Curtain Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curtain sales on Amazon US totaled 288,400 units in July 2026 (▲ 7.8% vs. the prior month), generating an estimated $4,212,183 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.1% of unit volume and 55.4% of revenue, while a typical listing is priced at $18.31. The keyword itself pulled 107,333 Amazon queries over the same period (▲ 22.9% MoM).
Zooming out to the 12-month window ending July 2026, the curtain Top 50 moved 2,283,700 units and $35,128,753 in cumulative sales — an average of 190,308 units and $2,927,396 per month. Monthly throughput topped out at 288,400 units in July 2026 and dipped to 114,700 in May 2026, leaving the latest reading 50.7% higher than August 2025.
Curtain Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
288.4K
▲ 7.8% MoM
Monthly Revenue 2026/07
$4.2M
▲ 6.5% MoM
Top 10 Market Share 2026/07
64.1%
Curtain Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curtain listing on Amazon US in July 2026 is ASIN B08CRPWQHB (Brand: BigFoot), which sold 100,000 units at $9.98 apiece — equal to 34.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 185,000 units and $2,334,060 in July 2026 — 64.1% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curtain' on Amazon
July 2026
Is 64.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08CRPWQHB
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets, Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain, Rust-Proof Bathroom Essentials
100K
▲ 25.0%vs. prior month
$999K
latest month
12-month trend
B01CS31R94
NICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B08SBYPF14
MIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
10K
▲ 0.0%vs. prior month
$253.6K
latest month
12-month trend
B0881QG5WK
ChrisDowa Blackout Curtains for Bedroom and Living Room 63 Inches Long | 2 Panels Set, Thermal Insulated, Light Blocking, Room Darkening, Grommet, Window Drapes, Dark Grey, 42 x 63 Inch
10K
▲ 25.0%vs. prior month
$119.9K
latest month
12-month trend
B0DFCWNBQG
ENJOYBASICS Curtain Rods No Drilling for Renter, 28-47" Adjustable, Black | Easy Tool-Free Installation, Sag-Resistant, Adhesive for Smooth Surface, Flexible Fit for Apartment, Dorm, RVs, Door, Closet
8K
▲ 14.3%vs. prior month
$78.1K
latest month
12-month trend
B0F332CCLK
MIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black | Thermal Insulated, Halloween Living Room Darkening Grommet Drapes, Noise Reducing, Light Blocking Window Treatments
8K
▲ 33.3%vs. prior month
$79.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curtain Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BigFoot is the best-performing curtain brand in July 2026, moving 100,000 units across 1 ASIN for 54.1% of Top 10 volume. NICETOWN follows with 20,000 units (10.8%), ahead of MIULEE on 18,000 units (9.7%).
With 9 brands splitting the Top 10 and 74.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $17.46, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BigFoot
1 ASIN in Top 10
54.1%
Units
100K
Revenue
$999K
Avg. price
$9.98
B08CRPWQHB
$9.98·★4.5·58.7K revsBigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets, Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain, Rust-Proof Bathroom Essentials
Units sold100K
NICETOWN
1 ASIN in Top 10
10.8%
Units
20K
Revenue
$199.8K
Avg. price
$9.98
B01CS31R94
$9.98·★4.6·132.6K revsNICETOWN Black Blackout Curtains for Bedroom 42" Wide x 63" Long 2 Panels | Solid Grommet Thermal Insulated Drapes, Noise Reducing, Light Blocking, Room Darkening Decor for Kitchen Window Treatments
Units sold20K
MIULEE
2 ASINs in Top 10
9.7%
Units
18K
Revenue
$333.2K
Avg. price
$17.46
B08SBYPF14
$24.95·★4.6·9.7K revsMIULEE 100% Blackout Linen Curtains for Bedroom 52x84 Inches Natural Beige | Room Darkening, Light Blocking, Thermal Insulated, Grommet Top, Linen Textured, Window Curtains for Living Room, 2 Panels
Units sold10KB0F332CCLK
$9.98·★4.5·6.4K revsMIULEE Blackout Curtains for Bedroom 2 Panels 40 x 63 Inch Long Black | Thermal Insulated, Halloween Living Room Darkening Grommet Drapes, Noise Reducing, Light Blocking Window Treatments
Units sold8K
Trending Curtain Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09X2WBBCX booked 7K units at $21.99, with ▲ 40.0% MoM change. On the growth side, B0DQL2MJ41 leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B07C9HL1G1 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09X2WBBCX
SimpleHome Cream 100% Blackout Curtains Room Darkening Living Room 84 Inch | Curtains for Bedroom,Thermal Insulated Grommet Window Drapes,Curtains for Living Room with Black Back,52 x 84 Inch,2 Panels
Price
$21.99
Rating
4.6
Reviews
2.8K
Latest month sales
B0DQL2MJ41
SORTTO No Hook Waffle Shower Curtain with Snap in Liner Set, 71x74, Grey | Hotel Style, 3 in 1, with Magnets, Water Repellent Fabric, for Bathroom, Mesh Top Window, Washable, Installs in Seconds
Price
$17.99
Rating
4.6
Reviews
1.3K
Latest month sales
B07C9HL1G1
H.VERSAILTEX Linen 100% Blackout Curtains for Bedroom Light Blocking Curtains, Textured Curtains for Living Room 84 inch Grommet, White Liner Energy Efficient GRS Certified (2 Panels, Natural)
Unlock to view ASIN details and product titles
Price
$29.95
Rating
4.6
Reviews
25.6K
Latest month sales
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