Roman Shades Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Roman Shades sales on Amazon US totaled 11,300 units in July 2026 (▲ 0.9% vs. the prior month), generating an estimated $332,272 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.5% of unit volume and 63.7% of revenue, while a typical listing is priced at $54.03. The keyword itself pulled 107,720 Amazon queries over the same period (▲ 9.8% MoM).
Zooming out to the 12-month window ending July 2026, the roman shades Top 50 moved 79,700 units and $2,173,126 in cumulative sales — an average of 6,642 units and $181,094 per month. Monthly throughput topped out at 11,300 units in July 2026 and dipped to 4,350 in May 2026, leaving the latest reading 96.5% higher than August 2025.
Roman Shades Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.3K
▲ 0.9% MoM
Monthly Revenue 2026/07
$332.3K
▲ 8.4% MoM
Top 10 Market Share 2026/07
80.5%
Roman Shades Market Share & Sales Concentration on Amazon US — July 2026
The most-sold roman shades listing on Amazon US in July 2026 is ASIN B09ST7NGT7 (Brand: LazBlinds), which sold 4,000 units at $13.19 apiece — equal to 35.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 9,100 units and $211,816 in July 2026 — 80.5% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Roman Shades' on Amazon
July 2026
Is 80.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09ST7NGT7
LazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
4K
▼ 20.0%vs. prior month
$52.8K
latest month
12-month trend
B0CSVCPGTS
HOMEIDEAS 100% Blackout Linen Door Curtains for French Door 26x68 Inch | Natural, 100% Light Blocking, Thermal Insulated, No Drilling, UV Protection, Door Window Curtains, Including 1 Tieback
2K
▲ 0.0%vs. prior month
$32.5K
latest month
12-month trend
B0D8KXZ9XW
Pinch Pleated Linen Curtains 96 Inches Long for Living Room Bedroom, Light Filtering Boho Window Drape 96 inch 2 Panels Burgs with Hooks&Rings 8ft Cream Birch Sliding Glass Door Sheer Curtain Decor
2K
▲ 100.0%vs. prior month
$70.1K
latest month
12-month trend
B0D2Q8VPJY
LazBlinds Cordless Bamboo Roman Shades, 34.5x48, Highfield Teak | Privacy Blinds for Interior Windows, Room Darkening Roll Up Bamboo Blinds for Home & Patio
300
▲ 200.0%vs. prior month
$16.1K
latest month
12-month trend
B0D2Q827BH
LazBlinds Cordless Bamboo Roman Shades, 34x64, Highfield Teak | Privacy Blinds for Interior Windows, Room Darkening Roll Up Bamboo Blinds for Home & Patio
200
▲ 0.0%vs. prior month
$10.8K
latest month
12-month trend
B0D3D5518T
Cordless Bamboo Roman Shades w/Valance, 34" W × 64" H, Highfield Teak | High Level of Privacy Protection, for Interior Windows
200
▼ 50.0%vs. prior month
$10.2K
latest month
12-month trend
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Best Roman Shades Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LazBlinds is the best-performing roman shades brand in July 2026, moving 4,500 units across 3 ASINs for 49.5% of Top 10 volume. HOMEIDEAS follows with 2,000 units (22.0%), ahead of PleatedDrapes on 2,000 units (22.0%).
With 7 brands splitting the Top 10 and 93.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.43 to $42.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LazBlinds
3 ASINs in Top 10
49.5%
Units
4.5K
Revenue
$79.7K
Avg. price
$42.76
B09ST7NGT7
$13.19·★3.9·5.1K revsLazBlinds 100% Blackout Roller Shades, 36"x72", Black | No tools No Drill Cordless Blinds for Windows, Thermal Insulated UV Protection Privacy Window Shades
Units sold4KB0D2Q8VPJY
$56.99·★4.5·749 revsLazBlinds Cordless Bamboo Roman Shades, 34.5x48, Highfield Teak | Privacy Blinds for Interior Windows, Room Darkening Roll Up Bamboo Blinds for Home & Patio
Units sold300B0D2Q827BH
$58.09·★4.5·749 revsLazBlinds Cordless Bamboo Roman Shades, 34x64, Highfield Teak | Privacy Blinds for Interior Windows, Room Darkening Roll Up Bamboo Blinds for Home & Patio
Units sold200
HOMEIDEAS
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$32.5K
Avg. price
$14.43
B0CSVCPGTS
$14.43·★4.6·3.1K revsHOMEIDEAS 100% Blackout Linen Door Curtains for French Door 26x68 Inch | Natural, 100% Light Blocking, Thermal Insulated, No Drilling, UV Protection, Door Window Curtains, Including 1 Tieback
Units sold2K
PleatedDrapes
1 ASIN in Top 10
22.0%
Units
2K
Revenue
$70.1K
Avg. price
$39.99
B0D8KXZ9XW
$39.99·★4.5·1.6K revsPinch Pleated Linen Curtains 96 Inches Long for Living Room Bedroom, Light Filtering Boho Window Drape 96 inch 2 Panels Burgs with Hooks&Rings 8ft Cream Birch Sliding Glass Door Sheer Curtain Decor
Units sold2K
Trending Roman Shades Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07DPNDN6J booked 100 units at $62.99, with ▲ 0.0% MoM change. On the growth side, B0D2Q8VPJY leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0D8KXZ9XW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07DPNDN6J
Chicology Cordless Roman Window Shade, Belgian Flax, 34"W x 64"H | Cordless Child-Safe, Room Darkening UV, Inside/Outside Mount, True-to-Size No Cut, Rich Textured Fabric, Spot-Clean Care Only
Price
$62.99
Rating
4.2
Reviews
3.3K
Latest month sales
B0D2Q8VPJY
LazBlinds Cordless Bamboo Roman Shades, 34.5x48, Highfield Teak | Privacy Blinds for Interior Windows, Room Darkening Roll Up Bamboo Blinds for Home & Patio
Price
$56.99
Rating
4.5
Reviews
749
Latest month sales
B0D8KXZ9XW
Pinch Pleated Linen Curtains 96 Inches Long for Living Room Bedroom, Light Filtering Boho Window Drape 96 inch 2 Panels Burgs with Hooks&Rings 8ft Cream Birch Sliding Glass Door Sheer Curtain Decor
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.5
Reviews
1.6K
Latest month sales
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