Crunchy Soap Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Crunchy Soap Squishy sales on Amazon US totaled 32,700 units in July 2026 (▼ 35.8% vs. the prior month), generating an estimated $353,935 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.3% of unit volume and 94.2% of revenue, while a typical listing is priced at $14.34. The keyword itself pulled 37,684 Amazon queries over the same period (▲ 42.5% MoM).
Zooming out to the 12-month window ending July 2026, the crunchy soap squishy Top 50 moved 121,150 units and $1,207,248 in cumulative sales — an average of 11,014 units and $109,750 per month. Monthly throughput topped out at 50,600 units in June 2026 and dipped to 0 in August 2025, leaving the latest reading 0.0% higher than August 2025.
Crunchy Soap Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.7K
▼ 35.8% MoM
Monthly Revenue 2026/07
$353.9K
▼ 22.0% MoM
Top 10 Market Share 2026/07
96.3%
Crunchy Soap Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold crunchy soap squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 30.6% of every unit tracked in this report.
The Top 10 ASINs account for 31,500 units and $333,315 in July 2026 — 96.3% of unit volume and 94.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Crunchy Soap Squishy' on Amazon
July 2026
Is 96.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0GVJDX674
Coconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
10K
▲ 0.0%vs. prior month
$99.5K
latest month
12-month trend
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
6K
▲ 20.0%vs. prior month
$94.6K
latest month
12-month trend
B0GX6C6L9D
2 Pcs Coconut Oil Squishy, Shapeable No Rebound Stress Relief Ball, Fun Sensory Fidget Toy, Study Work Relaxation Desk Decor, Fun Anxiety Gift for Adults & Kids(Blue+Pink)
1K
▲ 0.0%vs. prior month
$21.8K
latest month
12-month trend
B0F8VRDKPJ
Bear Squishy, Stress Bear Taba Squishy, Taba Squishy Toys for Kids, Stress Balls Valentines Day Gifts Birthday Gifts Party Favors-Purple
1K
▼ 50.0%vs. prior month
$9.9K
latest month
12-month trend
B0GVRVG751
2 Pcs Crunchy Noisy Stress Balls, Ice Skin Crunchy Squishy Balls, Soft Moldable Squeeze Balls for Home Office or Travel for Adults
1K
▲ 0.0%vs. prior month
$19K
latest month
12-month trend
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Best Crunchy Soap Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Midou is the best-performing crunchy soap squishy brand in July 2026, moving 10,000 units across 1 ASIN for 31.7% of Top 10 volume. Glyrnur follows with 10,000 units (31.7%), ahead of SQVORMB on 6,000 units (19.0%).
With 9 brands splitting the Top 10 and 82.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.88 to $15.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Midou
1 ASIN in Top 10
31.7%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.2K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
Glyrnur
1 ASIN in Top 10
31.7%
Units
10K
Revenue
$99.5K
Avg. price
$9.99
B0GVJDX674
$9.99·★2.8·426 revsCoconut Oil Squishy, Coconut Oil Slow Rising Squeeze Stress Ball Clear Jelly Bubblegum Texture Coconut Oil Squishy Toy (Blue)
Units sold10K
SQVORMB
1 ASIN in Top 10
19.0%
Units
6K
Revenue
$94.6K
Avg. price
$15.28
B0GYKZPHJT
$15.28·★4.3·212 revs2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
Units sold6K
Trending Crunchy Soap Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0H4L55WRY booked 500 units at $11.99. On the growth side, B0GR54VD23 leads positive momentum with ▲ 25.0% MoM growth on 500 units, with B0GYKZPHJT close behind at ▲ 20.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0H4L55WRY
Crunchy Squishy Stress Ball, Caramel Pudding Stress Ball Squishy, Clay Filled Bead Squishy Sensory Squeeze Toy for Adults Party Favor Squeeze Toy Desk Stress Relief
Price
$11.99
Rating
3.1
Reviews
45
Latest month sales
B0GR54VD23
5 Pcs Butter Squeeze Toys, Slow Rising Soft Squeeze Fidget Toys | Stress Relief Hand Relax, Party Favor
Price
$11.56
Rating
4.5
Reviews
45
Latest month sales
B0GYKZPHJT
2 Packs Slow Rising Butter Squishy, Squishies Butter Squeeze Toys Pack Sensory Stress Relief Soft & Stretchy Fidget Toy for Party Favors Squishy Butter
Unlock to view ASIN details and product titles
Price
$15.28
Rating
4.3
Reviews
212
Latest month sales
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