Colostomy Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colostomy Bags sales on Amazon US totaled 12,300 units in July 2026 (▲ 4.7% vs. the prior month), generating an estimated $428,245 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.5% of unit volume and 48.0% of revenue, while a typical listing is priced at $39.28. The keyword itself pulled 11,541 Amazon queries over the same period (▼ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the colostomy bags Top 50 moved 132,300 units and $4,572,025 in cumulative sales — an average of 11,025 units and $381,002 per month. Monthly throughput topped out at 12,300 units in July 2026 and dipped to 7,200 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Colostomy Bags Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.3K
▲ 4.7% MoM
Monthly Revenue 2026/07
$428.2K
▲ 4.3% MoM
Top 10 Market Share 2026/07
54.5%
Colostomy Bags Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colostomy bags listing on Amazon US in July 2026 is ASIN B07RQT41YX (Brand: OUCHAN), which sold 1,000 units at $33.99 apiece — equal to 8.1% of every unit tracked in this report.
The Top 10 ASINs account for 6,700 units and $205,680 in July 2026 — 54.5% of unit volume and 48.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colostomy Bags' on Amazon
July 2026
Is 54.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07RQT41YX
Carbou 21 PCS Colostomy Bags, Two Piece Ostomy Bag with Vercol Closure 12" | Ostomy Supplies, Drainable Pouches for Ileostomy Stoma Care, 15mm-57mm, Cut-to-Fit(15pcs Bags+6pcs Barriers)
1K
▲ 0.0%vs. prior month
$34K
latest month
12-month trend
B09Z777J9D
20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag,Ostomy Drainable Pouch for Ileostomy Stoma Care, Cut to Fit.
1K
▲ 11.1%vs. prior month
$30K
latest month
12-month trend
B0BVFNFG83
Carbou 20 Pcs Elastic Ostomy Barrier Strips, Hydrocolloid Waterproof Leak | Medical Grade, Skin Adhesive Ostomy Barrier Tape for Colostomy Stoma Bags
1K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B0BFGT473J
20 Pack Colostomy Bags, One Piece Ostomy Bag Ostomy Supplies, 15 mm-60 mm Cut to Fit Drainable Pouches with Closure for Ileostomy Stoma Care
800
▼ 11.1%vs. prior month
$24K
latest month
12-month trend
B07BN9LGH2
OUCHAN 20 PCS Colostomy Bags with Velcro Closure, One Piece Ostomy Bag | Ostomy Supplies, for Drainable Ileostomy Bags Stoma Care, 15mm-64mm Cut-to-Fit
600
▲ 0.0%vs. prior month
$19.8K
latest month
12-month trend
B07YTK8GHY
20 Pcs Colostomy Bags, Hook & Loop Ostomy Pouches, 15-60mm Cut-to-Fit | Dual-Adhesive System; Built-In Carbon Filter; Ultra-Soft & Quiet Fabric; 20% Larger Seal Area
600
▲ 20.0%vs. prior month
$15.8K
latest month
12-month trend
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Best Colostomy Bags Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OUCHAN is the best-performing colostomy bags brand in July 2026, moving 1,600 units across 2 ASINs for 23.9% of Top 10 volume. Heagimed follows with 1,200 units (17.9%), ahead of Rainlotus on 1,000 units (14.9%).
Volume is spread across 7 brands, with the top three holding 56.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $28.49 to $33.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OUCHAN
2 ASINs in Top 10
23.9%
Units
1.6K
Revenue
$53.8K
Avg. price
$33.49
B07RQT41YX
$33.99·★4.2·1.3K revsCarbou 21 PCS Colostomy Bags, Two Piece Ostomy Bag with Vercol Closure 12" | Ostomy Supplies, Drainable Pouches for Ileostomy Stoma Care, 15mm-57mm, Cut-to-Fit(15pcs Bags+6pcs Barriers)
Units sold1KB07BN9LGH2
$32.99·★4.1·972 revsOUCHAN 20 PCS Colostomy Bags with Velcro Closure, One Piece Ostomy Bag | Ostomy Supplies, for Drainable Ileostomy Bags Stoma Care, 15mm-64mm Cut-to-Fit
Units sold600
Heagimed
2 ASINs in Top 10
17.9%
Units
1.2K
Revenue
$34.8K
Avg. price
$28.49
B0BFGT473J
$29.99·★4.4·620 revs20 Pack Colostomy Bags, One Piece Ostomy Bag Ostomy Supplies, 15 mm-60 mm Cut to Fit Drainable Pouches with Closure for Ileostomy Stoma Care
Units sold800B0BFGJCCM4
$26.99·★4.5·713 revs20 Pack Colostomy Bags, One-Piece Ostomy Bag, Cut-to-Fit 15–60mm | Clamp Closure 8pcs, Drainable Ostomy Pouch, Ileostomy Care, Multi-Layer Leak Barrier, Medical Hydrocolloid, Odor-Control
Units sold400
Rainlotus
1 ASIN in Top 10
14.9%
Units
1K
Revenue
$30K
Avg. price
$29.99
B09Z777J9D
$29.99·★4.2·655 revs20 PCS Colostomy Bags Rainlotus One Piece Ostomy Bag,Ostomy Drainable Pouch for Ileostomy Stoma Care, Cut to Fit.
Units sold1K
Trending Colostomy Bags Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0017O3F0A booked 400 units at $35.85, with ▲ 33.3% MoM change. On the growth side, B000GGMSXU leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B07C5KCR2B close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0017O3F0A
Hollister 18194 New Image 2-Piece 12” Drainable Ostomy Pouch, Blue Color Code Match, 10 Pack, Transparent Pouch – 2-3/4” Flange Size
Price
$35.85
Rating
4.6
Reviews
1.7K
Latest month sales
B000GGMSXU
Convatec SurFit Natura Drainable Pouch, 12 Inch Opaque, Model No 401502, 10 per Box
Price
$31.97
Rating
4.5
Reviews
155
Latest month sales
B07C5KCR2B
Carbou 15PCS One-Piece Urostomy Bag Drainable Pouches for Ostomy | with Measure Card,Urostomy Supplies for Colostomy Ileostomy Stoma Care, Cut-to-Fit
Unlock to view ASIN details and product titles
Price
$34.99
Rating
4.1
Reviews
259
Latest month sales
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