D Battery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

D Battery sales on Amazon US totaled 162,900 units in July 2026 (▼ 4.6% vs. the prior month), generating an estimated $2,672,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.1% of unit volume and 69.5% of revenue, while a typical listing is priced at $23.66. The keyword itself pulled 15,785 Amazon queries over the same period (▼ 5.0% MoM).

Zooming out to the 12-month window ending July 2026, the d battery Top 50 moved 2,032,450 units and $32,528,558 in cumulative sales — an average of 169,371 units and $2,710,713 per month. Monthly throughput topped out at 286,500 units in November 2025 and dipped to 79,500 in May 2026, leaving the latest reading 11.4% higher than August 2025.

2MTotal units sold · Last 12 months
$32.5MTotal revenue · Last 12 months
15.8K▼ 5.0% MoM
Monthly search volume
$23.66Avg. price · July 2026

D Battery Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales146.2K
Revenue$2.3M

2025/09

Sales151.6K
Revenue$2.5M

2025/10

Sales182.7K
Revenue$3M

2025/11

Sales286.5K
Revenue$4.7M

2025/12

Sales239.1K
Revenue$3.7M

2026/01

Sales207.1K
Revenue$3.3M

2026/02

Sales133.2K
Revenue$2M

2026/03

Sales139.3K
Revenue$2.1M

2026/04

Sales133.5K
Revenue$2.2M

2026/05

Sales79.5K
Revenue$1.3M

2026/06

Sales170.8K
Revenue$2.8M
162.9K

2026/07

Sales162.9K
Revenue$2.7M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

162.9K

▼ 4.6% MoM

Monthly Revenue 2026/07

$2.7M

▼ 3.8% MoM

Top 10 Market Share 2026/07

76.1%

See the Top 10 ASINs driving 76.1% of sales

D Battery Market Share & Sales Concentration on Amazon US — July 2026

The most-sold d battery listing on Amazon US in July 2026 is ASIN B00000JHQE (Brand: DURACELL), which sold 20,000 units at $9.68 apiece — equal to 12.3% of every unit tracked in this report.

The Top 10 ASINs account for 124,000 units and $1,856,040 in July 2026 — 76.1% of unit volume and 69.5% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'D Battery' on Amazon

July 2026
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76.1% Volume Share 124K units sold
69.5% Revenue Share $1.9M estimated
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Top 5 Volume Share breakdown

B00000JHQE 12.3%
B00MH4QKP6 12.3%
B000JCCT9Y 12.3%
B0044DA3NS 6.1%
B004R16728 6.1%
Others 50.9%
#1
Duracell Coppertop D Batteries, 4 Count, 10-Year Shelf Life, Long-lasting

B00000JHQE

Duracell Coppertop D Batteries, 4 Count, 10-Year Shelf Life, Long-lasting

$9.68·★ 4.8·16.4K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$186.8K

latest month

Monthly Trend

12-month trend

#2
Amazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use

B00MH4QKP6

Amazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use

$14.47·★ 4.7·136.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$349.8K

latest month

Monthly Trend

12-month trend

#3
Energizer D Batteries, D Cell Battery Premium Alkaline, 8 Count | d size batteries 8 pack for flashlights, radios, toys, with up to 10 years of storage power

B000JCCT9Y

Energizer D Batteries, D Cell Battery Premium Alkaline, 8 Count | d size batteries 8 pack for flashlights, radios, toys, with up to 10 years of storage power

$11.37·★ 4.8·29.9K reviews
Monthly Sales

20K

▲ 100.0%

vs. prior month

Revenue

$268K

latest month

Monthly Trend

12-month trend

#4
Energizer MAX C Batteries, Premium Alkaline C Cell Batteries (8 Battery Count)

B0044DA3NS

Energizer MAX C Batteries, Premium Alkaline C Cell Batteries (8 Battery Count)

$9.97·★ 4.8·22.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$116.1K

latest month

Monthly Trend

12-month trend

#5
Energizer MAX 9V Batteries (2 Pack), 9 Volt Alkaline Batteries - Packaging May Vary

