Cuticle Oil Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cuticle Oil Pen sales on Amazon US totaled 84,400 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $879,253 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.4% of unit volume and 72.7% of revenue, while a typical listing is priced at $9.36. The keyword itself pulled 43,272 Amazon queries over the same period (▼ 4.3% MoM).
Zooming out to the 12-month window ending July 2026, the cuticle oil pen Top 50 moved 964,050 units and $9,439,475 in cumulative sales — an average of 80,338 units and $786,623 per month. Monthly throughput topped out at 104,600 units in February 2026 and dipped to 47,700 in May 2026, leaving the latest reading 48.3% higher than August 2025.
Cuticle Oil Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
84.4K
▼ 14.0% MoM
Monthly Revenue 2026/07
$879.3K
▼ 15.3% MoM
Top 10 Market Share 2026/07
66.4%
Cuticle Oil Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cuticle oil pen listing on Amazon US in July 2026 is ASIN B00F644LTQ (Brand: Cuccio), which sold 10,000 units at $8.66 apiece — equal to 11.8% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 56,000 units and $638,920 in July 2026 — 66.4% of unit volume and 72.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cuticle Oil Pen' on Amazon
July 2026
Is 66.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00F644LTQ
Cuccio Naturale Milk & Honey Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
10K
▲ 0.0%vs. prior month
$96.1K
latest month
12-month trend
B0CS2Z7M9Z
SAVILAND Natural Cuticle Oil Pen 6Pcs Vitamin E for Damaged Thin Nails | Revitalizing Cuticle Softener, Overnight Repair, Nail Strengthener, Plant-Based Jojoba & Olive Oil, Mess-Free Pen Applicator
8K
▼ 20.0%vs. prior month
$53.8K
latest month
12-month trend
B0FR5BDJ6H
Nail Care Pen – Cosmetic Care for Nails & Cuticles | Clean, Well-Groomed Appearance | Nail Oil Pen for Daily Use (2 Pack)
7K
vs. prior month
$209.9K
latest month
12-month trend
B0FWFLWTCP
Sally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | Exfoliates, Polishes and Smooths Cuticles | Textured Tip for Instant Results | Easy, Mess-Free Nail Care on the Go
6K
▼ 33.3%vs. prior month
$44.3K
latest month
12-month trend
B0037MIMLW
CND SolarOil Cuticle Oil, Natural Blend Of Jojoba, Vitamin E, Rice Bran and Sweet Almond Oils, Moisturizes and Conditions Skin (Packaging May Vary)
6K
▼ 33.3%vs. prior month
$60.1K
latest month
12-month trend
B0FWFMF4J1
Sally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth, Healthy-Looking Nails | Easy, Mess-Free Nail Care on the Go
5K
▼ 37.5%vs. prior month
$37K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cuticle Oil Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sally Hansen is the best-performing cuticle oil pen brand in July 2026, moving 11,000 units across 2 ASINs for 19.6% of Top 10 volume. Cuccio follows with 10,000 units (17.9%), ahead of SAVILAND on 8,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 51.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $8.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sally Hansen
2 ASINs in Top 10
19.6%
Units
11K
Revenue
$81.3K
Avg. price
$7.48
B0FWFLWTCP
$7.48·★4.2·5K revsSally Hansen Push & Buff 2-in-1 Cuticle Care Treatment Pen | Exfoliates, Polishes and Smooths Cuticles | Textured Tip for Instant Results | Easy, Mess-Free Nail Care on the Go
Units sold6KB0FWFMF4J1
$7.48·★4.6·20.5K revsSally Hansen Vitamin E Nail & Cuticle Treatment Pen | Hydrates and Conditions Dry Nails | Nourishing Formula with Apricot Oil | Smooth, Healthy-Looking Nails | Easy, Mess-Free Nail Care on the Go
Units sold5K
Cuccio
1 ASIN in Top 10
17.9%
Units
10K
Revenue
$96.1K
Avg. price
$8.66
B00F644LTQ
$8.66·★4.7·125.4K revsCuccio Naturale Milk & Honey Revitalizing Cuticle Oil, Lightweight Fast-Absorbing Hydrating Nail & Cuticle Conditioner, Cold-Pressed Oils + Vitamin E, 2.30 Fl Oz
Units sold10K
SAVILAND
1 ASIN in Top 10
14.3%
Units
8K
Revenue
$53.8K
Avg. price
$6.99
B0CS2Z7M9Z
$6.99·★4.5·3.7K revsSAVILAND Natural Cuticle Oil Pen 6Pcs Vitamin E for Damaged Thin Nails | Revitalizing Cuticle Softener, Overnight Repair, Nail Strengthener, Plant-Based Jojoba & Olive Oil, Mess-Free Pen Applicator
Units sold8K
Trending Cuticle Oil Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FP2MXZ2J leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B084FHV47R close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FP2MXZ2J
Modelones Cuticle Remover Pen, 3-in-1 Lavender Cuticle Oil Pusher Pen | Nail Strengthener and Growth for Hangnails Dry Cracked Damaged Nails Repair, At Home Manicure Pedicure Care Tool 0.12Fl oz
Price
$8.49
Rating
4.6
Reviews
2.3K
Latest month sales
B084FHV47R
Cuticle Oil Pen with Vitamin E – Nail & Cuticle Moisturizing Oil – Mess-Free Brush Pen for Dry Cuticles & Nails – Manicure & Pedicure Nail Care
Price
$4.97
Rating
4.5
Reviews
9.6K
Latest month sales
B09PZB29LQ
Cuccio Naturale Revitalizing Roll-On Cuticle Oil – Milk & Honey – 10ml – Nourishing and Hydrating Treatment for Healthier Nails & Cuticles – Easy-to-Use Rollerball Applicator – Paraben & Cruelty-Free
Unlock to view ASIN details and product titles
Price
$5.60
Rating
4.6
Reviews
409
Latest month sales
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