Compact Umbrella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Compact Umbrella sales on Amazon US totaled 143,750 units in July 2026 (▲ 10.0% vs. the prior month), generating an estimated $2,383,625 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 68.7% of revenue, while a typical listing is priced at $17.05. The keyword itself pulled 60,171 Amazon queries over the same period (▲ 48.1% MoM).
Zooming out to the 12-month window ending July 2026, the compact umbrella Top 50 moved 1,206,350 units and $20,965,136 in cumulative sales — an average of 100,529 units and $1,747,095 per month. Monthly throughput topped out at 143,750 units in July 2026 and dipped to 47,900 in January 2026, leaving the latest reading 8.3% higher than August 2025.
Compact Umbrella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.8K
▲ 10.0% MoM
Monthly Revenue 2026/07
$2.4M
▼ 0.1% MoM
Top 10 Market Share 2026/07
71.0%
Compact Umbrella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold compact umbrella listing on Amazon US in July 2026 is ASIN B0160HYB8S (Brand: Repel Umbrella), which sold 30,000 units at $23.99 apiece — equal to 20.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 102,000 units and $1,637,900 in July 2026 — 71.0% of unit volume and 68.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Compact Umbrella' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0160HYB8S
Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH, Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable, Light & Portable for Women & Men, Fits Backpack & Cars
30K
▲ 50.0%vs. prior month
$692.4K
latest month
12-month trend
B0BLHC5RWG
TUMELLA Strongest Windproof Travel Umbrella (Compact, 100MPH Wind-Tested), Light, Portable, One-Handed Use, Automatic Folding Rain Umbrella, Durable, Premium Grip, Fits Car & Backpack
10K
▼ 50.0%vs. prior month
$199.9K
latest month
12-month trend
B01LZ75ROQ
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
10K
▲ 0.0%vs. prior month
$121.1K
latest month
12-month trend
B0BV6G5H6Y
BAODINI BAODINI Mini Travel Umbrella with UV Sun Protection, Compact Pocket-Size | 8.6 oz Lightweight, Small Portable for Sun & Rain, Fit Purse & Backpack, Travel essentials for Disney & European Trip
10K
▲ 25.0%vs. prior month
$131.5K
latest month
12-month trend
B0DKJCYZKL
Seniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Strong UV for Protection, Folding Small Sun Umbrella for Car, Walking
10K
▲ 233.3%vs. prior month
$99.8K
latest month
12-month trend
B071SBKLF6
SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrellas for Rain | Small & Portable, UV Sun Protection, 11" Folded Travel Size, Fits in Backpack & Car, for Walking & Commutes, Factory Direct
9K
▲ 12.5%vs. prior month
$99.1K
latest month
12-month trend
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Best Compact Umbrella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Repel Umbrella is the best-performing compact umbrella brand in July 2026, moving 30,000 units across 1 ASIN for 29.4% of Top 10 volume. BAODINI follows with 17,000 units (16.7%), ahead of Seniny on 15,000 units (14.7%).
With 8 brands splitting the Top 10 and 60.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Repel Umbrella
1 ASIN in Top 10
29.4%
Units
30K
Revenue
$692.4K
Avg. price
$23.99
B0160HYB8S
$23.99·★4.5·104.8K revsWindproof Travel Umbrella - Compact & Withstands Winds up to 100MPH, Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable, Light & Portable for Women & Men, Fits Backpack & Cars
Units sold30K
BAODINI
2 ASINs in Top 10
16.7%
Units
17K
Revenue
$231.7K
Avg. price
$13.99
B0BV6G5H6Y
$13.99·★4.0·7K revsBAODINI BAODINI Mini Travel Umbrella with UV Sun Protection, Compact Pocket-Size | 8.6 oz Lightweight, Small Portable for Sun & Rain, Fit Purse & Backpack, Travel essentials for Disney & European Trip
Units sold10KB09Q2PQ7ZB
$13.99·★4.0·7K revsBAODINI Mini Travel Umbrella with UV Sun Protection, Compact Pocket-Size | 8.6 oz Lightweight, Small Portable for Sun & Rain, Fit Purse & Backpack, Travel essentials for Disney & European Trip
Units sold7K
Seniny
2 ASINs in Top 10
14.7%
Units
15K
Revenue
$147.9K
Avg. price
$9.99
B0DKJCYZKL
$9.99·★4.4·3.7K revsSeniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Strong UV for Protection, Folding Small Sun Umbrella for Car, Walking
Units sold10KB0GXL5NSWY
$9.99·★4.0·1.2K revsSeniny Mini Travel Umbrella with Case, Compact Pocket Size UV Sun & Rain | Tiny purse size fits pocket, UV protection waterproof fabric, lightweight folding, great for women kids daily travel
Units sold5K
Trending Compact Umbrella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GXL5NSWY booked 5K units at $9.99, with ▲ 150.0% MoM change. On the growth side, B0D33XBXCP leads positive momentum with ▲ 300.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXL5NSWY
Seniny Mini Travel Umbrella with Case, Compact Pocket Size UV Sun & Rain | Tiny purse size fits pocket, UV protection waterproof fabric, lightweight folding, great for women kids daily travel
Price
$9.99
Rating
4.0
Reviews
1.2K
Latest month sales
B0FVFKRM8H
LMUGOOS 3 Pack Mini Travel Folding Umbrella,UPF 50+ UV Compact Portable Sun
Price
$14.98
Rating
4.0
Reviews
403
Latest month sales
B0D33XBXCP
totes Auto Open/Close Windproof Ultimate Compact Umbrella with UV and Water Repellent Protection
Unlock to view ASIN details and product titles
Price
$22.50
Rating
4.4
Reviews
756
Latest month sales
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