Cr123a 3v Lithium Battery Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cr123a 3v Lithium Battery sales on Amazon US totaled 89,900 units in July 2026 (▲ 6.9% vs. the prior month), generating an estimated $1,494,811 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 70.1% of unit volume and 65.7% of revenue, while a typical listing is priced at $23.05. The keyword itself pulled 91,434 Amazon queries over the same period (▲ 23.8% MoM).
Zooming out to the 12-month window ending July 2026, the cr123a 3v lithium battery Top 50 moved 1,153,200 units and $19,589,805 in cumulative sales — an average of 96,100 units and $1,632,484 per month. Monthly throughput topped out at 115,150 units in November 2025 and dipped to 58,400 in May 2026, leaving the latest reading 4.1% lower than August 2025.
Cr123a 3v Lithium Battery Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
89.9K
▲ 6.9% MoM
Monthly Revenue 2026/07
$1.5M
▲ 8.4% MoM
Top 10 Market Share 2026/07
70.1%
Cr123a 3v Lithium Battery Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cr123a 3v lithium battery listing on Amazon US in July 2026 is ASIN B0036QL1JY (Brand: Energizer), which sold 10,000 units at $13.00 apiece — equal to 11.1% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $981,350 in July 2026 — 70.1% of unit volume and 65.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cr123a 3v Lithium Battery' on Amazon
July 2026









Is 70.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0036QL1JY
Energizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries
10K
▲ 0.0%vs. prior month
$130.3K
latest month
12-month trend

B07WTQHK27
Amazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life
10K
▲ 0.0%vs. prior month
$144.9K
latest month
12-month trend

B085LW4XKQ
Duracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
10K
▲ 25.0%vs. prior month
$262.8K
latest month
12-month trend

B004XWJHZU
Duracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting
8K
▼ 20.0%vs. prior month
$77.8K
latest month
12-month trend

B003Z70A4Q
Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
6K
▲ 500.0%vs. prior month
$49.6K
latest month
12-month trend

B08QMW96W5
Voniko CR123A 3V Lithium Battery (6 Pack), High Capacity 123 Batteries, 3 Volt CR17345 for Smoke Alarm, Flashlight, Home Automation
6K
▲ 20.0%vs. prior month
$54.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cr123a 3v Lithium Battery Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DURACELL is the best-performing cr123a 3v lithium battery brand in July 2026, moving 22,000 units across 3 ASINs for 34.9% of Top 10 volume. Energizer follows with 16,000 units (25.4%), ahead of Amazon Basics on 10,000 units (15.9%).
With 7 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.36 to $28.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DURACELL
3 ASINs in Top 10
34.9%
Units
22K
Revenue
$513.2K
Avg. price
$28.30

B085LW4XKQ
$28.98·★4.8·22.3K revsDuracell CR123A 3V Lithium Battery, 6 Count, 10-Year Storage, High Power
Units sold10K
B004XWJHZU
$12.85·★4.8·14K revsDuracell CR123A 3V Lithium Battery, 2 Count, 10-Year Storage, Long-lasting
Units sold8K
B08M2L3Z19
$43.07·★4.8·6.4K revsDuracell CR123A 3V Lithium Battery, 12 Count, 10-Year Storage, High Power
Units sold4K
Energizer
2 ASINs in Top 10
25.4%
Units
16K
Revenue
$179.9K
Avg. price
$10.36

B0036QL1JY
$13.00·★4.7·33.6K revsEnergizer 123 Lithium Batteries (6 Pack), 3V Photo Batteries
Units sold10K
B003Z70A4Q
$7.71·★4.7·28.8K revsEnergizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
Units sold6K
Amazon Basics
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$144.9K
Avg. price
$14.49

B07WTQHK27
$14.49·★4.6·44.1K revsAmazon Basics 6-Pack Non-Rechargeable CR123A Lithium Batteries, 3 Volt, Up to 10-Year Shelf Life
Units sold10K
Trending Cr123a 3v Lithium Battery Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B003Z70A4Q booked 6K units at $7.71, with ▲ 500.0% MoM change. On the growth side, B0D4YZ4CHF leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B08MZCGPH1 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B003Z70A4Q
Energizer 123 Lithium Batteries (2 Pack), 3V Photo Batteries
Price
$7.71
Rating
4.7
Reviews
28.8K
Latest month sales

B0D4YZ4CHF
anegine CR123A 3V Lithium Battery 1650mAh, 123A Lithium Batteries 10 Years Shelf Life CR123 3 Volt High Power CR17345 CR17335 Non-Rechargeable | Built to Last (CR123A 20 Count (Pack of 1))
Price
$27.99
Rating
4.4
Reviews
343
Latest month sales

B08MZCGPH1
SureFire SFLP123 3V Lithium 450mAh
Unlock to view ASIN details and product titles
Price
$49.00
Rating
4.6
Reviews
2.1K
Latest month sales
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