Curel Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curel Lotion sales on Amazon US totaled 231,700 units in July 2026 (▼ 30.1% vs. the prior month), generating an estimated $3,590,485 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 65.0% of revenue, while a typical listing is priced at $16.94. The keyword itself pulled 24,581 Amazon queries over the same period (▲ 1.4% MoM).
Zooming out to the 12-month window ending July 2026, the curel lotion Top 50 moved 2,979,900 units and $46,085,373 in cumulative sales — an average of 248,325 units and $3,840,448 per month. Monthly throughput topped out at 331,100 units in June 2026 and dipped to 156,700 in May 2026, leaving the latest reading 7.8% higher than August 2025.
Curel Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
231.7K
▼ 30.1% MoM
Monthly Revenue 2026/07
$3.6M
▼ 35.7% MoM
Top 10 Market Share 2026/07
67.3%
Curel Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curel lotion listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $18.96 apiece — equal to 30.2% of every unit tracked in this report and 3.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 156,000 units and $2,334,060 in July 2026 — 67.3% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curel Lotion' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
B077RTL1HJ
Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 6.76 fl.oz.
10K
▼ 80.0%vs. prior month
$247.5K
latest month
12-month trend
B08YQX3SKH
Gold Bond Age Renew Crepe Corrector Body Lotion, Replenishing & Smoothing Formula, Gold Bond Crepe Corrector Body Lotion, 8 oz
10K
▲ 0.0%vs. prior month
$114.6K
latest month
12-month trend
B000NKL3D0
Curel Ultra Healing Body Lotion, Moisturizer, Fragrance-Free, 20 fl oz | Repairs Moisture Barrier, Ceremides, Dry & Sensitive Skin, Eczema-Prone, Dermatologist Recommended, Non-Greasy
10K
▲ 0.0%vs. prior month
$104.4K
latest month
12-month trend
B003JT8PKQ
Lubriderm Daily Moisture Body Lotion + Pro-Ceramide, 24 fl. oz | Lightly Scented Body, Hand & Face Lotion for Dry Skin, Non-Greasy with Shea Butter, 24-Hour Moisturizer, Paraben- & Dye-Free
9K
▼ 10.0%vs. prior month
$85K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Curel Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing curel lotion brand in July 2026, moving 70,000 units across 1 ASIN for 44.9% of Top 10 volume. Jergens follows with 20,000 units (12.8%), ahead of Gold Bond on 16,000 units (10.3%).
With 9 brands splitting the Top 10 and 67.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.40 to $18.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
1 ASIN in Top 10
44.9%
Units
70K
Revenue
$1.3M
Avg. price
$18.96
B00TTD9BRC
$18.96·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70K
Jergens
1 ASIN in Top 10
12.8%
Units
20K
Revenue
$215.8K
Avg. price
$10.40
B0034F9K36
$10.40·★4.8·46K revsJergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
Units sold20K
Gold Bond
2 ASINs in Top 10
10.3%
Units
16K
Revenue
$191.8K
Avg. price
$12.48
B08YQX3SKH
$11.97·★4.4·49.4K revsGold Bond Age Renew Crepe Corrector Body Lotion, Replenishing & Smoothing Formula, Gold Bond Crepe Corrector Body Lotion, 8 oz
Units sold10KB0CWVS53P2
$12.98·★4.7·31.2K revsGold Bond Cocoa Butter Glow Daily Hydrating Lotion for Dry Skin, 24 oz | Daily Hydrating Lotion, Cocoa Shea Butter & Coconut Oil, Exfoliating and Moisturizing Lotion, 24hr hydration, Body Lotion
Units sold6K
Trending Curel Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B073CXZ8KR booked 6K units at $6.79, with ▲ 0.0% MoM change. On the growth side, B000P9DRXS leads positive momentum with ▲ 133.3% MoM growth on 700 units, with B0DCP9CRB6 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B073CXZ8KR
NIVEA Oil Infused Cherry Blossom and Jojoba Oil Body Lotion for Women, Fast-Absorbing and Non-Greasy Cherry Blossom Scented Lotion Moisturizes for 48 Hours, 16.9 Fl Oz Pump Bottle
Price
$6.79
Rating
4.7
Reviews
18.5K
Latest month sales
B000P9DRXS
Curel Fragrance Free Comforting Body Lotion, Body and Hand Moisturizer for Dry, Sensitive Skin, 13 Ounce, with Advanced Ceramide Complex, Repairs Moisture Barrier
Price
$9.49
Rating
4.7
Reviews
5.6K
Latest month sales
B0DCP9CRB6
OKeeffes Hardworking Body Lotion, 12 oz Pump, Fragrance-Free Formula | Deep Hydration for Extremely Dry and Cracked Skin, Non-Greasy, Hypoallergenic, Fast-Absorbing
Unlock to view ASIN details and product titles
Price
$13.62
Rating
4.7
Reviews
3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this curel lotion report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card