B004R16728

Energizer MAX 9V Batteries (2 Pack), 9 Volt Alkaline Batteries - Packaging May Vary

$6.29·★ 4.8·214.4K reviews
Monthly Sales

10K

▲ 11.1%

vs. prior month

Revenue

$65.5K

latest month

Monthly Trend

12-month trend

#6
Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Leakproof Design

B077462NSR

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Leakproof Design

$25.49·★ 4.7·136.2K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$254.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best D Battery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Energizer is the best-performing d battery brand in July 2026, moving 56,000 units across 5 ASINs for 45.2% of Top 10 volume. Amazon Basics follows with 40,000 units (32.3%), ahead of DURACELL on 28,000 units (22.6%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.08 to $16.32, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

45.2%
32.3%
22.6%
Energizer
Amazon Basics
DURACELL
1

Energizer

5 ASINs in Top 10

45.2%

Units

56K

Revenue

$841.3K

Avg. price

$15.32

  • Energizer D Batteries, D Cell Battery Premium Alkaline, 8 Count | d size batteries 8 pack for flashlights, radios, toys, with up to 10 years of storage power

    B000JCCT9Y

    $11.37·★4.8·29.9K revs

    Energizer D Batteries, D Cell Battery Premium Alkaline, 8 Count | d size batteries 8 pack for flashlights, radios, toys, with up to 10 years of storage power

    Units sold20K
  • Energizer MAX C Batteries, Premium Alkaline C Cell Batteries (8 Battery Count)

    B0044DA3NS

    $9.97·★4.8·22.5K revs

    Energizer MAX C Batteries, Premium Alkaline C Cell Batteries (8 Battery Count)

    Units sold10K
  • Energizer MAX 9V Batteries (2 Pack), 9 Volt Alkaline Batteries - Packaging May Vary

    B004R16728

    $6.29·★4.8·214.4K revs

    Energizer MAX 9V Batteries (2 Pack), 9 Volt Alkaline Batteries - Packaging May Vary

    Units sold10K
  • Energizer Alkaline Power D Batteries 12 Count (Pack of 1), Long-Lasting Alkaline Size D Batteries

    B09RTVHM2Q

    $23.98·★4.7·11.2K revs

    Energizer Alkaline Power D Batteries 12 Count (Pack of 1), Long-Lasting Alkaline Size D Batteries

    Units sold8K
  • Energizer Alkaline Power C Batteries (12 Pack), Long-Lasting Alkaline C Cell Batteries

    B09RTVZGXV

    $24.99·★4.8·8.2K revs

    Energizer Alkaline Power C Batteries (12 Pack), Long-Lasting Alkaline C Cell Batteries

    Units sold8K
2

Amazon Basics

3 ASINs in Top 10

32.3%

Units

40K

Revenue

$694.6K

Avg. price

$16.32

  • Amazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use

    B00MH4QKP6

    $14.47·★4.7·136.2K revs

    Amazon Basics 12-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Reliable for Clocks and Emergency Use

    Units sold20K
  • Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Leakproof Design

    B077462NSR

    $25.49·★4.7·136.2K revs

    Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, Leakproof Design

    Units sold10K
  • Amazon Basics 4-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, for Clocks

    B081FHG5NY

    $8.99·★4.7·136.2K revs

    Amazon Basics 4-Pack D Cell Alkaline Batteries, 1.5 Volt, 5-Year Shelf Life, Long-Lasting Power, for Clocks

    Units sold10K
3

DURACELL

2 ASINs in Top 10

22.6%

Units

28K

Revenue

$320.2K

Avg. price

$14.08

  • Duracell Coppertop D Batteries, 4 Count, 10-Year Shelf Life, Long-lasting

    B00000JHQE

    $9.68·★4.8·16.4K revs

    Duracell Coppertop D Batteries, 4 Count, 10-Year Shelf Life, Long-lasting

    Units sold20K
  • Duracell Coppertop D Batteries, 8 Count, 10-Year Shelf Life, Long-lasting

    B00164H4AI

    $18.48·★4.8·36.8K revs

    Duracell Coppertop D Batteries, 8 Count, 10-Year Shelf Life, Long-lasting

    Units sold8K

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