Collagen Capsules Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Collagen Capsules sales on Amazon US totaled 245,600 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $5,920,794 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 59.9% of revenue, while a typical listing is priced at $25.42. The keyword itself pulled 17,449 Amazon queries over the same period (▲ 18.7% MoM).
Zooming out to the 12-month window ending July 2026, the collagen capsules Top 50 moved 2,820,700 units and $67,409,586 in cumulative sales — an average of 235,058 units and $5,617,466 per month. Monthly throughput topped out at 274,100 units in June 2026 and dipped to 149,600 in May 2026, leaving the latest reading 0.9% higher than August 2025.
Collagen Capsules Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
245.6K
▼ 10.4% MoM
Monthly Revenue 2026/07
$5.9M
▼ 9.0% MoM
Top 10 Market Share 2026/07
59.9%
Collagen Capsules Market Share & Sales Concentration on Amazon US — July 2026
The most-sold collagen capsules listing on Amazon US in July 2026 is ASIN B09RKDGYJD (Brand: NUTRAHARMONY), which sold 40,000 units at $25.19 apiece — equal to 16.3% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 147,000 units and $3,547,210 in July 2026 — 59.9% of unit volume and 59.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Collagen Capsules' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RKDGYJD
Biotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
40K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B07WZVX3L1
Vital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
30K
▲ 0.0%vs. prior month
$701.1K
latest month
12-month trend
B08FNKSPD2
Nature Made Collagen Gummies with Vitamin C and Zinc, 60 Gummies | Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement with Biotin, Lemon Flavor, 60 Day Supply
20K
▼ 33.3%vs. prior month
$206.8K
latest month
12-month trend
B0D16FNPY5
Micro Ingredients Multi Collagen Peptides Pills, 240 Capsules | For Women & Men. Type I, II, III, V, X. Hydrolyzed Collagen Supplement with Biotin, Hyaluronic Acid & Vitamin C. Filler Free.
10K
▲ 0.0%vs. prior month
$247.9K
latest month
12-month trend
B006VAZYNG
Youtheory Advanced Collagen, 6,000 mg, 290 Tablets, 48-Day Supply | With Vitamin C, for Hair, Skin, and Nails*, Collagen Supplement for Women and Men, Hydrolyzed for Absorption
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B07VLJN7C6
Move Free Ultra Triple Action Joint Support Supplement - Type II Collagen Boron & Hyaluronic Acid - Supports Joint Comfort, Cartiliage & Bones in 1 Tiny Pill Per Day, 64 Tablets (64 servings)*
10K
▲ 0.0%vs. prior month
$299K
latest month
12-month trend
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Best Collagen Capsules Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Vitamins is the best-performing collagen capsules brand in July 2026, moving 44,000 units across 3 ASINs for 29.9% of Top 10 volume. NUTRAHARMONY follows with 40,000 units (27.2%), ahead of Nature Made on 20,000 units (13.6%).
With 8 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $32.62, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Vitamins
3 ASINs in Top 10
29.9%
Units
44K
Revenue
$1.2M
Avg. price
$32.62
B07WZVX3L1
$23.95·★4.6·52.8K revsVital Vitamins Multi Collagen Peptides Complex for Women & Men, 150 Pills | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
Units sold30KB0CCYZ4ZG4
$30.95·★4.6·3.1K revsVital Vitamins Multi Collagen Complex Plus Biotin, Hyaluronic Acid & VIT. C | Hair, Skin, & Nails Supplements for Women and Men, 5 Collagen Types I II III V & X, 150 Capsules
Units sold8KB09DP6SVD1
$42.95·★4.6·52.8K revsVital Vitamins Multi Collagen Peptides Complex for Women & Men, 2-Pack | Supports Skin, Hair & Nails, 5 Collagen Types I II III V & X, Grass-Fed Non-GMO Collagen Supplements
Units sold6K
NUTRAHARMONY
1 ASIN in Top 10
27.2%
Units
40K
Revenue
$1.1M
Avg. price
$25.19
B09RKDGYJD
$25.19·★4.5·17.9K revsBiotin, Collagen, Hyaluronic Acid & Keratin - Hair Growth Support - 60 Caps | Hair, Skin & Nails Vitamins - Clinically Tested Supplement for Men & Women - 25000mcg Vitamins B1, B2, B3, B6 & B7
Units sold40K
Nature Made
1 ASIN in Top 10
13.6%
Units
20K
Revenue
$206.8K
Avg. price
$10.99
B08FNKSPD2
$10.99·★4.6·12K revsNature Made Collagen Gummies with Vitamin C and Zinc, 60 Gummies | Hydrolyzed Collagen Peptides for Women and Men, Healthy Skin Support Supplement with Biotin, Lemon Flavor, 60 Day Supply
Units sold20K
Trending Collagen Capsules Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0773ZG2LM booked 7K units at $20.40, with ▲ 0.0% MoM change. On the growth side, B091V2W4Z2 leads positive momentum with ▲ 900.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0773ZG2LM
ForestLeaf Collagen Supplements for Women & Men Types I/II/III, 120 Caps | Hydrolyzed Bovine Multi Collagen Pills, Hyaluronic Acid and Vitamin C | Skin, Hair, Nails and Joint Support | USA Made
Price
$20.40
Rating
4.5
Reviews
23.4K
Latest month sales
B07Y41M5H8
Sports Research Multi Collagen Peptides w/Hyaluronic Acid, 90 Count | 1600mg of Collagen w/Vitamin C for Hair, Skin & Joint Support - 5 Types of Collagen - 30 Servings
Price
$24.95
Rating
4.5
Reviews
8.9K
Latest month sales
B091V2W4Z2
Pure Marine Collagen Supplements for Women & Men - with Hyaluronic Acid, Vitamin C & Biotin - Collagen Peptides Hydrolyzed Collagen for Hair Skin & Nails - 60 Capsules by New Leaf UK Made
Unlock to view ASIN details and product titles
Price
$14.95
Rating
4.5
Reviews
6.1K
Latest month sales
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