Citronella Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citronella Essential Oil sales on Amazon US totaled 106,700 units in July 2026 (▼ 5.9% vs. the prior month), generating an estimated $1,245,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 72.8% of revenue, while a typical listing is priced at $13.81. The keyword itself pulled 18,626 Amazon queries over the same period (▼ 31.8% MoM).
Zooming out to the 12-month window ending July 2026, the citronella essential oil Top 50 moved 1,186,400 units and $13,775,600 in cumulative sales — an average of 98,867 units and $1,147,967 per month. Monthly throughput topped out at 125,700 units in December 2025 and dipped to 63,900 in May 2026, leaving the latest reading 8.3% lower than August 2025.
Citronella Essential Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
106.7K
▼ 5.9% MoM
Monthly Revenue 2026/07
$1.2M
▼ 9.6% MoM
Top 10 Market Share 2026/07
75.0%
Citronella Essential Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citronella essential oil listing on Amazon US in July 2026 is ASIN B00PV15BPW (Brand: Majestic Pure), which sold 20,000 units at $9.99 apiece — equal to 18.7% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 80,000 units and $906,740 in July 2026 — 75.0% of unit volume and 72.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citronella Essential Oil' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
20K
▲ 100.0%vs. prior month
$209.4K
latest month
12-month trend
B06XRLR9RQ
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)
9K
▲ 0.0%vs. prior month
$82.3K
latest month
12-month trend
B09PRCVD17
100% Pure Tea Tree Essential Oil 4 Fl Oz for Skin, Hair, Scalp and Nails | Melaleuca GC/MS Tested, Non-GMO, No Fillers, Undiluted Dropper Bottle - for Face, Toenail Care, Diffuser, Aromatherapy
9K
▼ 10.0%vs. prior month
$84.7K
latest month
12-month trend
B01BKB3C98
Majestic Pure Lemongrass Essential Oil for Diffuser - 4 Fl Oz | 100% Pure & Natural Essentials Oils for Aromatherapy, Soap and Candle Making, Massage and Room Sprays, Lemongrass Oil
8K
▼ 20.0%vs. prior month
$79.9K
latest month
12-month trend
B0F18RY1FR
Essential Oils Set - Top 15 Scents for Diffuser, Humidifier, Skin Care, Aromatherapy, Massage, Candle & Soap Making - Fragrance Gift Set (5ml)
8K
▲ 60.0%vs. prior month
$71.9K
latest month
12-month trend
B0757Y3MF9
Handcraft Blends Eucalyptus Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
7K
▼ 22.2%vs. prior month
$68.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Citronella Essential Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Majestic Pure is the best-performing citronella essential oil brand in July 2026, moving 28,000 units across 2 ASINs for 35.0% of Top 10 volume. Handcraft Blends follows with 10,000 units (12.5%), ahead of Lagunamoon on 9,000 units (11.3%).
Volume is spread across 8 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.95 to $11.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Majestic Pure
2 ASINs in Top 10
35.0%
Units
28K
Revenue
$289.3K
Avg. price
$9.99
B00PV15BPW
$9.99·★4.6·33K revsMajestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Units sold20KB01BKB3C98
$9.99·★4.6·8.7K revsMajestic Pure Lemongrass Essential Oil for Diffuser - 4 Fl Oz | 100% Pure & Natural Essentials Oils for Aromatherapy, Soap and Candle Making, Massage and Room Sprays, Lemongrass Oil
Units sold8K
Handcraft Blends
2 ASINs in Top 10
12.5%
Units
10K
Revenue
$105.8K
Avg. price
$11.49
B0757Y3MF9
$9.99·★4.6·17.9K revsHandcraft Blends Eucalyptus Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
Units sold7KB076PT224N
$12.99·★4.6·2.2K revsHandcraft Blends Citronella Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
Units sold3K
Lagunamoon
1 ASIN in Top 10
11.3%
Units
9K
Revenue
$82.3K
Avg. price
$9.95
B06XRLR9RQ
$9.95·★4.4·142.2K revsLagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)
Units sold9K
Trending Citronella Essential Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FVF471VK leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0CKFG7KL8 close behind at ▲ 300.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVF471VK
ORIENTLEAF Blended Essential Oils Set, Blends for Diffusers, Fragrance, Aromatherapy, Humidifiers, Peppermint, Tea Tree, Lavender, Eucalyptus, Orange, Citronella
Price
$7.99
Rating
4.2
Reviews
51
Latest month sales
B0CKFG7KL8
Lab Bulks Lemongrass Essential Oil 16 fl oz (Pack of 2) Bulk Essential Oil for Diffusers, Home Care, Aromatherapy and Candle Making
Price
$34.99
Rating
4.4
Reviews
480
Latest month sales
B00PV15BPW
Majestic Pure Peppermint Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural Peppermint Oil for Aromatherapy, Massage, Steam inhalation, Air Freshner, DIY, Soap and Candle Making
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
33K
Latest month sales
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