Coco Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coco Butter sales on Amazon US totaled 263,000 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $2,850,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.6% of unit volume and 40.7% of revenue, while a typical listing is priced at $11.37. The keyword itself pulled 15,065 Amazon queries over the same period (▼ 4.2% MoM).
Zooming out to the 12-month window ending July 2026, the coco butter Top 50 moved 3,184,250 units and $34,060,261 in cumulative sales — an average of 265,354 units and $2,838,355 per month. Monthly throughput topped out at 338,800 units in June 2026 and dipped to 191,450 in May 2026, leaving the latest reading 23.9% higher than August 2025.
Coco Butter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263K
▼ 22.4% MoM
Monthly Revenue 2026/07
$2.9M
▼ 22.0% MoM
Top 10 Market Share 2026/07
45.6%
Coco Butter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coco butter listing on Amazon US in July 2026 is ASIN B07BH4DD2M (Brand: Hawaiian Tropic), which sold 30,000 units at $10.89 apiece — equal to 11.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 120,000 units and $1,160,600 in July 2026 — 45.6% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coco Butter' on Amazon
July 2026
Is 45.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B000056W74
Palmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
10K
▲ 0.0%vs. prior month
$74.8K
latest month
12-month trend
B0009F3O8Q
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B000RGBWPO
Palmer's Solid Body Lotion, Cocoa Butter Formula with Vitamin E (7.25 Oz) | Body Moisturizer with Vitamin E for Extremely Dry Skin, Softens and Soothes, Helps Smooth Marks, Tone Skin, 48 Hour Moisture
10K
▼ 50.0%vs. prior month
$73.1K
latest month
12-month trend
B001KYU1H2
Palmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
10K
▲ 0.0%vs. prior month
$108.4K
latest month
12-month trend
B00J1FNW28
Palmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
10K
▲ 0.0%vs. prior month
$77.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Coco Butter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Palmer's is the best-performing coco butter brand in July 2026, moving 70,000 units across 7 ASINs for 58.3% of Top 10 volume. Hawaiian Tropic follows with 30,000 units (25.0%), ahead of NIVEA on 20,000 units (16.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.03 to $10.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Palmer's
7 ASINs in Top 10
58.3%
Units
70K
Revenue
$687.1K
Avg. price
$9.51
B000056W74
$7.48·★4.7·28.8K revsPalmer's Moisturizing Body Oil, Cocoa Butter Formula (8.5 Fl Oz) | Nourishing with Vitamin E, Radiant Looking Glow & Skin Hydration, Lightweight, Instant Absorption for Bath, Body and Shower
Units sold10KB0009F3O8Q
$6.69·★4.8·44.1K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Units sold10KB000RGBWPO
$7.16·★4.8·36.2K revsPalmer's Solid Body Lotion, Cocoa Butter Formula with Vitamin E (7.25 Oz) | Body Moisturizer with Vitamin E for Extremely Dry Skin, Softens and Soothes, Helps Smooth Marks, Tone Skin, 48 Hour Moisture
Units sold10KB001KYU1H2
$10.48·★4.7·29.1K revsPalmer's Skin Therapy Body Oil, Moisturizing Cocoa Butter Formula (5.1 Oz) | Deep Body Moisturizer for Dry, Damaged Skin with Vitamin E & Pure Argan Oil, Helps Imrove Appearance of Scars, Stretch Marks
Units sold10KB00J1FNW28
$7.79·★4.6·48.2K revsPalmer's Skin Therapy Face Oil, Moisturizing Cocoa Butter Formula (1 Fl Oz) | Hydrating Face Moisturizer, Vitamin E, C & 10 Pure Facial Oil Blend, Helps Reduce Fine Lines & Dark Spots, Rosehip Fragrance
Units sold10KB07BH9XYHW
$12.99·★4.7·4.2K revsPalmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (33.8 Fl Oz) | With Vitamin E to provide 48 hour deep hydration for rough, dry and eczema prone skin. Convenient pump for whole family use.
Units sold10KB0FB9LRL1V
$13.99·★4.6·2.4K revsPalmer's Tahitian Vanilla Body Oil, Cocoa Butter Formula (6.5 Fl Oz) | Shea Butter & Vitamin E provide 72-hour hydration to protect, soothe dryness & soften skin. Dermatologist approved.
Units sold10K
Hawaiian Tropic
1 ASIN in Top 10
25.0%
Units
30K
Revenue
$329.1K
Avg. price
$10.89
B07BH4DD2M
$10.89·★4.5·15.6K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30K
NIVEA
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$144.4K
Avg. price
$7.03
B00KTLXB4C
$6.79·★4.8·5.1K revsNIVEA Cocoa Butter Body Lotion for Dry Skin with Hyaluronic Acid, 16.9 Oz | Dermatologically Tested 72-Hour Moisture Lotion with Deep Nourishing Serum, Delivers Healthy-Looking Skin with Every Use
Units sold10KB01H6OYPU8
$7.26·★4.7·28.8K revsNIVEA Cocoa Butter Body Cream with Hyaluronic Acid, 16 OZ | Cocoa Butter Body Cream with Hyaluronic Acid and Deep Nourishing Serum, For Radiant and Smooth Skin, 72-Hour Body Moisturizer
Units sold10K
Trending Coco Butter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01CGRK6O4 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B09HH9777M close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01CGRK6O4
Healthworks Superfoods Organic Cacao Butter 1 lb Raw Unrefined Keto Non-GMO | Organic, Raw, Unrefined, Food Grade, Keto, Non-GMO, Vegan, For Baking, For Chocolate Making, For Skin Care, Fat Bomb
Price
$27.49
Rating
4.6
Reviews
1.9K
Latest month sales
B09HH9777M
Amazon Basics Moisturizing Cocoa Butter Body Lotion for Dry Skin, Non-Greasy, Paraben Free, Lightly Scented, 20.3 Fl Oz, 4-Pack
Price
$18.38
Rating
4.6
Reviews
1.2K
Latest month sales
B002LM7QI4
Cococare 100% Cocoa Butter Stick - All-Natural Cocoa Butter Emollient for Ultimate Skin Hydration & Protection - The Yellow Stick - (2 Pack)
Unlock to view ASIN details and product titles
Price
$7.87
Rating
4.5
Reviews
13K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this coco butter report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card