Calm Magnesium Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Calm Magnesium Powder sales on Amazon US totaled 187,900 units in July 2026 (▼ 15.5% vs. the prior month), generating an estimated $6,602,071 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.7% of unit volume and 75.7% of revenue, while a typical listing is priced at $27.49. The keyword itself pulled 80,894 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the calm magnesium powder Top 50 moved 2,358,000 units and $83,138,784 in cumulative sales — an average of 196,500 units and $6,928,232 per month. Monthly throughput topped out at 222,400 units in January 2026 and dipped to 118,200 in May 2026, leaving the latest reading 5.3% lower than August 2025.
Calm Magnesium Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.9K
▼ 15.5% MoM
Monthly Revenue 2026/07
$6.6M
▼ 15.3% MoM
Top 10 Market Share 2026/07
69.7%
Calm Magnesium Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold calm magnesium powder listing on Amazon US in July 2026 is ASIN B0058HWV9S (Brand: Pure Encapsulations), which sold 70,000 units at $46.50 apiece — equal to 37.3% of every unit tracked in this report and 7.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 131,000 units and $4,996,740 in July 2026 — 69.7% of unit volume and 75.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Calm Magnesium Powder' on Amazon
July 2026
Is 69.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0058HWV9S
Pure Encapsulations Magnesium (Glycinate), 180 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
70K
▼ 22.2%vs. prior month
$3.3M
latest month
12-month trend
B078KJLT6G
Natural Vitality Calm Magnesium Gummies | 330mg Per Serving | Raspberry Lemon Flavored Supplement | Gluten-Free & Vegan | 240 Count
10K
▲ 0.0%vs. prior month
$314K
latest month
12-month trend
B000OQ2DL4
Natural Vitality Calm, Magnesium Supplement, Anti-Stress Drink Mix Powder, Gluten Free, Vegan, & Non-GMO, Original Unflavored, 16 oz | Non-GMO, Vegan & Gluten Free Formula | 16oz
10K
▲ 11.1%vs. prior month
$249.5K
latest month
12-month trend
B0BY3FDX3K
Nello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade
10K
▲ 0.0%vs. prior month
$386.6K
latest month
12-month trend
B00BPUY3W0
Natural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement | Non-GMO, Vegan & Gluten Free Formula | 16oz
9K
▼ 55.0%vs. prior month
$201.7K
latest month
12-month trend
B0CMS2G5GJ
Nello Supercalm Powdered Drink Mix Tub, Cortisol Reducer*, Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, 30 Ct, Raspberry Lemonade
5K
▼ 16.7%vs. prior month
$218.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Calm Magnesium Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Encapsulations is the best-performing calm magnesium powder brand in July 2026, moving 70,000 units across 1 ASIN for 53.4% of Top 10 volume. Natural Vitality follows with 46,000 units (35.1%), ahead of Nello on 15,000 units (11.5%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.53 to $46.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Encapsulations
1 ASIN in Top 10
53.4%
Units
70K
Revenue
$3.3M
Avg. price
$46.50
B0058HWV9S
$46.50·★4.7·50.7K revsPure Encapsulations Magnesium (Glycinate), 180 Capsules | Supplement to Support Stress Relief, Sleep, Heart Health, Nerves, Muscles, and Metabolism*, with Magnesium Glycinate
Units sold70K
Natural Vitality
7 ASINs in Top 10
35.1%
Units
46K
Revenue
$1.1M
Avg. price
$22.53
B078KJLT6G
$25.99·★4.5·16.9K revsNatural Vitality Calm Magnesium Gummies | 330mg Per Serving | Raspberry Lemon Flavored Supplement | Gluten-Free & Vegan | 240 Count
Units sold10KB000OQ2DL4
$23.97·★4.5·11.7K revsNatural Vitality Calm, Magnesium Supplement, Anti-Stress Drink Mix Powder, Gluten Free, Vegan, & Non-GMO, Original Unflavored, 16 oz | Non-GMO, Vegan & Gluten Free Formula | 16oz
Units sold10KB00BPUY3W0
$18.66·★4.6·42.5K revsNatural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement | Non-GMO, Vegan & Gluten Free Formula | 16oz
Units sold9KB076414SYD
$23.24·★4.5·12.9K revsNatural Vitality Calm Magnesium Gummies | 330mg Per Serving | Raspberry Lemon Flavored Supplement | Gluten-Free & Vegan | 120 Count
Units sold5KB09F823K6R
$23.24·★4.6·1.7K revsNatural Vitality Kids Calm Magnesium Gummies | Sweet Citrus Flavored Stress Relief Supplement | No Artificial Sweetners & Gluten Free Formula | 120 Count
Units sold4KB0BTDQD5PH
$22.50·★4.4·1.2K revsNatural Vitality Calm Magnesium Stick Packets | Raspberry Lemon Flavored Relaxing Drink Mix Powder | On-The-Go Pouches | Gluten & Sugar-Free | 255mg Per Serving | 30 Count
Units sold4KB099GYT4RV
$20.11·★4.6·556 revsNatural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement | Non-GMO, Vegan & Gluten Free Formula | 8oz
Units sold4K
Nello
2 ASINs in Top 10
11.5%
Units
15K
Revenue
$605.5K
Avg. price
$36.09
B0BY3FDX3K
$33.96·★4.3·6.9K revsNello Supercalm Powdered Drink Mix, Cortisol Reducer and Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, On The Go, 20 Ct, Raspberry Lemonade
Units sold10KB0CMS2G5GJ
$38.21·★4.3·6.9K revsNello Supercalm Powdered Drink Mix Tub, Cortisol Reducer*, Sleep Aid Supplement, L Theanine, Ksm-66 Ashwagandha, Magnesium Glycinate, Vitamin D 3, No Sugar, Non GMO, 30 Ct, Raspberry Lemonade
Units sold5K
Trending Calm Magnesium Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B099GYT4RV booked 4K units at $20.11, with ▲ 300.0% MoM change. On the growth side, B005VZA0KO leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0FDS4SZ4L close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099GYT4RV
Natural Vitality Calm Magnesium Powder | Raspberry Lemon Flavored Supplement | Non-GMO, Vegan & Gluten Free Formula | 8oz
Price
$20.11
Rating
4.6
Reviews
556
Latest month sales
B005VZA0KO
Natural Vitality Calm Magnesium Powder | Lemon Flavored Supplement | Non-GMO, Vegan & Gluten Free Formula | 16oz
Price
$32.21
Rating
4.6
Reviews
2.3K
Latest month sales
B0FDS4SZ4L
Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix | Raspberry Lemonade Flavor | Non-GMO, Vegan & Gluten Free Supplement | 5oz
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.3
Reviews
158
Latest month sales
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