Shark Fan Portable Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shark Fan Portable sales on Amazon US totaled 411,000 units in July 2026 (▼ 2.3% vs. the prior month), generating an estimated $10,740,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.2% of unit volume and 33.5% of revenue, while a typical listing is priced at $38.92. The keyword itself pulled 17,248 Amazon queries over the same period (▼ 23.9% MoM).
Zooming out to the 12-month window ending July 2026, the shark fan portable Top 50 moved 1,836,600 units and $48,876,882 in cumulative sales — an average of 153,050 units and $4,073,074 per month. Monthly throughput topped out at 420,800 units in June 2026 and dipped to 49,700 in November 2025, leaving the latest reading 90.1% higher than August 2025.
Shark Fan Portable Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
411K
▼ 2.3% MoM
Monthly Revenue 2026/07
$10.7M
▼ 7.1% MoM
Top 10 Market Share 2026/07
46.2%
Shark Fan Portable Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shark fan portable listing on Amazon US in July 2026 is ASIN B07QK9C9KT (Brand: JISULIFE), which sold 50,000 units at $12.33 apiece — equal to 12.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $3,596,900 in July 2026 — 46.2% of unit volume and 33.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shark Fan Portable' on Amazon
July 2026
Is 46.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QK9C9KT
JISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
50K
▼ 16.7%vs. prior month
$634.5K
latest month
12-month trend
B0GDDNRQ4M
SWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
30K
▲ 50.0%vs. prior month
$374.7K
latest month
12-month trend
B0F43SPZCY
Portable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
20K
▼ 50.0%vs. prior month
$365K
latest month
12-month trend
B082MY2MX3
Amazon Basics Air Circulator Desk Fan for Bedroom, Home and Office, 90-Degree Tilt Head, 3 Speed Settings, Cooling, 35 Watts, Black, 11.1"W x 6.3"D x 10.9"H
20K
▲ 100.0%vs. prior month
$361.8K
latest month
12-month trend
B0BSH75KZ3
DREO Fan for Bedroom, 12 Inches, 70ft Powerful Airflow, 25db Quiet Table Air Circulator Fans for Whole Room, 120° Adjustable Tilt, 3 Speeds, Desktop Fan for Home, Office, Kitchen
20K
▲ 100.0%vs. prior month
$817.6K
latest month
12-month trend
B0GHXQJY1L
Portable Handheld Turbo Fan - 5 Speed Mini Personal Fan with Strong Airflow, Foldable 3 in 1 Rechargeable Battery Operated Trave Essentials Hand Fans for Indoor/Outdoor Use, Black
10K
▲ 0.0%vs. prior month
$141.5K
latest month
12-month trend
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Best Shark Fan Portable Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JISULIFE is the best-performing shark fan portable brand in July 2026, moving 60,000 units across 2 ASINs for 31.6% of Top 10 volume. SWEETFULL follows with 30,000 units (15.8%), ahead of Bearwind on 20,000 units (10.5%).
Volume is spread across 8 brands, with the top three holding 57.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $18.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JISULIFE
2 ASINs in Top 10
31.6%
Units
60K
Revenue
$878.8K
Avg. price
$18.51
B07QK9C9KT
$12.33·★4.6·78.5K revsJISULIFE 3 IN 1 Portable Fan with Power Bank & Flashlight Featured | 19H Max Cooling, USB Rechargeable, Pocket-Sized Handheld Fan for Travel, Cruise, Concerts, Makeup, Summer Gifts for Women
Units sold50KB0CRDT715R
$24.69·★4.5·5.2K revsJISULIFE Portable Handheld Fan Life7: 3-in-1 Hand, Desk & Neck Fan-Black | 19.5H Max Cooling, 5-Speed, LED Display, 5000mAh Rechargeable,USB Foldable Fan for Travel/Concerts/Cruise/Sports Events/Gifts
Units sold10K
SWEETFULL
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$374.7K
Avg. price
$13.99
B0GDDNRQ4M
$13.99·★4.6·1.2K revsSWEETFULL Portable Handheld Fan, Mini Rechargeable Personal Hand Fan | Strong Airflow, Pocket-Sized, Up to 12H, 5 Speeds, Quiet Cooling Travel Essentials, Cute Gifts for Women, Girls, Lash, Makeup
Units sold30K
Bearwind
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$365K
Avg. price
$18.99
B0F43SPZCY
$18.99·★4.6·3.8K revsPortable Handheld Turbo Fan - 5 Gear High Speed 4000mAh Rechargeable Mini Personal Hand Fan Blow Cold Air, Battery Operated Travel Essentials, Beach Vacation, Gifts for Women, Men (Black)
Units sold20K
Trending Shark Fan Portable Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D99S72NP booked 10K units at $18.99, with ▲ 25.0% MoM change. On the growth side, B0GN5B7PXR leads positive momentum with ▲ 1900.0% MoM growth on 2K units, with B0GJ5KDZ3K close behind at ▲ 400.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D99S72NP
PlayHot Portable Handheld Turbo Fan, Travel Essentials, Gifts for Women/Men | 5-Speed, Up to 12H, 10m/s Airflow, USB-C Rechargeable, LED Display, 3-in-1 Foldable Personal Fan for Cruise, Beach, Vacation
Price
$18.99
Rating
4.4
Reviews
3.8K
Latest month sales
B0GN5B7PXR
Dyson HushJet Mini Bladeless Personal Fan (Stone/Blush) | Powerful | Up to 55mph Airflow, 5 Speeds + Boost | 3-in-1 Handheld, Wearable & Desk Fan
Price
$99.95
Rating
3.4
Reviews
176
Latest month sales
![Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat](https://m.media-amazon.com/images/I/61VPy3JM-WL._AC_UY512_.jpg)
B0GJ5KDZ3K
Portable Handheld Fan with Semiconductor Ice Cooling, [Instant Ice Relief], 4000mAh Rechargeable Mini Personal Fan, 5 Speeds, Quiet USB Travel Fan for Outdoor, Commuting, Summer Heat
Unlock to view ASIN details and product titles
Price
$19.52
Rating
4.2
Reviews
509
Latest month sales
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