Covergirl Simply Ageless Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Covergirl Simply Ageless Foundation sales on Amazon US totaled 149,850 units in July 2026 (▼ 29.7% vs. the prior month), generating an estimated $2,895,935 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.1% of unit volume and 70.8% of revenue, while a typical listing is priced at $14.63. The keyword itself pulled 14,076 Amazon queries over the same period (▼ 8.4% MoM).
Zooming out to the 12-month window ending July 2026, the covergirl simply ageless foundation Top 50 moved 1,700,950 units and $28,512,565 in cumulative sales — an average of 141,746 units and $2,376,047 per month. Monthly throughput topped out at 213,200 units in June 2026 and dipped to 96,050 in May 2026, leaving the latest reading 33.8% higher than August 2025.
Covergirl Simply Ageless Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
149.8K
▼ 29.7% MoM
Monthly Revenue 2026/07
$2.9M
▼ 32.5% MoM
Top 10 Market Share 2026/07
58.1%
Covergirl Simply Ageless Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold covergirl simply ageless foundation listing on Amazon US in July 2026 is ASIN B0G1T61T7X (Brand: PRIME PROMETICS), which sold 20,000 units at $44.00 apiece — equal to 13.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 87,000 units and $2,049,570 in July 2026 — 58.1% of unit volume and 70.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Covergirl Simply Ageless Foundation' on Amazon
July 2026
Is 58.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1T61T7X
Prime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
20K
▲ 0.0%vs. prior month
$880K
latest month
12-month trend
B0GN8JW57H
Smooche Color Changing Foundation - Skin Tone Adapting Liquid Foundation for Women, Self Adjusting Natural Finish, Blurs Imperfections & Fine Lines, SPF 15,1.01 Fl Oz
10K
▲ 0.0%vs. prior month
$422.3K
latest month
12-month trend
B004Y9GTOO
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B01ACPW2QC
COVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B00PFCSNWA
Maybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Translucent, 1 Count
6K
▼ 14.3%vs. prior month
$52.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Covergirl Simply Ageless Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COVERGIRL is the best-performing covergirl simply ageless foundation brand in July 2026, moving 31,000 units across 5 ASINs for 35.6% of Top 10 volume. PRIME PROMETICS follows with 20,000 units (23.0%), ahead of MAYBELLINE on 16,000 units (18.4%).
With 5 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.48 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COVERGIRL
5 ASINs in Top 10
35.6%
Units
31K
Revenue
$295.8K
Avg. price
$9.77
B01ACPW2QC
$9.97·★4.5·55.9K revsCOVERGIRL Simply Ageless 3-in-1 Foundation - 220 Creamy Natural
Units sold10KB01ACPW1SG
$9.97·★4.5·55.9K revsCOVERGIRL Simply Ageless 3-in-1 Foundation - 210 Classic Ivory
Units sold6KB0BVC218SG
$6.98·★4.5·9.9K revsCovergirl Clean Invisible Pressed Powder, Lightweight, Breathable, Vegan Formula, Creamy Natural 120, 0.38oz
Units sold6KB001SZ1MRQ
$6.97·★4.5·11.8K revsCOVERGIRL Smoothers Lightweight BB Cream, 1 Tube (1.35 Ounce), Light to Medium 810 Skin Tones, Hydrating BB Cream with SPF 21 Sun Protection (Packaging May Vary)
Units sold5KB00D2NUU8Y
$14.97·★4.5·28.6K revsCOVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural 0.44 Fl Oz (Pack of 1)
Units sold4K
PRIME PROMETICS
1 ASIN in Top 10
23.0%
Units
20K
Revenue
$880K
Avg. price
$44.00
B0G1T61T7X
$44.00·★3.8·3.9K revsPrime Prometics Color Changing Foundation for Mature Women | Instantly Adapts to Your Skin Tone, Buildable Light-to-Medium Coverage, 12-Hour Wear, Natural Dewy Finish, Hypoallergenic
Units sold20K
MAYBELLINE
2 ASINs in Top 10
18.4%
Units
16K
Revenue
$151.8K
Avg. price
$9.48
B004Y9GTOO
$9.98·★4.4·246.2K revsMaybelline Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10KB00PFCSNWA
$8.98·★4.6·88.8K revsMaybelline Fit Me Matte + Poreless Pressed Face Powder Makeup & Setting Powder, Translucent, 1 Count
Units sold6K
Trending Covergirl Simply Ageless Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00D2NUU8Y booked 4K units at $14.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00D2NUU8Y
COVERGIRL & Olay Simply Ageless Instant Wrinkle-Defying Foundation, Creamy Natural 0.44 Fl Oz (Pack of 1)
Price
$14.97
Rating
4.5
Reviews
28.6K
Latest month sales
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