Fall Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fall Decor sales on Amazon US totaled 240,500 units in July 2026 (▲ 20.7% vs. the prior month), generating an estimated $3,810,131 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.5% of unit volume and 77.0% of revenue, while a typical listing is priced at $16.41. The keyword itself pulled 511,874 Amazon queries over the same period (▲ 296.0% MoM).
Zooming out to the 12-month window ending July 2026, the fall decor Top 50 moved 2,616,800 units and $47,666,550 in cumulative sales — an average of 218,067 units and $3,972,212 per month. Monthly throughput topped out at 295,500 units in September 2025 and dipped to 137,050 in May 2026, leaving the latest reading 1.6% higher than August 2025.
Fall Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
240.5K
▲ 20.7% MoM
Monthly Revenue 2026/07
$3.8M
▲ 4.0% MoM
Top 10 Market Share 2026/07
81.5%
Fall Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fall decor listing on Amazon US in July 2026 is ASIN B0DZFGTCLR (Brand: Innqoo), which sold 50,000 units at $18.99 apiece — equal to 20.8% of every unit tracked in this report.
The Top 10 ASINs account for 196,000 units and $2,935,540 in July 2026 — 81.5% of unit volume and 77.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fall Decor' on Amazon
July 2026
Is 81.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DZFGTCLR
Candle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
50K
▲ 66.7%vs. prior month
$641.5K
latest month
12-month trend
B0CTJGJL2T
GODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
50K
▲ 25.0%vs. prior month
$799.5K
latest month
12-month trend
B01NBNDC1T
Utopia Bedding 18x18 Pillow Inserts, White Throw Pillows for Couch, 2 Pack | 100% Virgin Filling, Indoor Cushion Inserts for bed, sofa & couch, Extra Filled, Supportive & Fluffy Decorative Pillows
20K
▲ 0.0%vs. prior month
$302.6K
latest month
12-month trend
B0DXKC5G3H
MIULEE 18x18 Throw Pillows Inserts 2 Pack, Decorative Pillows for Couch Bed | 100% Virgin Filling, Full and Fluffy, Lumbar, Back and Neck Support
20K
▲ 0.0%vs. prior month
$272.2K
latest month
12-month trend
B0714K41PB
Utopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
20K
▲ 0.0%vs. prior month
$449.2K
latest month
12-month trend
B0BFVVKVSK
MIULEE Corduroy Decorative Throw Pillow Covers 18x18 Cream White Pack of 2 | Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor For Sofa Living Room Couch Bed
10K
▲ 42.9%vs. prior month
$69.9K
latest month
12-month trend
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Best Fall Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Innqoo is the best-performing fall decor brand in July 2026, moving 50,000 units across 1 ASIN for 25.5% of Top 10 volume. GODONLIF follows with 50,000 units (25.5%), ahead of Utopia Bedding on 40,000 units (20.4%).
With 7 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.38 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Innqoo
1 ASIN in Top 10
25.5%
Units
50K
Revenue
$641.5K
Avg. price
$18.99
B0DZFGTCLR
$18.99·★4.5·4.9K revsCandle Warmer Lamp with Timer Home Decor Birthday Gifts for Women | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer,Room Decor House Warming Gifts New
Units sold50K
GODONLIF
1 ASIN in Top 10
25.5%
Units
50K
Revenue
$799.5K
Avg. price
$19.99
B0CTJGJL2T
$19.99·★4.6·10.1K revsGODONLIF Candle Warmer Lamp with Timer, Birthday Gifts for Women Home Decor | 24h Cycle Timer Dimmable Wax Melt Warmer with 2 Bulbs, Fall Decor for Home Living Room Halloween Decorations Gifts for Mom
Units sold50K
Utopia Bedding
2 ASINs in Top 10
20.4%
Units
40K
Revenue
$751.8K
Avg. price
$17.38
B01NBNDC1T
$14.49·★4.6·218.5K revsUtopia Bedding 18x18 Pillow Inserts, White Throw Pillows for Couch, 2 Pack | 100% Virgin Filling, Indoor Cushion Inserts for bed, sofa & couch, Extra Filled, Supportive & Fluffy Decorative Pillows
Units sold20KB0714K41PB
$20.26·★4.7·126.9K revsUtopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
Units sold20K
Trending Fall Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DPLYNHK5 booked 5K units at $15.99, with ▲ 25.0% MoM change. On the growth side, B0D3T94XJN leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B0D5YS5FTM close behind at ▲ 1300.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPLYNHK5
Rust Throw Blanket - Soft & Fluffy Fleece, Cute & Aesthetic, Perfect for Sofa, Couch, Chair, Bed, Living Room & Bedroom, All-Season Use, Plush & Cozy Decorative Blanket
Price
$15.99
Rating
4.5
Reviews
1.8K
Latest month sales
B0D3T94XJN
2Packs Halloween Decorations Outdoor,Halloweens Party Decoration Indoor,Spooky Ghost with Remote Control String Lights,Halloween-Ghost Lights for Porches Yards Gardens Lawn
Price
$36.99
Rating
4.1
Reviews
1K
Latest month sales
B0D5YS5FTM
DFXSZ Fall Pillow Covers 18x18 2Pcs Rust Pumpkin Fall Decorations for Home | Fall decor Set of 2 Throw Pillow Cases Soft Plush Faux Fur Wool Couch Cushion for Chair Sofa Bedroom Living Room Home Decor
Unlock to view ASIN details and product titles
Price
$8.49
Rating
4.6
Reviews
1.8K
Latest month sales
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