Umbrella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Umbrella sales on Amazon US totaled 155,400 units in July 2026 (▲ 9.5% vs. the prior month), generating an estimated $3,125,915 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.4% of unit volume and 58.4% of revenue, while a typical listing is priced at $21.54. The keyword itself pulled 600,784 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the umbrella Top 50 moved 1,246,450 units and $24,170,638 in cumulative sales — an average of 103,871 units and $2,014,220 per month. Monthly throughput topped out at 155,400 units in July 2026 and dipped to 45,950 in January 2026, leaving the latest reading 14.9% higher than August 2025.
Umbrella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.4K
▲ 9.5% MoM
Monthly Revenue 2026/07
$3.1M
▼ 2.0% MoM
Top 10 Market Share 2026/07
64.4%
Umbrella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold umbrella listing on Amazon US in July 2026 is ASIN B0160HYB8S (Brand: Repel Umbrella), which sold 30,000 units at $23.99 apiece — equal to 19.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,826,800 in July 2026 — 64.4% of unit volume and 58.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Umbrella' on Amazon
July 2026
Is 64.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0160HYB8S
Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH, Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable, Light & Portable for Women & Men, Fits Backpack & Cars
30K
▲ 50.0%vs. prior month
$692.4K
latest month
12-month trend
B0BLHC5RWG
TUMELLA Strongest Windproof Travel Umbrella (Compact, 100MPH Wind-Tested), Light, Portable, One-Handed Use, Automatic Folding Rain Umbrella, Durable, Premium Grip, Fits Car & Backpack
10K
▼ 50.0%vs. prior month
$199.9K
latest month
12-month trend
B01LZ75ROQ
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
10K
▲ 0.0%vs. prior month
$121.1K
latest month
12-month trend
B0DKJCYZKL
Seniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Strong UV for Protection, Folding Small Sun Umbrella for Car, Walking
10K
▲ 233.3%vs. prior month
$99.8K
latest month
12-month trend
B071SBKLF6
SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrellas for Rain | Small & Portable, UV Sun Protection, 11" Folded Travel Size, Fits in Backpack & Car, for Walking & Commutes, Factory Direct
9K
▲ 12.5%vs. prior month
$99.1K
latest month
12-month trend
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
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Best Umbrella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Repel Umbrella is the best-performing umbrella brand in July 2026, moving 30,000 units across 1 ASIN for 30.0% of Top 10 volume. Seniny follows with 15,000 units (15.0%), ahead of TUMELLA on 10,000 units (10.0%).
Volume is spread across 9 brands, with the top three holding 55.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.49 to $23.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Repel Umbrella
1 ASIN in Top 10
30.0%
Units
30K
Revenue
$692.4K
Avg. price
$23.99
B0160HYB8S
$23.99·★4.5·110.6K revsWindproof Travel Umbrella - Compact & Withstands Winds up to 100MPH, Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable, Light & Portable for Women & Men, Fits Backpack & Cars
Units sold30K
Seniny
2 ASINs in Top 10
15.0%
Units
15K
Revenue
$147.9K
Avg. price
$9.49
B0DKJCYZKL
$9.99·★4.4·3.6K revsSeniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Strong UV for Protection, Folding Small Sun Umbrella for Car, Walking
Units sold10KB0GXL5NSWY
$8.99·★4.1·972 revsSeniny Seniny Mini Travel Umbrella with Case, Compact Pocket Size UV Sun & Rain | Tiny purse size fits pocket, UV protection waterproof fabric, lightweight folding, great for women kids daily travel
Units sold5K
TUMELLA
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0BLHC5RWG
$19.99·★4.5·21.3K revsTUMELLA Strongest Windproof Travel Umbrella (Compact, 100MPH Wind-Tested), Light, Portable, One-Handed Use, Automatic Folding Rain Umbrella, Durable, Premium Grip, Fits Car & Backpack
Units sold10K
Trending Umbrella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0GXL5NSWY booked 5K units at $8.99, with ▲ 150.0% MoM change. On the growth side, B0DKJCYZKL leads positive momentum with ▲ 233.3% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GXL5NSWY
Seniny Seniny Mini Travel Umbrella with Case, Compact Pocket Size UV Sun & Rain | Tiny purse size fits pocket, UV protection waterproof fabric, lightweight folding, great for women kids daily travel
Price
$8.99
Rating
4.1
Reviews
972
Latest month sales
B0FVFKRM8H
LMUGOOS 3 Pack Mini Travel Folding Umbrella,UPF 50+ UV Compact Portable Sun
Price
$16.99
Rating
4.0
Reviews
374
Latest month sales
B0DKJCYZKL
Seniny Windproof Travel Umbrella, Automatic Umbrellas for Rain, Portable & Compact Umbrellas for Backpack, Strong UV for Protection, Folding Small Sun Umbrella for Car, Walking
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
3.6K
Latest month sales
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