Craft Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Craft sales on Amazon US totaled 479,000 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $5,947,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 35.8% of revenue, while a typical listing is priced at $14.04. The keyword itself pulled 19,683 Amazon queries over the same period (▼ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the craft Top 50 moved 5,773,650 units and $82,361,196 in cumulative sales — an average of 481,138 units and $6,863,433 per month. Monthly throughput topped out at 1,011,000 units in December 2025 and dipped to 236,700 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Craft Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
479K
▼ 10.5% MoM
Monthly Revenue 2026/07
$5.9M
▼ 11.1% MoM
Top 10 Market Share 2026/07
48.0%
Craft Market Share & Sales Concentration on Amazon US — July 2026
The most-sold craft listing on Amazon US in July 2026 is ASIN B0D5TQJXRN (Brand: TINKRSTUFF), which sold 40,000 units at $6.99 apiece — equal to 8.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $2,126,500 in July 2026 — 48.0% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Craft' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D5TQJXRN
34000Pcs Resin Jelly Rhinestones for Bedazzling, Multicolor 3mm Flatback Gems for Diamond Art, Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
40K
▼ 33.3%vs. prior month
$333.6K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B0CHTZD63Q
Secopad Scrapbook Tape, Glue Tape for Crafts, 4 Pack, Light-Colored Shell | 0.3IN x 26FT, Sticky & Safe, Double Sided Tape for Crafts, Scrapbooking Junk Journaling Supplies, For School Office Teachers
30K
▲ 0.0%vs. prior month
$228K
latest month
12-month trend
B0G7NKPKCZ
ARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
30K
▼ 25.0%vs. prior month
$303.6K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B00MJ8JSFE
Crayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
20K
▲ 0.0%vs. prior month
$238.2K
latest month
12-month trend
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Best Craft Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARTISTRO is the best-performing craft brand in July 2026, moving 60,000 units across 2 ASINs for 26.1% of Top 10 volume. TINKRSTUFF follows with 40,000 units (17.4%), ahead of Crayola on 40,000 units (17.4%).
With 8 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $11.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARTISTRO
2 ASINs in Top 10
26.1%
Units
60K
Revenue
$603K
Avg. price
$9.97
B0G7NKPKCZ
$9.95·★4.4·5.5K revsARTISTRO 36 Dual-Tip Acrylic Paint Marker Pens for Drawing | For Fabric, Rock, Glass, Wood, Arts & Crafts Gift for Adults, Teens & Kids, Pumpkin Decorating Kit & Halloween Crafts
Units sold30KB0G7P9MMCP
$9.99·★4.4·14.6K revsARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Units sold30K
TINKRSTUFF
1 ASIN in Top 10
17.4%
Units
40K
Revenue
$333.6K
Avg. price
$6.99
B0D5TQJXRN
$6.99·★4.7·4.3K revs34000Pcs Resin Jelly Rhinestones for Bedazzling, Multicolor 3mm Flatback Gems for Diamond Art, Bedazzler Kit with 3Pcs 10ml B7000 Jewelry Glue for Bedazzle Thing Crafting Book Nail Art
Units sold40K
Crayola
2 ASINs in Top 10
17.4%
Units
40K
Revenue
$475K
Avg. price
$11.50
B00MJ8JSFE
$11.76·★4.8·9.6K revsCrayola Construction Paper Bulk Pack (480 Sheets) – 10 Assorted Colors, 9x12, Teacher School Supplies & Classroom Must Haves, Card Making Craft Supplies, Art Paper
Units sold20KB089T7PX27
$11.24·★4.6·24.9K revsCrayola Air Dry Clay (5lbs), Teacher Supplies, Natural White Modeling Clay for Kids, Sculpting Material, Bulk Craft Supplies for Art Classrooms
Units sold20K
Trending Craft Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FMKQKK1D leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B000J09CO6 close behind at ▲ 50.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMKQKK1D
ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids
Price
$25.99
Rating
4.5
Reviews
4.8K
Latest month sales
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Price
$5.99
Rating
4.8
Reviews
78.7K
Latest month sales
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
14.6K
Latest month sales
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