Colourpop Eyeshadow Palette Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colourpop Eyeshadow Palette sales on Amazon US totaled 138,700 units in July 2026 (▼ 13.5% vs. the prior month), generating an estimated $1,589,513 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.3% of unit volume and 56.4% of revenue, while a typical listing is priced at $12.83. The keyword itself pulled 19,404 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the colourpop eyeshadow palette Top 50 moved 1,828,800 units and $21,037,404 in cumulative sales — an average of 152,400 units and $1,753,117 per month. Monthly throughput topped out at 237,900 units in December 2025 and dipped to 78,400 in May 2026, leaving the latest reading 17.9% higher than August 2025.
Colourpop Eyeshadow Palette Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
138.7K
▼ 13.5% MoM
Monthly Revenue 2026/07
$1.6M
▼ 16.9% MoM
Top 10 Market Share 2026/07
66.3%
Colourpop Eyeshadow Palette Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colourpop eyeshadow palette listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.99 apiece — equal to 21.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 92,000 units and $897,050 in July 2026 — 66.3% of unit volume and 56.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colourpop Eyeshadow Palette' on Amazon
July 2026
Is 66.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0D3FGFBGQ
e.l.f. Lock It Down Eyeshadow Primer | Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
7K
▲ 16.7%vs. prior month
$49K
latest month
12-month trend
B0FBX3M65V
Champagne Shimmer Cream Eyeshadow, Light Gold Sheer Metallic Glow Glitter Eye Shadow for Mature Skin, Lightweight Blendable, Subtle Shimmer, Crease-Proof, Vegan & Cruelty-Free Sombras para Ojos
7K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
B07MQJRK7N
UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit
5K
▲ 0.0%vs. prior month
$47.7K
latest month
12-month trend
B087842N28
Eye Makeup Brush Set, 6 Pcs Professional Blending Eyeshadow Makeup Brushes for Concealer Eyebrows Eyeliner, Soft Hairs & Wood Handle
5K
▲ 0.0%vs. prior month
$39.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Colourpop Eyeshadow Palette Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing colourpop eyeshadow palette brand in July 2026, moving 30,000 units across 1 ASIN for 32.6% of Top 10 volume. BS-MALL follows with 20,000 units (21.7%), ahead of e.l.f. on 7,000 units (7.6%).
With 10 brands splitting the Top 10 and 62.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.00 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
32.6%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B074Y8LM6T
$9.99·★4.5·107.5K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30K
BS-MALL
1 ASIN in Top 10
21.7%
Units
20K
Revenue
$194.6K
Avg. price
$9.99
B07MH1KHJ2
$9.99·★4.6·60.1K revsBS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
Units sold20K
e.l.f.
1 ASIN in Top 10
7.6%
Units
7K
Revenue
$49K
Avg. price
$8.00
B0D3FGFBGQ
$8.00·★4.3·3.9K revse.l.f. Lock It Down Eyeshadow Primer | Smooth Creamy Eye Makeup Primer For Long-Lasting Eyeshadow, Intensifies Color, Helps Prevent Creasing, Vegan & Cruelty-Free
Units sold7K
Trending Colourpop Eyeshadow Palette Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BGR4TG4R booked 5K units at $19.12, with ▲ 25.0% MoM change. On the growth side, B0D19JDZJS leads positive momentum with ▲ 75.0% MoM growth on 700 units, with B0GDW9HHSC close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGR4TG4R
LAURA GELLER The Delectables Earthy Essentials Eyeshadow Palette
Price
$19.12
Rating
4.0
Reviews
5.4K
Latest month sales
B0D19JDZJS
Too Faced Born This Way Natural Nudes Mini Eye Shadow Palette Makeup | Creamy, High Pigment Matte + Shimmer Shades, 0.2 Ounce
Price
$25.50
Rating
4.4
Reviews
349
Latest month sales
B0GDW9HHSC
tarte glow wardrobe highlighting eye & cheek palette – Highlighter, Blush, Bronze & Eyeshadow All-in-One Face & Eye Viral Makeup for Everday Radiant Blendable Glow, Vegan & Cruelty Free, full size
Unlock to view ASIN details and product titles
Price
$35.00
Rating
4.4
Reviews
301
Latest month sales
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