Cr123a Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cr123a sales on Amazon US totaled 118,250 units in July 2026 (▲ 5.4% vs. the prior month), generating an estimated $1,787,268 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.4% of unit volume and 70.2% of revenue, while a typical listing is priced at $19.41. The keyword itself pulled 43,691 Amazon queries over the same period (▲ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the cr123a Top 50 moved 1,539,350 units and $23,315,109 in cumulative sales — an average of 128,279 units and $1,942,926 per month. Monthly throughput topped out at 163,200 units in November 2025 and dipped to 75,200 in May 2026, leaving the latest reading 9.9% lower than August 2025.
Cr123a Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
118.3K
▲ 5.4% MoM
Monthly Revenue 2026/07
$1.8M
▲ 7.9% MoM
Top 10 Market Share 2026/07
74.4%
Cr123a Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cr123a listing on Amazon US in July 2026 is ASIN B081FH7N9Z (Brand: Amazon Basics), which sold 20,000 units at $7.69 apiece — equal to 16.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $1,253,980 in July 2026 — 74.4% of unit volume and 70.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cr123a' on Amazon
July 2026
Is 74.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B081FH7N9Z
Amazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Reliable Power for Toys, Clocks, Flashlights, 4-Pack
20K
▲ 0.0%vs. prior month
$153.8K
latest month
12-month trend
B000FD6RTA
Duracell Coppertop C Batteries, 8 Count, 10-Year Shelf Life, Long-lasting
10K
▲ 0.0%vs. prior month
$168.9K
latest month
12-month trend
B0036QL1JY
Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries | Ready for smart home devices, 123 batteries to power cameras and flashlights, 3V batteries with long shelf life
10K
▲ 0.0%vs. prior month
$130.3K
latest month
12-month trend
B07WTQHK27
Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life
10K
▲ 0.0%vs. prior month
$144.9K
latest month
12-month trend
B085LW4XKQ
Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
10K
▲ 25.0%vs. prior month
$262.8K
latest month
12-month trend
B004XWJHZU
Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting
8K
▼ 20.0%vs. prior month
$77.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cr123a Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DURACELL is the best-performing cr123a brand in July 2026, moving 32,000 units across 4 ASINs for 36.4% of Top 10 volume. Amazon Basics follows with 30,000 units (34.1%), ahead of Energizer on 16,000 units (18.2%).
With 5 brands splitting the Top 10 and 88.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.36 to $24.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DURACELL
4 ASINs in Top 10
36.4%
Units
32K
Revenue
$682.1K
Avg. price
$24.76
B000FD6RTA
$18.31·★4.8·38.5K revsDuracell Coppertop C Batteries, 8 Count, 10-Year Shelf Life, Long-lasting
Units sold10KB085LW4XKQ
$28.98·★4.8·22.3K revsDuracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
Units sold10KB004XWJHZU
$12.85·★4.8·14.1K revsDuracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting
Units sold8KB08M2L3Z19
$38.88·★4.8·6.4K revsDuracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power
Units sold4K
Amazon Basics
2 ASINs in Top 10
34.1%
Units
30K
Revenue
$298.7K
Avg. price
$11.09
B081FH7N9Z
$7.69·★4.7·157.4K revsAmazon Basics C Cell Alkaline All-Purpose Batteries, 1.5 Volt, 5-Year Shelf Life, Reliable Power for Toys, Clocks, Flashlights, 4-Pack
Units sold20KB07WTQHK27
$14.49·★4.6·44.1K revsAmazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life
Units sold10K
Energizer
2 ASINs in Top 10
18.2%
Units
16K
Revenue
$179.9K
Avg. price
$10.36
B0036QL1JY
$13.00·★4.7·33.6K revsEnergizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries | Ready for smart home devices, 123 batteries to power cameras and flashlights, 3V batteries with long shelf life
Units sold10KB003Z70A4Q
$7.71·★4.7·28.8K revsEnergizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
Units sold6K
Trending Cr123a Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Z70A4Q booked 6K units at $7.71, with ▲ 500.0% MoM change. On the growth side, B0D4YZ4CHF leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B08MZCGPH1 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B003Z70A4Q
Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
Price
$7.71
Rating
4.7
Reviews
28.8K
Latest month sales
B0D4YZ4CHF
anegine CR123A 3V Lithium Battery 1650mAh, 123A Lithium Batteries 10 Years Shelf Life CR123 3 Volt High Power CR17345 CR17335 Non-Rechargeable | Built to Last (CR123A 20 Count (Pack of 1))
Price
$27.99
Rating
4.4
Reviews
343
Latest month sales
B08MZCGPH1
SureFire SFLP123 3V Lithium 450mAh
Unlock to view ASIN details and product titles
Price
$49.00
Rating
4.6
Reviews
2.1K
Latest month sales
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