Cr123a 3v Lithium Battery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Cr123a 3v Lithium Battery sales on Amazon US totaled 89,900 units in July 2026 (▲ 6.9% vs. the prior month), generating an estimated $1,494,811 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 65.7% of revenue, while a typical listing is priced at $23.05. The keyword itself pulled 91,434 Amazon queries over the same period (▲ 23.8% MoM).

Zooming out to the 12-month window ending July 2026, the cr123a 3v lithium battery Top 50 moved 1,153,200 units and $19,589,805 in cumulative sales — an average of 96,100 units and $1,632,484 per month. Monthly throughput topped out at 115,150 units in November 2025 and dipped to 58,400 in May 2026, leaving the latest reading 4.1% lower than August 2025.

1.2MTotal units sold · Last 12 months
$19.6MTotal revenue · Last 12 months
91.4K▲ 23.8% MoM
Monthly search volume
$23.05Avg. price · July 2026

Cr123a 3v Lithium Battery Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales93.8K
Revenue$1.6M

2025/09

Sales102.5K
Revenue$1.8M

2025/10

Sales114.3K
Revenue$2M

2025/11

Sales115.2K
Revenue$1.9M

2025/12

Sales98.8K
Revenue$1.7M

2026/01

Sales114.5K
Revenue$2M

2026/02

Sales110.6K
Revenue$1.9M

2026/03

Sales85K
Revenue$1.5M

2026/04

Sales86.3K
Revenue$1.4M

2026/05

Sales58.4K
Revenue$873.2K

2026/06

Sales84.1K
Revenue$1.4M
89.9K

2026/07

Sales89.9K
Revenue$1.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

89.9K

▲ 6.9% MoM

Monthly Revenue 2026/07

$1.5M

▲ 8.4% MoM

Top 10 Market Share 2026/07

70.1%

See the Top 10 ASINs driving 70.1% of sales

Cr123a 3v Lithium Battery Market Share & Sales Concentration on Amazon US — July 2026

The most-sold cr123a 3v lithium battery listing on Amazon US in July 2026 is ASIN B0036QL1JY (Brand: Energizer), which sold 10,000 units at $13.00 apiece — equal to 11.1% of every unit tracked in this report.

The Top 10 ASINs account for 63,000 units and $981,350 in July 2026 — 70.1% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Cr123a 3v Lithium Battery' on Amazon

July 2026
ASINSIGHT Logo
70.1% Volume Share 63K units sold
65.7% Revenue Share $981.4K estimated
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Top 5 Volume Share breakdown

B0036QL1JY 11.1%
B07WTQHK27 11.1%
B085LW4XKQ 11.1%
B004XWJHZU 8.9%
B003Z70A4Q 6.7%
Others 51.1%
#1
Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries

B0036QL1JY

Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries

$13.00· 4.7·33.6K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$130.3K

latest month

Monthly Trend

12-month trend

#2
Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life

B07WTQHK27

Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life

$14.49· 4.6·44.1K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$144.9K

latest month

Monthly Trend

12-month trend

#3
Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power

B085LW4XKQ

Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power

$28.98· 4.8·22.3K reviews
Monthly Sales

10K

▲ 25.0%

vs. prior month

Revenue

$262.8K

latest month

Monthly Trend

12-month trend

#4
Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting

B004XWJHZU

Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting

$12.85· 4.8·14K reviews
Monthly Sales

8K

▼ 20.0%

vs. prior month

Revenue

$77.8K

latest month

Monthly Trend

12-month trend

#5
Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries

B003Z70A4Q

Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries

$7.71· 4.7·28.8K reviews
Monthly Sales

6K

▲ 500.0%

vs. prior month

Revenue

$49.6K

latest month

Monthly Trend

12-month trend

#6
Voniko CR123A 3V Lithium Battery (6 Pack), High Capacity 123 Batteries, 3 Volt CR17345 for Smoke Alarm, Flashlight, Home Automation

B08QMW96W5

Voniko CR123A 3V Lithium Battery (6 Pack), High Capacity 123 Batteries, 3 Volt CR17345 for Smoke Alarm, Flashlight, Home Automation

$8.98· 4.5·10K reviews
Monthly Sales

6K

▲ 20.0%

vs. prior month

Revenue

$54.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Cr123a 3v Lithium Battery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

DURACELL is the best-performing cr123a 3v lithium battery brand in July 2026, moving 22,000 units across 3 ASINs for 34.9% of Top 10 volume. Energizer follows with 16,000 units (25.4%), ahead of Amazon Basics on 10,000 units (15.9%).

With 7 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.36 to $28.30, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

34.9%
25.4%
15.9%
23.8%
DURACELL
Energizer
Amazon Basics
Other brands
1

DURACELL

3 ASINs in Top 10

34.9%

Units

22K

Revenue

$513.2K

Avg. price

$28.30

  • Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power

    B085LW4XKQ

    $28.98·4.8·22.3K revs

    Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power

    Units sold10K
  • Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting

    B004XWJHZU

    $12.85·4.8·14K revs

    Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting

    Units sold8K
  • Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

    B08M2L3Z19

    $43.07·4.8·6.4K revs

    Duracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power

    Units sold4K
2

Energizer

2 ASINs in Top 10

25.4%

Units

16K

Revenue

$179.9K

Avg. price

$10.36

  • Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries

    B0036QL1JY

    $13.00·4.7·33.6K revs

    Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries

    Units sold10K
  • Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries

    B003Z70A4Q

    $7.71·4.7·28.8K revs

    Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries

    Units sold6K
3

Amazon Basics

1 ASIN in Top 10

15.9%

Units

10K

Revenue

$144.9K

Avg. price

$14.49

  • Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life

    B07WTQHK27

    $14.49·4.6·44.1K revs

    Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life

    Units sold10K

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