Color Pencil Set Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Color Pencil Set sales on Amazon US totaled 319,300 units in July 2026 (▲ 70.0% vs. the prior month), generating an estimated $3,471,542 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 45.6% of revenue, while a typical listing is priced at $17.99. The keyword itself pulled 31,742 Amazon queries over the same period (▲ 25.1% MoM).
Zooming out to the 12-month window ending July 2026, the color pencil set Top 50 moved 2,492,250 units and $33,027,656 in cumulative sales — an average of 207,688 units and $2,752,305 per month. Monthly throughput topped out at 457,450 units in August 2025 and dipped to 77,300 in May 2026, leaving the latest reading 30.2% lower than August 2025.
Color Pencil Set Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
319.3K
▲ 70.0% MoM
Monthly Revenue 2026/07
$3.5M
▲ 35.7% MoM
Top 10 Market Share 2026/07
68.9%
Color Pencil Set Market Share & Sales Concentration on Amazon US — July 2026
The most-sold color pencil set listing on Amazon US in July 2026 is ASIN B00006RVTS (Brand: Crayola), which sold 60,000 units at $6.49 apiece — equal to 18.8% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $1,582,700 in July 2026 — 68.9% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Color Pencil Set' on Amazon
July 2026
![Crayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive] (ASIN B07D4RN9NH), rank #9 by monthly sales volume for 'Color Pencil Set' on Amazon](https://m.media-amazon.com/images/I/81JM+OS3OdL._AC_UY512_.jpg)
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00006RVTS
Crayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
60K
▲ 500.0%vs. prior month
$389.4K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B000PCWKBA
Crayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
30K
▲ 233.3%vs. prior month
$176.4K
latest month
12-month trend
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
20K
▲ 900.0%vs. prior month
$199.8K
latest month
12-month trend
B01DZY1V64
Ticonderoga X13910 Striped Wood-Cased Pencils, 2 HB Soft, Pre-Sharpened, 10 Count, Assorted Colors | #2 HB Soft, Striped Colors, 10 Count, Standard Size, High Quality Eraser
10K
▲ 66.7%vs. prior month
$40K
latest month
12-month trend
B0033M0LZG
Crayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
10K
▲ 900.0%vs. prior month
$76.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Color Pencil Set Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crayola is the best-performing color pencil set brand in July 2026, moving 110,000 units across 4 ASINs for 50.0% of Top 10 volume. BIC follows with 50,000 units (22.7%), ahead of Generic on 20,000 units (9.1%).
With 7 brands splitting the Top 10 and 81.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.47 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crayola
4 ASINs in Top 10
50.0%
Units
110K
Revenue
$783.2K
Avg. price
$8.48
B00006RVTS
$6.49·★4.8·50.2K revsCrayola Colored Pencils (36ct), Teacher School Supplies for Kids & Adults, Preschool Classroom Must Haves, Coloring Gift, Ages 3+
Units sold60KB000PCWKBA
$5.88·★4.7·17.8K revsCrayola Erasable Colored Pencils for Kids, 24ct Drawing Coloring Pencils | Teacher School Supplies & Homeschool Essentials for Kids, Gifts, Ages 6, 7, 8
Units sold30KB0033M0LZG
$7.39·★4.8·8.3K revsCrayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Units sold10KB07D4RN9NH
$14.18·★4.7·29.5K revsCrayola Twistables Colored Pencil Set (50ct), Cool Back to School Supplies for Kids, No Sharpen Colored Pencils for Girls & Boys, 4+ [Amazon Exclusive]
Units sold10K
BIC
1 ASIN in Top 10
22.7%
Units
50K
Revenue
$223.5K
Avg. price
$4.47
B09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50K
Generic
1 ASIN in Top 10
9.1%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0D74X2S6F
$9.99·★4.8·689 revsGeneric Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Units sold20K
Trending Color Pencil Set Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D74X2S6F booked 20K units at $9.99, with ▲ 900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D74X2S6F
Generic Colored Pencils 12ct 2pk, Assorted Colors, Pre-Sharpened + Bonus Sharpener (Color May Vary) - Vibrant Colors for Art & School Projects
Price
$9.99
Rating
4.8
Reviews
689
Latest month sales
B0033M0LZG
Crayola 68-4012 Colored Pencils, 12-Count, pack of 3, Assorted Colors
Price
$7.39
Rating
4.8
Reviews
8.3K
Latest month sales
B0BP2TBX3V
finenolo 36 Pack Colored Pencils for Adult Coloring Books | Soft Core, Art Drawing Pencils for Artists Beginners, Coloring Pencils Set with Sharpener for Coloring, Sketching, Painting
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
3.2K
Latest month sales
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