Cutlery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cutlery sales on Amazon US totaled 383,900 units in July 2026 (▼ 9.6% vs. the prior month), generating an estimated $5,756,521 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.3% of unit volume and 46.4% of revenue, while a typical listing is priced at $23.76. The keyword itself pulled 20,821 Amazon queries over the same period (▲ 8.7% MoM).
Zooming out to the 12-month window ending July 2026, the cutlery Top 50 moved 3,746,000 units and $61,521,696 in cumulative sales — an average of 312,167 units and $5,126,808 per month. Monthly throughput topped out at 423,500 units in June 2026 and dipped to 206,500 in May 2026, leaving the latest reading 39.6% higher than August 2025.
Cutlery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383.9K
▼ 9.6% MoM
Monthly Revenue 2026/07
$5.8M
▼ 16.0% MoM
Top 10 Market Share 2026/07
64.3%
Cutlery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cutlery listing on Amazon US in July 2026 is ASIN B0CLH1445W (Brand: Amazon Basics), which sold 80,000 units at $5.58 apiece — equal to 20.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 247,000 units and $2,669,760 in July 2026 — 64.3% of unit volume and 46.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cutlery' on Amazon
July 2026
Is 64.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CLH1445W
Amazon Basics Disposable Clear Plastic Forks, Premium Quality, 100 Count, Large Pack, Packaging May Vary
80K
▼ 11.1%vs. prior month
$428K
latest month
12-month trend
B0CLH1VCLC
Amazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
60K
▼ 14.3%vs. prior month
$526.2K
latest month
12-month trend
B0CLH1DVWN
Amazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
40K
▼ 20.0%vs. prior month
$288K
latest month
12-month trend
B08B39ZH5M
Silverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
10K
▲ 0.0%vs. prior month
$370.7K
latest month
12-month trend
B0C1YBPJ43
Astercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
10K
▲ 0.0%vs. prior month
$399.3K
latest month
12-month trend
B0CBQFKXP2
Dealusy 360 Count Extra Heavy Duty Clear Plastic Forks Disposable | BPA-Free, Heat Resistant, Solid and Durable Disposable Forks Bulk, Premium Plastic Forks Heavy Duty for Party Supply
10K
▲ 0.0%vs. prior month
$299.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cutlery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing cutlery brand in July 2026, moving 189,000 units across 4 ASINs for 76.5% of Top 10 volume. STILLOYE follows with 10,000 units (4.0%), ahead of Astercook on 10,000 units (4.0%).
With 7 brands splitting the Top 10 and 84.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.65 to $39.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
4 ASINs in Top 10
76.5%
Units
189K
Revenue
$1.3M
Avg. price
$7.65
B0CLH1445W
$5.58·★4.8·7.1K revsAmazon Basics Disposable Clear Plastic Forks, Premium Quality, 100 Count, Large Pack, Packaging May Vary
Units sold80KB0CLH1VCLC
$12.05·★4.8·6.2K revsAmazon Basics Disposable Clear Plastic Cutlery Set, Premium Quality, Strong, 192 Count, Large Combo Pack Forks, Spoons and Knives
Units sold60KB0CLH1DVWN
$6.99·★4.7·4.5K revsAmazon Basics Disposable Clear Plastic Spoons, Premium Quality, 100 Count, Large Pack, Packaging May Vary
Units sold40KB0FHZ79X4X
$5.99·★4.8·272 revsAmazon Basics Disposable Everyday White Forks & Spoons, 100 Count
Units sold9K
STILLOYE
1 ASIN in Top 10
4.0%
Units
10K
Revenue
$370.7K
Avg. price
$37.97
B08B39ZH5M
$37.97·★4.7·6.9K revsSilverware Set for 8, 40 Piece Stainless Steel Flatware Utensil Cutlery Set | Heavy Duty Steak Knife Fork and Spoon, Dishwasher Safe, Gift Package for Wedding Housewarming
Units sold10K
Astercook
1 ASIN in Top 10
4.0%
Units
10K
Revenue
$399.3K
Avg. price
$39.88
B0C1YBPJ43
$39.88·★4.7·3.6K revsAstercook Knife Set for Kitchen with Block and Sharpener 15pcs German | Stainless Steel Kitchen Utensils Set Dishwasher Safe
Units sold10K
Trending Cutlery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B086D4PV2G booked 10K units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086D4PV2G
MUTNITT Dinner Forks,Set of 16 Top Food Grade Stainless Steel Silverware Forks,Table Forks,Flatware Forks,8 Inches,Mirror Finish & Dishwasher Safe,Use for Home,Kitchen or Restaurant
Price
$9.99
Rating
4.6
Reviews
17K
Latest month sales
B0DKTX3H1H
PHILIPALA 20 Piece Silverware Set, Stainless Steel Flatware Set for 4 Food Grade Novelty Flatware Cutlery Utensil Set Include Knife Fork Spoon Mirror Polished Dishwasher Safe
Price
$13.99
Rating
4.5
Reviews
2.6K
Latest month sales
B0FHZ79X4X
Amazon Basics Disposable Everyday White Forks & Spoons, 100 Count
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.8
Reviews
272
Latest month sales
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