Citracal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Citracal sales on Amazon US totaled 269,000 units in July 2026 (▼ 11.8% vs. the prior month), generating an estimated $5,264,270 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.3% of unit volume and 44.3% of revenue, while a typical listing is priced at $20.19. The keyword itself pulled 15,704 Amazon queries over the same period (▲ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the citracal Top 50 moved 3,106,700 units and $60,738,820 in cumulative sales — an average of 258,892 units and $5,061,568 per month. Monthly throughput topped out at 305,000 units in June 2026 and dipped to 157,600 in May 2026, leaving the latest reading 5.4% higher than August 2025.
Citracal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
269K
▼ 11.8% MoM
Monthly Revenue 2026/07
$5.3M
▼ 13.6% MoM
Top 10 Market Share 2026/07
48.3%
Citracal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold citracal listing on Amazon US in July 2026 is ASIN B0016KITZ6 (Brand: Nature's Bounty), which sold 20,000 units at $8.12 apiece — equal to 7.4% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $2,331,800 in July 2026 — 48.3% of unit volume and 44.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Citracal' on Amazon
July 2026
Is 48.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0016KITZ6
Nature's Bounty Calcium 1200mg with 1000 IU Vitamin D3, 120 Count | Bone Health & Immune Support Softgels, Calcium and Vitamin D Supplement, Gluten Free, 2 Softgels per Day
20K
▲ 0.0%vs. prior month
$175.2K
latest month
12-month trend
B002FH5I0I
Nature Made Calcium 600 mg with Vitamin D3 for Bone Support, 220 Tablets | Calcium Supplement for Bone Health, Dietary Supplement with Calcium and Vitamin D
20K
▲ 0.0%vs. prior month
$323.8K
latest month
12-month trend
B00DJUK8IM
Ocuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye health supplement for adults 50+, omega-3, zinc, vitamins C & E, supports macular health*, men & women
20K
▲ 0.0%vs. prior month
$464.8K
latest month
12-month trend
B07RF1QQ4H
CITRACAL Slow Release- Calcium 1200 mg with Vitamin D3, Magnesium, Calcium Supplement, Bone Health Support, Take Once Daily Caplet, 185 Count
10K
▼ 50.0%vs. prior month
$248.3K
latest month
12-month trend
B08FW3N96T
Centrum Minis Silver Women's Multivitamin, Women 50 and Over, 280 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
10K
▼ 75.0%vs. prior month
$155.5K
latest month
12-month trend
B0013TMWIK
Caltrate 600 Plus D3 Vitamin D and Calcium Supplement Tablets, 200 Count | Highest Level of Vitamin D3, Maximizes Calcium Absorption to Support Strong Bones and Daily Function
10K
▲ 0.0%vs. prior month
$167.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Citracal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nature's Bounty is the best-performing citracal brand in July 2026, moving 20,000 units across 1 ASIN for 15.4% of Top 10 volume. Nature Made follows with 20,000 units (15.4%), ahead of Ocuvite on 20,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 46.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.12 to $23.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nature's Bounty
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$175.2K
Avg. price
$8.12
B0016KITZ6
$8.12·★4.6·43.9K revsNature's Bounty Calcium 1200mg with 1000 IU Vitamin D3, 120 Count | Bone Health & Immune Support Softgels, Calcium and Vitamin D Supplement, Gluten Free, 2 Softgels per Day
Units sold20K
Nature Made
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$323.8K
Avg. price
$11.24
B002FH5I0I
$11.24·★4.7·27.5K revsNature Made Calcium 600 mg with Vitamin D3 for Bone Support, 220 Tablets | Calcium Supplement for Bone Health, Dietary Supplement with Calcium and Vitamin D
Units sold20K
Ocuvite
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$464.8K
Avg. price
$23.47
B00DJUK8IM
$23.47·★4.7·23.8K revsOcuvite 50+ Eye Vitamins, Lutein & Zeaxanthin Supplement, 90 Softgels | Eye health supplement for adults 50+, omega-3, zinc, vitamins C & E, supports macular health*, men & women
Units sold20K
Trending Citracal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00K7RQ1KE booked 10K units at $18.23, with ▲ 150.0% MoM change. On the growth side, B0C3K1QN5Q leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0043ZLTT4 close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00K7RQ1KE
Caltrate Minis 600 Plus D3 Vitamin D and Calcium Supplement Tablets, 150 Ct | Highest Level of Vitamin D3, Maximizes Calcium Absorption to Support Strong Bones and Daily Function
Price
$18.23
Rating
4.8
Reviews
7.8K
Latest month sales
B0C3K1QN5Q
Calcium 1200 mg with Vitamin D3 - Bone Health Supplement, Vitamin D & Calcium Supplements for Women & Men - Bone Strength, Teeth & Immune Support, Nature's Calcium Pills, Bottled in USA - 240 Tablets
Price
$14.82
Rating
4.7
Reviews
1.6K
Latest month sales
B0043ZLTT4
CITRACAL Petites, 400 mg Calcium Citrate, Easily Absorbed and Highly Soluble with 12.5 mcg (500 IU) Vitamin D3, Smaller and Easier to Swallow Caplets, 200 Count
Unlock to view ASIN details and product titles
Price
$10.92
Rating
4.7
Reviews
7.7K
Latest month sales
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