Color Wow Dream Coat Supernatural Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Wow Dream Coat Supernatural Spray sales on Amazon US totaled 291,900 units in July 2026 (▼ 41.2% vs. the prior month), generating an estimated $6,464,641 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 54.4% of revenue, while a typical listing is priced at $30.68. The keyword itself pulled 7,099 Amazon queries over the same period (▼ 41.8% MoM).
Zooming out to the 12-month window ending July 2026, the color wow dream coat supernatural spray Top 50 moved 3,475,350 units and $85,702,341 in cumulative sales — an average of 289,613 units and $7,141,862 per month. Monthly throughput topped out at 496,050 units in June 2026 and dipped to 150,100 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Color Wow Dream Coat Supernatural Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291.9K
▼ 41.2% MoM
Monthly Revenue 2026/07
$6.5M
▼ 49.6% MoM
Top 10 Market Share 2026/07
61.7%
Color Wow Dream Coat Supernatural Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color wow dream coat supernatural spray listing on Amazon US in July 2026 is ASIN B07FJ783ZG (Brand: COLOR WOW), which sold 40,000 units at $14.00 apiece — equal to 13.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $3,517,200 in July 2026 — 61.7% of unit volume and 54.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Wow Dream Coat Supernatural Spray' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
20K
▲ 100.0%vs. prior month
$209K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
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Best Color Wow Dream Coat Supernatural Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing color wow dream coat supernatural spray brand in July 2026, moving 130,000 units across 7 ASINs for 72.2% of Top 10 volume. Pantene follows with 30,000 units (16.7%), ahead of Moroccanoil on 10,000 units (5.6%).
With 4 brands splitting the Top 10 and 94.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.84 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
7 ASINs in Top 10
72.2%
Units
130K
Revenue
$2.7M
Avg. price
$24.00
B07FJ783ZG
$14.00·★4.3·110.9K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.9K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB0CBQR26HG
$12.00·★4.1·33.5K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold20KB072PCY6R8
$32.00·★4.2·12.5K revsCOLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
Units sold10KB071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10KB07DCJ91HQ
$26.00·★4.1·20.8K revsCOLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.5K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Pantene
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$384.9K
Avg. price
$12.84
B08T2WP81T
$12.84·★4.4·3.4K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30K
Moroccanoil
1 ASIN in Top 10
5.6%
Units
10K
Revenue
$289.3K
Avg. price
$32.00
B075FBD7CM
$32.00·★4.5·11.5K revsMoroccanoil Perfect Defense Heat Protectant
Units sold10K
Trending Color Wow Dream Coat Supernatural Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CBQR26HG booked 20K units at $12.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CBQR26HG
COLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Price
$12.00
Rating
4.1
Reviews
33.5K
Latest month sales
B075FBD7CM
Moroccanoil Perfect Defense Heat Protectant
Price
$32.00
Rating
4.5
Reviews
11.5K
Latest month sales
B0DT7QJSJR
Marc Anthony Grow Long Ultimate Blowout, Anti-Frizz Heat Protection Spray | Ultimate Blowout & Frizz Control - Humidity & Heat Protectant Spray for Smooth, Shiny, Soft Hair - Featherlight Finish 6.7 oz
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.5
Reviews
6.1K
Latest month sales
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