Cruise Fan Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cruise Fan sales on Amazon US totaled 269,700 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $5,355,727 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 80.5% of unit volume and 68.6% of revenue, while a typical listing is priced at $28.82. The keyword itself pulled 20,686 Amazon queries over the same period (▼ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the cruise fan Top 50 moved 1,338,050 units and $27,216,912 in cumulative sales — an average of 111,504 units and $2,268,076 per month. Monthly throughput topped out at 300,600 units in June 2026 and dipped to 35,700 in January 2026, leaving the latest reading 67.2% higher than August 2025.
Cruise Fan Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269.7K
▼ 10.3% MoM
Monthly Revenue 2026/07
$5.4M
▼ 13.5% MoM
Top 10 Market Share 2026/07
80.5%
Cruise Fan Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cruise fan listing on Amazon US in July 2026 is ASIN B001R1RXUG (Brand: Honeywell), which sold 90,000 units at $18.79 apiece — equal to 33.4% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 217,000 units and $3,672,750 in July 2026 — 80.5% of unit volume and 68.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cruise Fan' on Amazon
July 2026
Is 80.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001R1RXUG
Honeywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
90K
▲ 12.5%vs. prior month
$1.5M
latest month
12-month trend
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B0D3LXXH1K
TriPole USB Desk Fan Small Portable, 360° Rotation Quiet Mini Personal Fan | Black, 3 Speeds Plug In USB Fan, Desk Fans Small Quiet, 4.9ft Cable, Strong Breeze for Desktop Bedroom Office Table Travel
10K
▲ 0.0%vs. prior month
$70.1K
latest month
12-month trend
B0DP4F63BV
Warmco D3 10000mAh Portable Travel Fan 7-inch, Up to 24H Runtime | Ultra-Slim, Quiet Operation, Battery Powered Fan with Digital Display for Sleeping, Camping, Office, Cruise Essentials
10K
▲ 0.0%vs. prior month
$301.2K
latest month
12-month trend
B0GCWCV21P
Diveblues Portable Handheld Fan D6036 Cream | 7.4m/s High Speed Turbo, 180° Foldable 4-in-1, Personal Neck Fan with Carabiner Clip, 100 Speed Stepless Control
10K
▲ 0.0%vs. prior month
$180.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cruise Fan Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Honeywell is the best-performing cruise fan brand in July 2026, moving 90,000 units across 1 ASIN for 41.5% of Top 10 volume. JISULIFE follows with 50,000 units (23.0%), ahead of Bearwind on 20,000 units (9.2%).
With 9 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.33 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Honeywell
1 ASIN in Top 10
41.5%
Units
90K
Revenue
$1.5M
Avg. price
$18.79
B001R1RXUG
$18.79·★4.6·130.9K revsHoneywell TurboForce Air Circulator, Small Tabletop Fan, Quiet Personal Fan for Home or Office, 3 Speeds, 90 Degree Pivoting Head, Black, HT900
Units sold90K
JISULIFE
1 ASIN in Top 10
23.0%
Units
50K
Revenue
$634.5K
Avg. price
$12.33
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50K
Bearwind
1 ASIN in Top 10
9.2%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.8K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
Trending Cruise Fan Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G7YJ191J booked 8K units at $34.99, with ▲ 100.0% MoM change. On the growth side, B0G6L6BZ6Y leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0B18N7NRS close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G7YJ191J
Portable Foldable Rechargeable Oscillating Fan - 8.6" 8000mah Remote Fan | Battery Operated USB C Small Fan Quiet Table Desk Fan Folding Standing Pedestal Fan for Bedroom Rome Office Camping Travel
Price
$34.99
Rating
4.2
Reviews
5.9K
Latest month sales
B0G6L6BZ6Y
8000mAh Portable Travel Fan,7in 28hrs Ultra-Thin Desk Fan | USB Rechargeable Fan,1.65in Ultra-Thin,<42dB,with Timer,Light&Digital Display,Battery Powered Fan for Sleeping Hotel Cruise
Price
$29.99
Rating
4.5
Reviews
233
Latest month sales
B0B18N7NRS
VizGiz Small USB Ceiling Fan DC 5V Air Circulator Fan 6 Detachable Blades Portable Hanging Ceiling Fans for RV 5th Wheel Camper Trailer Boat Camping Tent Tarp Canopy Sun Shelter Screen House Gazebo
Unlock to view ASIN details and product titles
Price
$19.97
Rating
4.3
Reviews
501
Latest month sales
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