Cotton Towels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cotton Towels sales on Amazon US totaled 342,800 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $8,036,872 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 51.2% of revenue, while a typical listing is priced at $25.84. The keyword itself pulled 18,523 Amazon queries over the same period (▲ 11.0% MoM).
Zooming out to the 12-month window ending July 2026, the cotton towels Top 50 moved 3,506,450 units and $77,338,974 in cumulative sales — an average of 292,204 units and $6,444,915 per month. Monthly throughput topped out at 344,100 units in June 2026 and dipped to 194,350 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Cotton Towels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
342.8K
▼ 0.4% MoM
Monthly Revenue 2026/07
$8M
▲ 1.4% MoM
Top 10 Market Share 2026/07
55.7%
Cotton Towels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cotton towels listing on Amazon US in July 2026 is ASIN B07PBXXNCY (Brand: CLEAN SKIN CLUB), which sold 100,000 units at $17.95 apiece — equal to 29.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 191,000 units and $4,117,820 in July 2026 — 55.7% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cotton Towels' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PBXXNCY
Clean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B08LBN2JPS
Tens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
20K
▲ 0.0%vs. prior month
$719.8K
latest month
12-month trend
B010S5VXKC
Amazon Basics Fast Drying Cotton Washcloths for Bathroom, Machine Washable, Soft and Highly Absorbent, 12 x 12 in, White, 24-Pack
10K
▲ 0.0%vs. prior month
$180.9K
latest month
12-month trend
B07WMQP4SF
Homaxy 100% Cotton Waffle Weave Kitchen Dish Cloths 6-Pack, Dark Grey | 12 x 12 Inches, Ultra Soft Absorbent Dish Towels, Quick Drying Dish Rags with Hanging Loop
10K
▼ 50.0%vs. prior month
$95.7K
latest month
12-month trend
B09ZYRCNJH
Utopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
10K
▲ 42.9%vs. prior month
$130.6K
latest month
12-month trend
B00AA4H9BE
Utopia Towels Beach Towels, 4 Pack, 30x60 in, Bath Towels Cotton, Variety | Oversized Lightweight 100% Ring Spun Cotton Bath Towels for Pool,Bathroom & Swim Days - Soft, Quick-Drying
10K
▲ 0.0%vs. prior month
$341.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cotton Towels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLEAN SKIN CLUB is the best-performing cotton towels brand in July 2026, moving 100,000 units across 1 ASIN for 52.4% of Top 10 volume. Utopia Towels follows with 27,000 units (14.1%), ahead of Tens Towels on 20,000 units (10.5%).
With 8 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.95 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLEAN SKIN CLUB
1 ASIN in Top 10
52.4%
Units
100K
Revenue
$1.8M
Avg. price
$17.95
B07PBXXNCY
$17.95·★4.7·50.5K revsClean Skin Club Clean Towels XL®, 100% USDA Biobased Face Towel, Disposable Face Towelette, Eczema Association Accepted, Makeup Remover Dry Wipes, Ultra Soft, 1 Pack, 50 Ct
Units sold100K
Utopia Towels
3 ASINs in Top 10
14.1%
Units
27K
Revenue
$613.9K
Avg. price
$20.32
B09ZYRCNJH
$13.29·★4.6·75K revsUtopia Towels 12 Pack Washcloths, 12x12 in, 100% Cotton, White | Premium 100% Ring Spun Cotton Face Cloths - Highly Absorbent, Fast Drying Soft Feel Fingertip Towels for Daily Use
Units sold10KB00AA4H9BE
$29.99·★4.2·16.4K revsUtopia Towels Beach Towels, 4 Pack, 30x60 in, Bath Towels Cotton, Variety | Oversized Lightweight 100% Ring Spun Cotton Bath Towels for Pool,Bathroom & Swim Days - Soft, Quick-Drying
Units sold10KB007JCHA6E
$17.69·★4.6·75K revsUtopia Towels 24 Pack Cotton Washcloths Set, 100% Ring Spun Cotton, Premium Quality Flannel Face Cloths, Highly Absorbent and Soft Feel Fingertip Towels, White
Units sold7K
Tens Towels
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$719.8K
Avg. price
$35.99
B08LBN2JPS
$35.99·★4.2·24.9K revsTens Towels 4 Piece Extra Large Bath Towels 30 x 60 Inches, Dark Grey | 100% Cotton, Larger & Lighter Weight, Quicker to Dry, Super Soft and Absorbent, Perfect for Bathroom
Units sold20K
Trending Cotton Towels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0103XVVME booked 7K units at $23.97, with ▲ 0.0% MoM change. On the growth side, B0BB29GC7W leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0G3B1TXHM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0103XVVME
Luxury White Hand Towels - Soft 100% Turkish Cotton | Highly Absorbent Hotel spa Bathroom Towel Collection | 16x30 Inch | Set of 6
Price
$23.97
Rating
4.5
Reviews
24.9K
Latest month sales
B0BB29GC7W
GLAMBURG 100% Cotton 2 Pack Oversized Bath Towel Set 28x55 Inches, Ultra Soft Highly Absorbant Compact Quickdry & Lightweight Large Bath Towels, Ideal for Gym Travel Camp Pool - Black
Price
$13.86
Rating
4.0
Reviews
5.2K
Latest month sales
B0G3B1TXHM
Utopia Towels 6 Pack Medium Bath Towels, 24x48 in, 500 GSM Cotton, White | Highly Absorbent, Quick-Drying, Ideal for Hotel, Spa & Home Bathroom
Unlock to view ASIN details and product titles
Price
$33.99
Rating
4.2
Reviews
13.8K
Latest month sales
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