Cracker Jacks Boxes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cracker Jacks Boxes sales on Amazon US totaled 149,700 units in July 2026 (▼ 26.1% vs. the prior month), generating an estimated $2,051,231 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.5% of unit volume and 64.0% of revenue, while a typical listing is priced at $19.61. The keyword itself pulled 6,507 Amazon queries over the same period (▼ 30.5% MoM).
Zooming out to the 12-month window ending July 2026, the cracker jacks boxes Top 50 moved 1,952,900 units and $26,016,013 in cumulative sales — an average of 162,742 units and $2,168,001 per month. Monthly throughput topped out at 202,700 units in June 2026 and dipped to 109,850 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Cracker Jacks Boxes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.7K
▼ 26.1% MoM
Monthly Revenue 2026/07
$2.1M
▼ 24.0% MoM
Top 10 Market Share 2026/07
77.5%
Cracker Jacks Boxes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cracker jacks boxes listing on Amazon US in July 2026 is ASIN B079LJBZ6V (Brand: Goldfish), which sold 30,000 units at $8.76 apiece — equal to 20.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 116,000 units and $1,312,430 in July 2026 — 77.5% of unit volume and 64.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cracker Jacks Boxes' on Amazon
July 2026
Is 77.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B08826B2XL
Frito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
20K
▼ 33.3%vs. prior month
$538.2K
latest month
12-month trend
B0DD1WC81C
Back to Nature Classic Round Crackers, Non GMO Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 6.5oz
10K
▼ 50.0%vs. prior month
$35.2K
latest month
12-month trend
B00KR7PKTC
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Variety Pack, 12.1oz Box (12 Packs)
10K
▲ 0.0%vs. prior month
$72.9K
latest month
12-month trend
B09J1NWLJY
Frito-Lay Smartfood Popcorn, White Cheddar, (10 Count)
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B09FDGNQ1Q
Utz Pub Mix, 42 Oz. Barrel, Savory Snack Mix with a Blend of Crunchy Flavors for a Tasty Party Snack, Resealable Container, Trans-Fat Free and Kosher Certified
8K
▲ 14.3%vs. prior month
$59K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cracker Jacks Boxes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing cracker jacks boxes brand in July 2026, moving 38,000 units across 2 ASINs for 32.8% of Top 10 volume. Frito Lay follows with 20,000 units (17.2%), ahead of Back to Nature on 17,000 units (14.7%).
With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.59 to $26.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
2 ASINs in Top 10
32.8%
Units
38K
Revenue
$381.7K
Avg. price
$10.81
B079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB08B4GJM4T
$12.86·★4.7·2K revsGoldfish Bold Mix Variety Pack Snack Crackers, 1 oz Snack Packs, 30 Ct Box
Units sold8K
Frito Lay
1 ASIN in Top 10
17.2%
Units
20K
Revenue
$538.2K
Avg. price
$26.91
B08826B2XL
$26.91·★4.6·12.9K revsFrito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
Units sold20K
Back to Nature
2 ASINs in Top 10
14.7%
Units
17K
Revenue
$59.1K
Avg. price
$3.59
B0DD1WC81C
$3.49·★4.4·751 revsBack to Nature Classic Round Crackers, Non GMO Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 6.5oz
Units sold10KB00L2NA8TC
$3.69·★4.4·308 revsBack to Nature Crispy Wheat Crackers, Non GMO Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 6.5oz
Units sold7K
Trending Cracker Jacks Boxes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08B4GJM4T booked 8K units at $12.86, with ▲ 33.3% MoM change. On the growth side, B0FWQ32WBP leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B07PMQ5KV1 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08B4GJM4T
Goldfish Bold Mix Variety Pack Snack Crackers, 1 oz Snack Packs, 30 Ct Box
Price
$12.86
Rating
4.7
Reviews
2K
Latest month sales
B0FWQ32WBP
Cheez-It Variety Pack Baked Snack Crackers, Lunch Snacks (20 Packs)
Price
$9.96
Rating
4.5
Reviews
108
Latest month sales
B07PMQ5KV1
BARNUM'S Original Animal Crackers, Bulk Kids Snacks, 12 - 2.13 oz Boxes | Good Source of Calcium
Unlock to view ASIN details and product titles
Price
$48.30
Rating
4.7
Reviews
6.9K
Latest month sales
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