Rainbow Loom Kit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rainbow Loom Kit sales on Amazon US totaled 68,700 units in July 2026 (▲ 2.1% vs. the prior month), generating an estimated $1,160,655 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.2% of unit volume and 54.2% of revenue, while a typical listing is priced at $17.37. The keyword itself pulled 23,477 Amazon queries over the same period (▼ 16.4% MoM).
Zooming out to the 12-month window ending July 2026, the rainbow loom kit Top 50 moved 741,900 units and $13,043,897 in cumulative sales — an average of 61,825 units and $1,086,991 per month. Monthly throughput topped out at 166,900 units in December 2025 and dipped to 24,250 in May 2026, leaving the latest reading 36.9% higher than August 2025.
Rainbow Loom Kit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.7K
▲ 2.1% MoM
Monthly Revenue 2026/07
$1.2M
▲ 1.9% MoM
Top 10 Market Share 2026/07
58.2%
Rainbow Loom Kit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rainbow loom kit listing on Amazon US in July 2026 is ASIN B0B4BX6SY2 (Brand: leitait), which sold 7,000 units at $19.99 apiece — equal to 10.2% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 40,000 units and $629,300 in July 2026 — 58.2% of unit volume and 54.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rainbow Loom Kit' on Amazon
July 2026
Is 58.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0B4BX6SY2
leitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies,Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
7K
▼ 22.2%vs. prior month
$137.1K
latest month
12-month trend
B085WNTJT1
Rainbow Loom MEGA Combo Set, Features 7000+ Colorful Rubber Bands, 2 Step-by-Step Bracelet Instructions, Organizer Case, Great Gift for Kids 7+ DIY Craft, STEAM
6K
▼ 14.3%vs. prior month
$145.7K
latest month
12-month trend
B0CJ4YX2RZ
XKDOUS 24 Colors Rubber Band Bracelet Kit, Rubberband Bracelet Making Kit | 1400+ Rubber Bands with Case for Kids Ages 6+, DIY Jewelry Bracelet for Art & Craft, Ideal Gift Choice for Birthday & Holiday
5K
▲ 0.0%vs. prior month
$40.4K
latest month
12-month trend
B0B8Z55KMY
JIYAKO 2500+ Rubber Band Bracelet Kit, Loom Bracelet Making Kit for Kids | Rubber Bands Refill Loom Set, Loom Bands Kit,Friendship Bracelet Birthday Gift Kits
4K
▲ 0.0%vs. prior month
$47.3K
latest month
12-month trend
B0CWLTTZ2G
EZCRA Gem Sticker Kit for Kids - 990+ Stickers, 8 Unicorn Princess Themes | Diamond Art Stickers and Gem Craft Set. Mess-Free and DIY Arts and Crafts. Birthday and Holiday Gift for Girls Ages 3-8.
4K
▲ 33.3%vs. prior month
$60K
latest month
12-month trend
B08NYB13TV
12730+ Loom Rubber Bands Refill Kit in 26 Color with 500 Clips,6 Hooks, Premium Bracelet Making Kit for Weaving DIY Crafting Gift
4K
▲ 0.0%vs. prior month
$65.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Rainbow Loom Kit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rainbow Loom is the best-performing rainbow loom kit brand in July 2026, moving 10,000 units across 3 ASINs for 25.0% of Top 10 volume. leitait follows with 7,000 units (17.5%), ahead of XKDOUS on 5,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $19.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rainbow Loom
3 ASINs in Top 10
25.0%
Units
10K
Revenue
$209.6K
Avg. price
$18.66
B085WNTJT1
$23.99·★4.8·6.7K revsRainbow Loom MEGA Combo Set, Features 7000+ Colorful Rubber Bands, 2 Step-by-Step Bracelet Instructions, Organizer Case, Great Gift for Kids 7+ DIY Craft, STEAM
Units sold6KB00K18YIOU
$11.99·★4.7·19.1K revsRainbow Loom Original Rubber Band Bracelet Making Kit with Metal Hook | Complete 628-piece craft set includes 600 latex-free bands, C-clips, and loom board for Ages 7+, 2014 Toy of the Year
Units sold2KB0916KH81H
$19.99·★4.8·3.3K revsRainbow Loom Loomi-Pals Mega Set - 5600 Bands, 60 Charms & RL2.0 Board | Comprehensive Bracelet Making Kit with Carrying Case, Alpha Beads, Pony Beads, and Happy Looms for Kids Ages 7+
Units sold2K
leitait
1 ASIN in Top 10
17.5%
Units
7K
Revenue
$137.1K
Avg. price
$19.99
B0B4BX6SY2
$19.99·★4.6·4.2K revsleitait Girls Toys Bracelet Making Kit -3400pcs Charm Jewelry Making Kit Supplies,Unicorn/Mermaid Crafts Birthday Christmas Gifts for Girls Ages 5 6 7 8 9 10 11 12 Years Old
Units sold7K
XKDOUS
1 ASIN in Top 10
12.5%
Units
5K
Revenue
$40.4K
Avg. price
$7.99
B0CJ4YX2RZ
$7.99·★4.7·1.6K revsXKDOUS 24 Colors Rubber Band Bracelet Kit, Rubberband Bracelet Making Kit | 1400+ Rubber Bands with Case for Kids Ages 6+, DIY Jewelry Bracelet for Art & Craft, Ideal Gift Choice for Birthday & Holiday
Units sold5K
Trending Rainbow Loom Kit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CCXVJ7VT booked 3K units at $6.64, with ▲ 200.0% MoM change. On the growth side, B00TTB0M0Y leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CCXVJ7VT
YMSDZHL 6000+PCS 24 Color Polymer Clay Beads Friendship Bracelet Making Kit | DIY Flat Preppy Beads for Jewelry Making,Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12
Price
$6.64
Rating
4.7
Reviews
3.2K
Latest month sales
B0916KH81H
Rainbow Loom Loomi-Pals Mega Set - 5600 Bands, 60 Charms & RL2.0 Board | Comprehensive Bracelet Making Kit with Carrying Case, Alpha Beads, Pony Beads, and Happy Looms for Kids Ages 7+
Price
$19.99
Rating
4.8
Reviews
3.3K
Latest month sales
B00TTB0M0Y
300-Piece Rainbow Loom Colored C-Clips for Rubber Band Bracelets Original Colored C-Clips Refill Pack by Choon’s Design – Compatible with All Rainbow Loom Kits – Ages 8 and Up
Unlock to view ASIN details and product titles
Price
$5.59
Rating
4.8
Reviews
338
Latest month sales
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