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$268.9K
Avg. price
$25.49
B0CNZ39XKJ
$25.49·★4.3·13.1K revsSWEETFULL Portable Neck Fan: 5200mAh Bladeless Personal Fan | 4 Speeds, 20H Max Runtime, No Hair Twist Quiet Wearable Fan for Travel | Birthday Gifts for Men Women Mom Dad
Units sold10K
Trending Dad Birthday Gift Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DKPK28KW booked 10K units at $16.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DKPK28KW
EZ Bombs Birria Bomb Seasoning, Pack of 2 – Authentic Mexican Spice Mix — Perfect for Tacos, Burritos, Nachos & Quesadillas – Made with Real Chiles, Herbs & Spices
Price
$16.99
Rating
4.6
Reviews
8.1K
Latest month sales
B09M3Z63QP
RUNBOX Wallet for Men -Slim Rfid Leather Mens Bifold Novelty Wallets 2 ID Window With Gift Box Men's Accessories
Price
$14.99
Rating
4.6
Reviews
22.1K
Latest month sales
B0BLMQ8BXB
HOTO 25-Piece Upgraded Electric Screwdriver Kit, Cordless Screwdriver | 1/4'' Hex, Magnetic Lid, 1500mAh Rechargeable, LED Light, Ideal for Furniture Assembly, Home Repair, and Garage Projects
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
2.2K
Latest month sales
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