Coastal Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Coastal Decor sales on Amazon US totaled 122,800 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $2,255,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.5% of unit volume and 55.2% of revenue, while a typical listing is priced at $21.61. The keyword itself pulled 35,781 Amazon queries over the same period (▼ 13.1% MoM).
Zooming out to the 12-month window ending July 2026, the coastal decor Top 50 moved 1,395,000 units and $26,272,690 in cumulative sales — an average of 116,250 units and $2,189,391 per month. Monthly throughput topped out at 174,200 units in November 2025 and dipped to 62,800 in May 2026, leaving the latest reading 8.5% lower than August 2025.
Coastal Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122.8K
▲ 0.3% MoM
Monthly Revenue 2026/07
$2.3M
▼ 2.2% MoM
Top 10 Market Share 2026/07
63.5%
Coastal Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold coastal decor listing on Amazon US in July 2026 is ASIN B0714K41PB (Brand: Utopia Bedding), which sold 20,000 units at $20.26 apiece — equal to 16.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $1,245,210 in July 2026 — 63.5% of unit volume and 55.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Coastal Decor' on Amazon
July 2026
Is 63.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0714K41PB
Utopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
20K
▲ 0.0%vs. prior month
$449.2K
latest month
12-month trend
B099596F3B
Der Rose 4 Pack 7" Mini Fake Plants, Artificial Plants for Bathroom Decor | Frosted eucalyptus look, easy-care artificial greenery, for desk shelf windowsill office tabletop dorm and classroom decor
10K
▲ 42.9%vs. prior month
$99.9K
latest month
12-month trend
B0BFVVKVSK
MIULEE Corduroy Decorative Throw Pillow Covers 18x18 Cream White Pack of 2 | Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor For Sofa Living Room Couch Bed
10K
▲ 42.9%vs. prior month
$69.9K
latest month
12-month trend
B0BPLB81LX
Bedsure GentleSoft White Throw Blanket for Couch - Birthday Gifts for Women Mom Her Girls, Cozy Fleece Blanket for Sofa Bed, Living Room Home Bedroom Decor Dorm Essentials, Off White, 50x60 Inches
10K
▲ 0.0%vs. prior month
$134.9K
latest month
12-month trend
B0DQP9K8CD
CubesLand Scalloped Toilet Paper Storage Basket W/Handle for Home Decor | Paper Rope Toilet Organizer Basket for Countertop, Over Toilet Shelf, End Table, Living Room, Bedroom Decor & More, Neutral
8K
▲ 14.3%vs. prior month
$149.7K
latest month
12-month trend
B09H5JZC97
Dried Pampas Grass Decor, 100 Stems Pampas Grass Contains Bunny Tails Dried Flowers, Reed Grass Bouquet for Wedding Boho Flowers Home Table Decor, Rustic Farmhouse Party (17", White and Brown)
6K
▼ 33.3%vs. prior month
$83.3K
latest month
12-month trend
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Best Coastal Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Utopia Bedding is the best-performing coastal decor brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. Der Rose follows with 10,000 units (12.8%), ahead of MIULEE on 10,000 units (12.8%).
Volume is spread across 10 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.99 to $20.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Utopia Bedding
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$449.2K
Avg. price
$20.26
B0714K41PB
$20.26·★4.6·127.9K revsUtopia Bedding Throw Pillows, Decorative 18x18 Pillow Inserts, Set of 4 | Down alternative pillow insert with plush fluffy fill for beds sofas couches and chairs. Suitable for indoor outdoor use.
Units sold20K
Der Rose
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$99.9K
Avg. price
$11.99
B099596F3B
$11.99·★4.6·8.9K revsDer Rose 4 Pack 7" Mini Fake Plants, Artificial Plants for Bathroom Decor | Frosted eucalyptus look, easy-care artificial greenery, for desk shelf windowsill office tabletop dorm and classroom decor
Units sold10K
MIULEE
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$69.9K
Avg. price
$6.99
B0BFVVKVSK
$6.99·★4.4·10.2K revsMIULEE Corduroy Decorative Throw Pillow Covers 18x18 Cream White Pack of 2 | Soft Boho Striped Pillow Covers Modern Farmhouse Home Decor For Sofa Living Room Couch Bed
Units sold10K
Trending Coastal Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0G2MGMMF3 booked 3K units at $35.97, with ▲ 50.0% MoM change. On the growth side, B0BQRJ8599 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0B5G9HV22 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G2MGMMF3
Seealle 23" Modern Ceramic Table Lamps Set of 2, Lamps for Bedroom, White | Lamps for Living Room, Bedroom, Bedside, Night Stands, End Table, Desk, Farmhouse Home Decor
Price
$35.97
Rating
4.6
Reviews
389
Latest month sales
B0BQRJ8599
BEUNAIZER BEUNAIZER Jewelry Dish Tray, Ring Dish, Ceramic Trinket Tray, Key Bowl | Decorative plate style keeps earrings, necklaces and small items easy to see, suited for friends, daughters and mothers.
Price
$6.59
Rating
4.8
Reviews
2.3K
Latest month sales
B0B5G9HV22
JQAQJU 12PCS Large Starfish and Scallop Shells for Crafts 3-4Inch Seashells | Natural Sea Shells for Crafting, Baking Shells Perfect for Christmas Decor Beach Party Wedding Fishtank Craft
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.3
Reviews
323
Latest month sales
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