Sunglasses Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunglasses sales on Amazon US totaled 296,000 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $5,509,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.5% of unit volume and 27.2% of revenue, while a typical listing is priced at $25.23. The keyword itself pulled 654,682 Amazon queries over the same period (▼ 66.3% MoM).
Zooming out to the 12-month window ending July 2026, the sunglasses Top 50 moved 2,091,650 units and $32,628,743 in cumulative sales — an average of 174,304 units and $2,719,062 per month. Monthly throughput topped out at 357,400 units in June 2026 and dipped to 88,900 in January 2026, leaving the latest reading 93.0% higher than August 2025.
Sunglasses Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
296K
▼ 17.2% MoM
Monthly Revenue 2026/07
$5.5M
▼ 0.4% MoM
Top 10 Market Share 2026/07
36.5%
Sunglasses Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunglasses listing on Amazon US in July 2026 is ASIN B09RZS3B83 (Brand: SOJOS), which sold 20,000 units at $15.99 apiece — equal to 6.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $1,499,850 in July 2026 — 36.5% of unit volume and 27.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunglasses' on Amazon
July 2026
Top 5 Volume Share breakdown
B09RZS3B83
SOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
20K
▼ 50.0%vs. prior month
$296.6K
latest month
12-month trend
B0BKSKCYX7
FEIDUSUN Sunglasses Men Polarized Sunglasses for Mens and Womens,Black Retro Sun Glasses Driving Fishing UV Protection
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0F8HWPP54
ViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Sun Glasses
10K
▼ 50.0%vs. prior month
$154.5K
latest month
12-month trend
B0BKGPYDSZ
JASPIN Rectangle Sunglasses for Women Men Y2k Sun Glasses UV Protection
10K
▲ 0.0%vs. prior month
$65.8K
latest month
12-month trend
B0FGPCPY7P
SOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385
10K
▲ 0.0%vs. prior month
$150.8K
latest month
12-month trend
B0DYTXL6NF
SOJOS Retro Oval Sunglasses for Women Trendy Classic 80s 90s Shades SJ1256
10K
▲ 0.0%vs. prior month
$145.4K
latest month
12-month trend
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Best Sunglasses Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SOJOS is the best-performing sunglasses brand in July 2026, moving 40,000 units across 3 ASINs for 37.0% of Top 10 volume. FEIDUSUN follows with 10,000 units (9.3%), ahead of ViewJoy on 10,000 units (9.3%).
Volume is spread across 8 brands, with the top three holding 55.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $16.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SOJOS
3 ASINs in Top 10
37.0%
Units
40K
Revenue
$592.8K
Avg. price
$15.32
B09RZS3B83
$15.99·★4.4·8.3K revsSOJOS Retro Aviator Sunglasses Womens Mens,Trendy Rectangle Shades SJ2202
Units sold20KB0FGPCPY7P
$13.98·★4.5·1.1K revsSOJOS Retro Polarized Aviator Sunglasses Womens Mens SJ2385
Units sold10KB0DYTXL6NF
$15.99·★4.5·2K revsSOJOS Retro Oval Sunglasses for Women Trendy Classic 80s 90s Shades SJ1256
Units sold10K
FEIDUSUN
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$96K
Avg. price
$9.99
B0BKSKCYX7
$9.99·★4.4·5K revsFEIDUSUN Sunglasses Men Polarized Sunglasses for Mens and Womens,Black Retro Sun Glasses Driving Fishing UV Protection
Units sold10K
ViewJoy
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$154.5K
Avg. price
$16.99
B0F8HWPP54
$16.99·★4.3·1K revsViewJoy Retro Oval Sunglasses for Women Vintage 90s Y2K Trendy Sun Glasses
Units sold10K
Trending Sunglasses Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08R5DZKY9 booked 9K units at $13.59, with ▲ 0.0% MoM change. On the growth side, B0GH5H2F3S leads positive momentum with ▲ 1150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R5DZKY9
Luenx Aviator Polarized Sunglasses for Men: Square UV400 Driving
Price
$13.59
Rating
4.5
Reviews
8.2K
Latest month sales
B0DHWXM4J5
KUGUAOK Retro Oval Sunglasses for Women 90s Design Small Cat Eye Sun Glasses UV Protection Y2k Trendy Narrow Shades
Price
$7.97
Rating
4.3
Reviews
713
Latest month sales
B0GH5H2F3S
goodr OG Polarized Sunglasses Women & Men
Unlock to view ASIN details and product titles
Price
$30.00
Rating
4.5
Reviews
9.3K
Latest month sales
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