Comforter Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Comforter Set sales on Amazon US totaled 111,500 units in July 2026 (▼ 11.6% vs. the prior month), generating an estimated $3,914,461 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.2% of unit volume and 36.8% of revenue, while a typical listing is priced at $36.60. The keyword itself pulled 113,952 Amazon queries over the same period (▲ 25.8% MoM).
Zooming out to the 12-month window ending July 2026, the comforter set Top 50 moved 1,301,500 units and $43,688,966 in cumulative sales — an average of 108,458 units and $3,640,747 per month. Monthly throughput topped out at 162,850 units in November 2025 and dipped to 60,600 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Comforter Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.5K
▼ 11.6% MoM
Monthly Revenue 2026/07
$3.9M
▼ 11.0% MoM
Top 10 Market Share 2026/07
42.2%
Comforter Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold comforter set listing on Amazon US in July 2026 is ASIN B07YKLSMFM (Brand: Bedsure), which sold 10,000 units at $29.75 apiece — equal to 9.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $1,440,380 in July 2026 — 42.2% of unit volume and 36.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Comforter Set' on Amazon
July 2026
Is 42.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07YKLSMFM
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches
10K
▲ 0.0%vs. prior month
$316.6K
latest month
12-month trend
B08CRJYM55
CozyLux Queen Comforter Set with Sheets Dark Grey - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All Season, 240GSM Down-Alternative Comforter, Sheets, Pillowcases & Shams, 14" Deep Pocket, Easy Care
7K
▲ 0.0%vs. prior month
$216.2K
latest month
12-month trend
B0BNJDPSF7
HYMOKEGE Queen Comforter Set Seersucker 7 Pieces, All Season Luxury Bed in a Bag for Bedroom, Bedding Set with Comforters, Sheets, Pillowcases & Shams, Dark Grey
5K
▼ 16.7%vs. prior month
$159.9K
latest month
12-month trend
B07PCQKTCN
Bedsure White Duvet Cover Queen Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set, Includes 1 Duvet Cover 90x90 Inches with Zipper Closure & 2 Pillow Shams, Comforter Not Included
5K
▲ 0.0%vs. prior month
$119.1K
latest month
12-month trend
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
4K
▲ 100.0%vs. prior month
$120.2K
latest month
12-month trend
B0BC93XFCZ
Love's cabin King Size Comforter Set Black, 7 Pieces King Bed in a Bag, All Season Bedding Sets with 1 Comforter, 1 Flat Sheet, 1 Fitted Sheet, 2 Pillowcase and 2 Pillow Sham
4K
▲ 0.0%vs. prior month
$140.2K
latest month
12-month trend
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Best Comforter Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bedsure is the best-performing comforter set brand in July 2026, moving 18,000 units across 3 ASINs for 38.3% of Top 10 volume. CozyLux follows with 16,000 units (34.0%), ahead of HYMOKEGE on 5,000 units (10.6%).
With 5 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.36 to $31.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bedsure
3 ASINs in Top 10
38.3%
Units
18K
Revenue
$540.1K
Avg. price
$30.24
B07YKLSMFM
$29.75·★4.7·77.2K revsBedsure Comforter Duvet Insert - Quilted Comforters Queen Size, All Season Duvet, GentleSoft Down Alternative Bedding Blanket, with 8 Tabs, Gifts for Women/Men, White, Queen 88 x 88 Inches
Units sold10KB07PCQKTCN
$26.99·★4.5·38.4K revsBedsure White Duvet Cover Queen Size - 3 Pieces Prewashed Cotton-Like Polyester Extra Soft Bedding Set, Includes 1 Duvet Cover 90x90 Inches with Zipper Closure & 2 Pillow Shams, Comforter Not Included
Units sold5KB0CGLPC42G
$33.98·★4.2·10.3K revsBedsure King Comforter Set, Beige Soft Prewashed Bedding for All Seasons, 3 Pieces GentleSoft™ Bed Set, 1 Lightweight Comforter (104"x90") and 2 Pillowcases (20"x36")
Units sold3K
CozyLux
4 ASINs in Top 10
34.0%
Units
16K
Revenue
$479.9K
Avg. price
$29.36
B08CRJYM55
$29.98·★4.5·29.2K revsCozyLux Queen Comforter Set with Sheets Dark Grey - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All Season, 240GSM Down-Alternative Comforter, Sheets, Pillowcases & Shams, 14" Deep Pocket, Easy Care
Units sold7KB0C5398TC4
$21.99·★4.4·5.6K revsCozyLux Queen Comforter Set, 3 Pieces Down Alternative Bedding, Black | 270 GSM All Season Comforter with 4 Corner Ties for Use as a Duvet Insert, OEKO-TEX Certified, 2 Pillowcases, 88 x 88 in
Units sold3KB0C4GJSJ9M
$28.49·★4.6·8.4K revsCozyLux Queen Comforter Set Black - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All-Season, Bedroom, Guest Room, Down-Alternative Comforter + Flat & Fitted Sheets + 4 Pillowcases
Units sold3KB08CRNCJFC
$36.98·★4.4·10.9K revsCozyLux Queen Comforter Set, 7 Pieces White Seersucker Bed in a Bag | OEKO-TEX Certified, All Season Bedding Set with 240 GSM Down Alternative Comforter, Flat & Fitted Sheets, Pillowcases & Shams
Units sold3K
HYMOKEGE
1 ASIN in Top 10
10.6%
Units
5K
Revenue
$159.9K
Avg. price
$31.97
B0BNJDPSF7
$31.97·★4.4·11.4K revsHYMOKEGE Queen Comforter Set Seersucker 7 Pieces, All Season Luxury Bed in a Bag for Bedroom, Bedding Set with Comforters, Sheets, Pillowcases & Shams, Dark Grey
Units sold5K
Trending Comforter Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BLVH5YX3 booked 4K units at $31.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLVH5YX3
HEVUMYI 7-Piece Queen Comforter Set, Dark Gray | Reversible, All-Season, Soft, 7 Piece Set, All-Season Reversible Bed in a Bag, Flat Sheet, Fitted Sheet, Pillowcases
Price
$31.99
Rating
4.6
Reviews
11.7K
Latest month sales
B0C5398TC4
CozyLux Queen Comforter Set, 3 Pieces Down Alternative Bedding, Black | 270 GSM All Season Comforter with 4 Corner Ties for Use as a Duvet Insert, OEKO-TEX Certified, 2 Pillowcases, 88 x 88 in
Price
$21.99
Rating
4.4
Reviews
5.6K
Latest month sales
B0C4GJSJ9M
CozyLux Queen Comforter Set Black - 7 Pieces Bed in a Bag | OEKO-TEX Certified, All-Season, Bedroom, Guest Room, Down-Alternative Comforter + Flat & Fitted Sheets + 4 Pillowcases
Unlock to view ASIN details and product titles
Price
$28.49
Rating
4.6
Reviews
8.4K
Latest month sales
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