Colgate Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colgate sales on Amazon US totaled 487,100 units in July 2026 (▼ 16.1% vs. the prior month), generating an estimated $5,556,767 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 62.3% of revenue, while a typical listing is priced at $11.74. The keyword itself pulled 32,076 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the colgate Top 50 moved 5,227,400 units and $59,910,558 in cumulative sales — an average of 435,617 units and $4,992,546 per month. Monthly throughput topped out at 580,900 units in June 2026 and dipped to 293,700 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Colgate Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
487.1K
▼ 16.1% MoM
Monthly Revenue 2026/07
$5.6M
▼ 16.7% MoM
Top 10 Market Share 2026/07
65.7%
Colgate Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colgate listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.29 apiece — equal to 20.5% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $3,461,800 in July 2026 — 65.7% of unit volume and 62.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colgate' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B01BNEWDFQ
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
40K
▲ 33.3%vs. prior month
$401.6K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B0B9FHRKDP
Colgate Total Whitening Fluoride Toothpaste, Mint, 2 Pack, 5.1 oz | Antibacterial, Antigingivitis, Antisensitivity, Stain Removal, Strengthens Enamel, Freshens Breath
30K
▼ 25.0%vs. prior month
$228.6K
latest month
12-month trend
B0BLWLL3FV
Colgate Total Whitening Toothpaste with Fluoride, Bulk 4 Pack, 5.1 oz | Mint Flavor, Anticavity, Antigingivitis, Antisensitivity Toothpaste, Helps Remove Stains, Fights Bacteria
30K
▲ 0.0%vs. prior month
$477.9K
latest month
12-month trend
B00WOSEKP2
Colgate Peroxyl Antiseptic Mouth Sore Rinse, Alcohol Free, Mint, 16.9 fl oz | 1.5% Hydrogen Peroxide Oral Rinse, Cleanses and Promotes Healing of Minor Oral Wounds, Canker Sores, Burns, and Irritations
20K
▲ 0.0%vs. prior month
$209.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Colgate Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B071DPCBQG booked 20K units at $21.46, with ▲ 0.0% MoM change. On the growth side, B0B9FRZKRV leads positive momentum with ▲ 122.2% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071DPCBQG
Colgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Price
$21.46
Rating
4.7
Reviews
28.4K
Latest month sales
B01BNHREXE
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
Price
$4.24
Rating
4.7
Reviews
36.6K
Latest month sales
B0B9FRZKRV
Colgate MaxFresh Fluoride Toothpaste, Cool Mint, 6.3 oz | Freshens Breath for Hours with Hundreds of Mini Breath Strips, Prevents Cavities, Invigorating Minty Anticavity Toothpaste
Unlock to view ASIN details and product titles
Price
$3.74
Rating
4.7
Reviews
397
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this colgate report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card