Cocoa Nibs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cocoa Nibs sales on Amazon US totaled 132,300 units in July 2026 (▼ 3.4% vs. the prior month), generating an estimated $2,065,446 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.2% of unit volume and 58.1% of revenue, while a typical listing is priced at $19.63. The keyword itself pulled 17,310 Amazon queries over the same period (▲ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the cocoa nibs Top 50 moved 1,556,050 units and $24,344,450 in cumulative sales — an average of 129,671 units and $2,028,704 per month. Monthly throughput topped out at 170,500 units in February 2026 and dipped to 89,950 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Cocoa Nibs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
132.3K
▼ 3.4% MoM
Monthly Revenue 2026/07
$2.1M
▼ 2.2% MoM
Top 10 Market Share 2026/07
64.2%
Cocoa Nibs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cocoa nibs listing on Amazon US in July 2026 is ASIN B000OQ4A3S (Brand: Navitas Organics), which sold 10,000 units at $11.88 apiece — equal to 7.6% of every unit tracked in this report.
The Top 10 ASINs account for 85,000 units and $1,199,470 in July 2026 — 64.2% of unit volume and 58.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cocoa Nibs' on Amazon
July 2026









Is 64.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B000OQ4A3S
Navitas Organics Cacao Nibs – Unsweetened Dark Chocolate Crunch – Antioxidants, Minerals, Fiber – For Trail Mix, Baking & More – USDA Organic, Fairtrade, Non GMO, Gluten Free, Non-alkalized (8oz. Bag 76 Servings)
10K
▲ 25.0%vs. prior month
$123.7K
latest month
12-month trend

B005CD4196
Nestle Toll House 100% Pure Cocoa Perfect for Baking, No Preservatives, Artificial Flavors or Colors, Baking Cocoa (8oz)
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend

B00CEOOZK6
Navitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (8oz. Bag, 38 Servings)
10K
▲ 0.0%vs. prior month
$115.7K
latest month
12-month trend

B00FE5GFM8
Enjoy Life Baking Dark Chocolate Morsels, Dairy Free , Soy Free, Nut Free, Non GMO, Gluten Free, Vegan Chocolate Chips, 9 oz bag
10K
▲ 11.1%vs. prior month
$83.6K
latest month
12-month trend

B00HES9CMS
Organic Cacao Powder, Unsweetened, 1 lb (454 g) – Rich Dark Chocolate Flavor, Perfect for Baking, Smoothies & Hot Chocolate – Vegan, Keto, Paleo, Non-GMO & Gluten-Free Cocoa Powder
10K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend

B074H55FRR
365 by Whole Foods Market, Organic Cocoa Powder, Unsweetened, 8 Ounce
10K
▲ 11.1%vs. prior month
$81.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cocoa Nibs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Navitas Organics is the best-performing cocoa nibs brand in July 2026, moving 24,000 units across 3 ASINs for 28.2% of Top 10 volume. Toll House follows with 10,000 units (11.8%), ahead of Enjoy Life on 10,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 51.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.28 to $10.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Navitas Organics
3 ASINs in Top 10
28.2%
Units
24K
Revenue
$274.2K
Avg. price
$10.76

B000OQ4A3S
$11.88·★4.5·12.2K revsNavitas Organics Cacao Nibs – Unsweetened Dark Chocolate Crunch – Antioxidants, Minerals, Fiber – For Trail Mix, Baking & More – USDA Organic, Fairtrade, Non GMO, Gluten Free, Non-alkalized (8oz. Bag 76 Servings)
Units sold10K
B00CEOOZK6
$11.06·★4.7·11K revsNavitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (8oz. Bag, 38 Servings)
Units sold10K
B0079J3TXU
$9.35·★4.4·5.4K revsNavitas Organics Cacao Goji Superfood+ BITES – Power Snacks – All Natural Plant Based – Clean Energy & Nutrition – USDA Organic, Non GMO, Gluten Free, Soy Free, Kosher, Vegan (8oz. Bag 11 Servings)
Units sold4K
Toll House
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$53.7K
Avg. price
$5.28

B005CD4196
$5.28·★4.7·9.4K revsNestle Toll House 100% Pure Cocoa Perfect for Baking, No Preservatives, Artificial Flavors or Colors, Baking Cocoa (8oz)
Units sold10K
Enjoy Life
1 ASIN in Top 10
11.8%
Units
10K
Revenue
$83.6K
Avg. price
$7.97

B00FE5GFM8
$7.97·★4.8·3.5K revsEnjoy Life Baking Dark Chocolate Morsels, Dairy Free , Soy Free, Nut Free, Non GMO, Gluten Free, Vegan Chocolate Chips, 9 oz bag
Units sold10K
Trending Cocoa Nibs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07811PV63 booked 4K units at $5.49, with ▲ 0.0% MoM change. On the growth side, B07QZF5HX5 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B08C9K8SQK close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B07811PV63
Hu Kitchen, Bar Chocolate Hazelnut Praline, 2.1 Ounce
Price
$5.49
Rating
4.8
Reviews
1.4K
Latest month sales

B07QZF5HX5
Yupik Organic Raw Cacao Nibs, 2.2 lb (35.2 oz), Gluten-Free, Kosher, GMO-Free, Vegan, No Sugar Added, No Additives, Made from Raw Cacao, Crunchy, Healthy Snacks, Ideal for Baking & Topping
Price
$30.11
Rating
4.5
Reviews
273
Latest month sales

B08C9K8SQK
Paccari Organic Raw Cacao Nibs, Unsweetened, Gluten Free, Vegan, 16 oz
Unlock to view ASIN details and product titles
Price
$16.49
Rating
4.0
Reviews
58
Latest month sales
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