Coconut Oil Organic Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Coconut Oil Organic sales on Amazon US totaled 228,400 units in July 2026 (▼ 10.9% vs. the prior month), generating an estimated $3,266,143 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.1% of unit volume and 52.8% of revenue, while a typical listing is priced at $17.19. The keyword itself pulled 19,731 Amazon queries over the same period (▼ 2.7% MoM).

Zooming out to the 12-month window ending July 2026, the coconut oil organic Top 50 moved 2,837,550 units and $40,373,548 in cumulative sales — an average of 236,463 units and $3,364,462 per month. Monthly throughput topped out at 267,350 units in January 2026 and dipped to 133,750 in May 2026, leaving the latest reading 11.3% lower than August 2025.

2.8MTotal units sold · Last 12 months
$40.4MTotal revenue · Last 12 months
19.7K▼ 2.7% MoM
Monthly search volume
$17.19Avg. price · July 2026

Coconut Oil Organic Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales257.6K
Revenue$3.5M

2025/09

Sales236.1K
Revenue$3.4M

2025/10

Sales241.7K
Revenue$3.7M

2025/11

Sales246.6K
Revenue$3.5M

2025/12

Sales232.9K
Revenue$3.2M

2026/01

Sales267.4K
Revenue$3.5M

2026/02

Sales254.9K
Revenue$3.5M

2026/03

Sales248.3K
Revenue$3.6M

2026/04

Sales233.8K
Revenue$3.4M

2026/05

Sales133.8K
Revenue$2M

2026/06

Sales256.2K
Revenue$3.7M
228.4K

2026/07

Sales228.4K
Revenue$3.3M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

228.4K

▼ 10.9% MoM

Monthly Revenue 2026/07

$3.3M

▼ 12.0% MoM

Top 10 Market Share 2026/07

59.1%

See the Top 10 ASINs driving 59.1% of sales

Coconut Oil Organic Market Share & Sales Concentration on Amazon US — July 2026

The most-sold coconut oil organic listing on Amazon US in July 2026 is ASIN B07PG9FG6J (Brand: Amazon Grocery), which sold 40,000 units at $7.17 apiece — equal to 17.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 135,000 units and $1,723,270 in July 2026 — 59.1% of unit volume and 52.8% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Coconut Oil Organic' on Amazon

July 2026
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59.1% Volume Share 135K units sold
52.8% Revenue Share $1.7M estimated
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Top 5 Volume Share breakdown

B07PG9FG6J 17.5%
B07346X1R5 8.8%
B004NTCE1M 4.4%
B00CYML9FW 4.4%
B00DS842HS 4.4%
Others 60.6%
#1
Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

B07PG9FG6J

Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

$7.17·★ 4.7·29.7K reviews
Monthly Sales

40K

▲ 0.0%

vs. prior month

Revenue

$287.2K

latest month

Monthly Trend

12-month trend

#2
Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

B07346X1R5

Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

$9.99·★ 4.6·39.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$195.2K

latest month

Monthly Trend

12-month trend

#3
Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

B004NTCE1M

Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

$9.84·★ 4.7·69.4K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$98.4K

latest month

Monthly Trend

12-month trend

#4
Chosen Foods Refined Avocado Oil for Cooking, 16.9 Fl Oz (Pack Of 1) | 100% Pure, High Smoke Point

B00CYML9FW

Chosen Foods Refined Avocado Oil for Cooking, 16.9 Fl Oz (Pack Of 1) | 100% Pure, High Smoke Point

$11.09·★ 4.8·15.7K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$110.1K

latest month

Monthly Trend

12-month trend

#5
Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil

B00DS842HS

Viva Naturals Organic Coconut Oil, 16 fl oz – Unrefined, Cold-Pressed Extra Virgin Coconut Oil, USDA Organic & Non-GMO, Natural Cooking Oil, Hair Oil & Skin Oil

$11.95·★ 4.7·116.7K reviews
Monthly Sales

10K

▼ 50.0%

vs. prior month

Revenue

$99.9K

latest month

Monthly Trend

12-month trend

#6
Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz

B00PMR3QF2

Majestic Pure Fractionated Coconut Oil – Lightweight Liquid Carrier Oil for Essential Oils, Massage, Skin, Hair & DIY Personal Care Applications -16 Fl Oz

$8.99·★ 4.6·39.3K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$97K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Coconut Oil Organic Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Amazon Grocery is the best-performing coconut oil organic brand in July 2026, moving 40,000 units across 1 ASIN for 29.6% of Top 10 volume. Handcraft Blends follows with 20,000 units (14.8%), ahead of Nutiva on 10,000 units (7.4%).

Volume is spread across 10 brands, with the top three holding 51.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.17 to $9.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

29.6%
14.8%
48.1%
Amazon Grocery
Handcraft Blends
Nutiva
Other brands
1

Amazon Grocery

1 ASIN in Top 10

29.6%

Units

40K

Revenue

$287.2K

Avg. price

$7.17

  • Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

    B07PG9FG6J

    $7.17·★4.7·29.7K revs

    Amazon Grocery Organic Virgin Coconut Oil, 15 Fl Oz

    Units sold40K
2

Handcraft Blends

1 ASIN in Top 10

14.8%

Units

20K

Revenue

$195.2K

Avg. price

$9.99

  • Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

    B07346X1R5

    $9.99·★4.6·39.2K revs

    Handcraft Blends Fractionated Coconut Oil - 16 Fl Oz | 100% Pure & Natural, Unscented Carrier Oil, Hexane-Free, Naturally Derived for Hair, Skin, Nails, Massage & Hair Tonic

    Units sold20K
3

Nutiva

1 ASIN in Top 10

7.4%

Units

10K

Revenue

$98.4K

Avg. price

$9.84

  • Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

    B004NTCE1M

    $9.84·★4.7·69.4K revs

    Nutiva Organic, Cold-Pressed, Unrefined, Virgin Coconut Oil from Fresh, non-GMO, Sustainably Farmed Coconuts, 15-ounce

    Units sold10K

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